Summary
Overview
Work History
Education
Skills
Career Achievements
Timeline
Generic
HUDA ABRAHAMS

HUDA ABRAHAMS

BUSINESS DEVELOPMENT/PRODUCT MANAGER
Abu Dhabi

Summary

Strategic Senior Business/Product Manager bringing exceptional skill in Medical technology. Increasing client acquisition and maximizing revenue opportunities. Focused and sales-oriented with a proven history of driving product awareness illustrated over twelve years of success within the sales landscape.

Overview

11
11
years of professional experience
7
7
years of post-secondary education

Work History

Business Development/Senior Product Manager

Access Medical LLC
10.2022 - Current

· Generate leads and oversee the entire sales cycle from initial contact to sale closure. Overall achievement in year one achieving 148% vs target for double portfolios. Profitability margin increased 46% vs PY.

· Identify potential new business/clients and opportunities and introduce new product lines.

· Manage product portfolios and safety stock supply forecasting.

· Provide technical support and clinical support in the market and perform comprehensive in-depth market research to uncover new trends & opportunities.

· Cultivate and build strong relationships with Key Opinion Leaders (KOLs) and potential clients.

· Maintain market share and monitor client satisfaction with existing products.

· Problem-solving with existing clients and articulate the value proposition effectively through proposals and presentations.

· Coordinate with marketing about marketing campaigns and conferences.

· Prepare and present a monthly report summarizing monthly sales results achieved and new opportunities.

· Participate in sales training of new hires and planning meetings to learn about new products and marketing promotions.

· Set and achieve personal performance goals and sales volume, new contacts leads, new client sales, and other related sales results achieved.

· Required to maintain vendor credentialing for assigning territory.

· Demonstrate ability to relate to customers and constituents within the assigned market.

  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
  • Developed marketing plans and strategy to promote specific products to target demographics.
  • Developed and executed data-driven product strategies for consistent revenue growth.
  • Optimized pricing strategy through thorough market research and data analysis, maximizing profit margins.
  • Created product positioning strategies designed to achieve optimal market penetration. Utilize CRM to leverage customer data and grow market.

Senior Business Development Manager

Ecolab
04.2021 - 10.2022
  • Increased profit margins by 34%, by effectively controlling budget and overhead and optimizing product turns. Restructured pricing strategies based on market conditions, ensuring competitiveness while maintaining profitability.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Optimized the sales funnel through data-driven insights, streamlining processes for improved efficiency.
  • Spearheaded the expansion into new markets by conducting in-depth analyses of competitor landscapes.
  • Exceeded annual sales targets consistently by cultivating a high-performance team culture focused on results.
  • Increased sales revenue by strategically identifying and pursuing new business opportunities. Increased sales incrementally by 88% in the first year.

Cataract Procedure Commercial Manager

Alcon Industries
07.2019 - 03.2021
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Established a robust sales pipeline by cultivating leads through targeted prospecting efforts.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • .Led successful Governmental contract negotiations resulting in long-term agreements that benefited both parties involved strategically.

Senior Cardiovascular Sales Specialist

Medtronic
07.2015 - 06.2019
  • Spearheaded key opinion leader outreach program identifying essential stakeholders within cardiovascular field contributing to enhanced product credibility.
  • Created customized sales proposals tailored to individual client needs, demonstrating value proposition of cardiovascular solutions offered by the company.
  • Utilized CRM software to track client interactions, enabling data-driven decision making and increased efficiency in sales processes.
  • Facilitated upselling by cultivating productive relationships with clients, doctors' office staff and clinical center personnel.
  • Increased cardiovascular product sales by developing and executing strategic plans to target key accounts.

Sales Representative-Wound Closure/Womens Health

Johnson & Johnson
02.2013 - 06.2015
  • Streamlined sales processes by identifying inefficiencies and implementing improvements for enhanced productivity.
  • Developed strong rapport with customers and created positive impression of business.
  • Clinical support for all cases in women's health procedures.
  • Conducted product demonstrations to highlight features and redirect objections to positive aspects.

Education

Bachelor of Sciences (Honours) - Medical Microbiology

University of the Western Cape, South Africa
01.2010 - 05.2010

Bachelor of Science - Medical Biosciences

University of the Western Cape, South Africa
01.2006 - 05.2009

Master's Degree - Health Economics and Pharmacoeconomics

Pompeu Fabra University – Barcelona School of Management
01.2021 - Current

Skills

Business Development- New Sales

Product Training

Cross-Functional Collaboration

Market Penetration

Contract Negotiation

Marketing Plan Development

Product marketing

Product Roadmaps

Price Structuring

Market penetration strategy

Teamwork and Collaboration

PeopleSoft

Product positioning

Proposal Development

Product Development

Product Team Leadership

Marketing Strategy Development

Salesforce CRM Software

Go-to-Market Strategies

Business Development

Brand positioning

Effective Communication

Career Achievements

  • Highest revenue growth in CVG group - 2018, Medtronic, Inc. Africa
  • African Innovation Group Team Award – Solutions Consultancy - 2017, Medtronic, Inc. Africa
  • Sales consultant highest revenue growth of the year - 2018, Medtronic, Inc. Africa
  • Highest Revenue Achiever, 2023, Product Specialist and clinical support, Access Medical LLC

Timeline

Business Development/Senior Product Manager

Access Medical LLC
10.2022 - Current

Senior Business Development Manager

Ecolab
04.2021 - 10.2022

Master's Degree - Health Economics and Pharmacoeconomics

Pompeu Fabra University – Barcelona School of Management
01.2021 - Current

Cataract Procedure Commercial Manager

Alcon Industries
07.2019 - 03.2021

Senior Cardiovascular Sales Specialist

Medtronic
07.2015 - 06.2019

Sales Representative-Wound Closure/Womens Health

Johnson & Johnson
02.2013 - 06.2015

Bachelor of Sciences (Honours) - Medical Microbiology

University of the Western Cape, South Africa
01.2010 - 05.2010

Bachelor of Science - Medical Biosciences

University of the Western Cape, South Africa
01.2006 - 05.2009
HUDA ABRAHAMSBUSINESS DEVELOPMENT/PRODUCT MANAGER