Humaira Abdulla

• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
• Developed and implemented strategies to increase client retention.
• Educated clients on new products or services to increase customer engagement with brand.
• Liaised with marketing and sales teams to develop targeted campaigns.
• Facilitated client satisfaction and renewed customer relations to drive growth.
• Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes.
• Evaluated client needs and developed tailored solutions to increase positive customer ratings.
• Coordinated with internal teams to facilitate prompt delivery of client projects.
• Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
• Identified key entry points to enhance market penetration and maximize returns.
• Developed and maintained strong working relationships with professionals within assigned territory.
• Built relationships with customers and community to promote long term business growth.
• Selected correct products based on customer needs, product specifications and applicable regulations.
• Negotiated prices, terms of sales and service agreements.

• Tasks: Expand market share/ End-User network Actively identify and generate prospects through strategic sales strategies focusing on customers in target markets Market analysis to promote penetration Identify key stakeholders at clients' side to facilitate decision making process Customer education and sensibilisation on tools and services offered by YouGov Develop growth strategy focused both on financial gain and customer satisfaction Monitor, analyse, and understand market activities to continuously develop effective strategies to achieve business objectives Maintain good working relationships with existing clients to enhance client retention and new sales through referrals and references - Consult with company management to apply newly created solutions to other clients and prospects across all market segments - Attend seminars, workshops, and trade fairs to be up to date with latest solutions and identify new prospects
• Achievements: - Met management’s expectations in market and new clients expansion - Won multiple big clients in region - Proved value of our solution offering to clients, vs other industry leaders like Ipsos

Appointed as Sales Manager for GCC & Jordan responsible for IT Hardware and Services sales

• Tasks: Responsible for overall sales in GCC region and Jordan, with HQ being based in Amman - Attend sales meetings to understand clients’ requirements - Products and Services positioning for various vendors - Monitor and report activities of competitors - Provide quarterly sales forecasts and monthly sales achievements report
• Achievements: Increased sales by 10% - Won back some clients lost to competition in Abu Dhabi Region

• Tasks: Set up new division for Enterprise business sales as Lenovo reseller for GCC and Levant region - Drive sales opportunities with key influencers - Develop new database for services sales in the region and identify potential clients - Owning the services financial metrics (Orders, margins and convertibility) - Forge new relationships with resellers and clients as well as maintaining the current relationship with existing ones - Conduct market analysis to assess Forefront’s market share in services sales industry - Implement and develop loyalty plans for resellers on an annual basis - Educate partners and clients on Lenovo HW & software services - Maintain relationship with Lenovo OOs in several territories - Build and maintain partner maps with a focus on expanding solutions coverage mapping - Interlock with brands to provide a full coverage input - Monitor, analyse, and understand market activities to continuously update the business - Provide services sales for installed base partners and customers including service agreements, spares, upgrades, and life cycle services projects - Develop and implement long term growth strategies - Appoint and train new technical teams
• Achievements: - Onboarded the company as a Lenovo approved reseller for the region - Set up a new division for EBG services sales within the company

• Due to the accomplishments I had as an Indoor Sales Representative for APDI in Egypt and UAE market, the management decided to promote me as Account Executive for MENA region
• I was responsible for large resellers like Midis Group as well as vertical accounts, like banking, healthcare & local Government
• Tasks: - Develop and sell marketing campaigns (services) to existing partners/client base and new partners/clients - Manage client list, providing high levels of sales and customer support - Forge relationships with existing partners and loyalty development - Develop and set up potential markets for business (Business Development) - Partner/Customer Education on Lenovo maintenance and professional services - Analyse and deploy promotions to boost up sales - Train new sales representatives/admins - Collaborate in & attend sales meetings, sharing opinions on how to maximize company’s portfolio - Respond to specific advertising proposals with detailed requirements - Coordinate with Lenovo & IBM Service Delivery Team (offshore), Enterprise Business Group (EBG)
• Team/Managers to ensure services are provided as per agreement/ sales don - Maintaining a close relationship with the Lenovo services sales managers in each of the countries in MENA territories as well as working closely with them on multiple accounts and projects - Sitting with Lenovo OO and setting up strategies on how to tackle markets - Business Trip(s) to strategic partners/clients for review of sales and planning - Manage account within client account budget while meeting or exceeding sales quotas - Following up with accounting team at partners’ sides for payments - Any other tasks deemed appropriate for the good and smooth running of the company
• Achievements: - Exceeding management goals and expectations by ensuring a constant growth year by year - Achieved 20% sales increase year on year - Expanded the channel of partners and clients by 15% yearly - Awarded the most promising employee title for year 2016 with APDI

• I was appointed as an Indoor Sales Representative for Egypt & UAE region, looking after business development and services sales for Lenovo servers and storages
• Tasks: - Engaged in Business Development - Identify new clients who might benefit from the services offered and maximizing client potential - Develop long-term relationships with Business Partners/Clients - Managing and interpreting Business Partners/Clients requirements - Provide pre-sales assistance and product/services education, as well as after-sales support services - Working in a strategic way so as to meet regular sales targets - Coordinate with Lenovo & IBM Service Delivery Team (offshore), Enterprise Business Group (EBG)
• Team/Managers to ensure services are provided as per agreement/ sales don - Maintaining a close relationship with the Lenovo services sales managers in each of the countries in the territories assigned as well as working closely with them on multiple accounts and projects
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• Achievements: - Met all targets set within the first six months I joined APDI - Won major deals in Egypt - Received a certificate of appreciation from APDI in 2015

• I was appointed as Sales Assistant to handle day to day operations with direct customers in the Healthcare sector
• Tasks: - Products Knowledge & Supplier Search for medical equipments and new partnership - Formatting and Assembling of proposals to customers - Delivery & Payment Collection follow-ups - Filing of store forms, requisitions and tenders - Drafting customer survey questionnaires and assessing KPIs set
• Achievements: - Onboarding with new vendors to market their products to the healthcare sector - Helped management in setting new KPIs across the organisation