HOZEFA ALTAF PHOTOWALA

• Increase in Amazon, NOON and other Marketplace Sales.
• Manage business in E-Commerce by focusing on Key account management, leveraging shopper behavior, and optimizing processes & systems
• Drive volume, revenue, and profitability in E-Commerce through detailed planning and review of relevant indicators
• Create and manage P&L for the channel, ensuring financial success and sustainability
• Identify and leverage customer-specific and channel marketing opportunities through insights, linking them to brand strategy
• Maintain in-depth product knowledge to effectively communicate value to customers
• Proactively utilize data, information systems, and metrics to enhance profit, market share, and sales
• Properly set up operations in channel management and establish key partnerships with platforms
• Evaluate eCommerce campaign and spend effectiveness, ensuring positive ROI and providing data-driven insights for future campaigns
• Provide analysis and reporting on metrics such as sales by brand, new product sell-through, and promotion offer performance

• Develop Amazon online Vendor and Seller Business Strategies with the sales and Marketing department.
• Meet growth Objective on Amazon.
• Strategize to Improve weekly marketplace performance metrics.
• Leverage Amazon Retail Analytics to derive key business insights and improve operations.
• Responsible for maintaining and creating new product listings by coordinating with other team members to obtain optimal copywriting, graphic designs, and product Images.
• Advertise products in a cost-effective manner by considering a minimum amount for daily budget.
• Run Pay Per Click Ads as well as Sponsored Brand Sponsored Display ads. Display ads include product page ads as well the Video Ads.

• Sport and Fitness Company, Brand building and brand management
• Web Merchandising: Working with graphic designers and photographers in setting up multiple SKUs and managing product listings and timelines
• Maintaining the website in WordPress
• Communicating with vendors and clients to achieve the ultimate customer satisfaction goal
• Managing returns and recording the same to decrease the rate of return (ROR)
• Maintenance of Amazon and Flipkart panel glitches and resolving all the issues to ensure the smooth functioning of the panels
• Updating daily product listings to set competitive pricing and brand maintenance
• Coordinating with the logistics team on a PAN India basis while procuring materials and calculating optimum material capacity per container
• Managing purchase orders, procurement, vendor payment, reimbursements, etc

Achievements:

• Successfully launched two new international seller account for the company in UAE and SAUDI ARABIA on NOON and AMAZON.
• Won best seller certificate for the company from Flipkart. One of the proud moments for our company since the company’s establishment.
• Successfully set up company’s warehouse by organizing the materials and its block positions which aided in easing order dispatch and reduced physical stress of the manpower operating the warehouse. ∙ Successfully developed coordination system between logistics and marketplace which resulted in smooth functioning while delivering and receiving orders. It drastically reduced the miscommunication and other loopholes which indirectly resulted in company’s growth by 4%.
• Developed barcode system for the products which helped in identification and placement of product in the warehouse.
• Developed successful self-tracking sheet of product returns which aided in reducing and tracking the return orders and alerted for any delay reimbursements of such orders. This system helped company to overcome a huge barrier of inventory management as it also automatically calculated damaged and non-damaged items which further was updated in the inventory. Company saw an overall profit of 5 - 6% quarterly after implementation of this system.

• Ensuring stock accuracy assigned at all Hubs
• Maintaining the cost of operations and budget of the company while performing various tasks such as ordering, logistics, pricing, etc
• Preparing various performance reports such as Sales vs Campaign Cost, Promotional Expense vs Operational Cost Report
• Reviewing, validating, and closing monthly accruals
• Keeping the seller account updated with the latest trends and advising the brand manager the same
• Managing purchase orders
• Inventory management and quality check reporting
• Proposing campaign solutions and optimum campaign selection for multiple major sales on the marketplace.

Achievements:

• Successfully achieved a sale of 1 million INR within three months.
• Successfully introduced JUST IN TIME on various online marketplace like Amazon, Myntra, Flipkart etc ∙ Designed a successful process flow system which assured smooth functioning of the orders and payments. The design proved successful as it discarded various non-essential and time consuming processes and grew the overall work efficiency by 15%.