HUSSAIN MERCHANT
Marketing Manager
Dubai
Summary
HUSSAIN MERCHANT (MARKETING MANAGER) PROFESSIONAL SUMMARY - Marketing Manager with 9 years of experience in managing Marketing for retail sector. Proficient in strategic planning with in- depth market research & it's implementation in day-to-day Mall operations. Skillful in creating distinguished marketing campaigns & events; tracking & analyzing its performance. Provide elite brand management services along with planning of the event calendar. Prepare & manage marketing budget for the financial year. Assist marketing team to achieve new levels of success and recognition for the establishment. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Marketing Manager
Sport Society Mall - Leaders Group
Dubai
12.2021 - Current
- Executed optimal sales strategies to achieve commercial goals for target market.
- Successfully planned and executed the soft opening of the mall & the Society ice rink.
- Prepared marketing budget for the financial year for sport society as well as the Society Ice Rink which included brand management, marketing campaigns, advertising, marketing collateral, events & in Mall revenue.
- Prepare & implement annual marketing plan in coordination with internal & external brands with the objective of increasing footfall and sales.
- Introduced third party suppliers and partners such as event, branding and creative agencies, providing clear guidelines in expectation and direction for all marketing campaigns and events.
- Ensure the compliance of statutory requirements for the marketing campaigns & events. Obtaining necessary permit from DTCM , DED and other authorities as per the requirements.
- Successfully Tied up with Entertainer, Cobone, Groupon, Skywards, Fazaa , Esaad and many more which eventually increased the sales and footfall for the mall and the ice rink.
- Worked on the external signage's of the mall – from design approval to payment negotiation to installation – which increased awareness to the customers/drivers in terms of brand presence in the mall.
- Document each marketing campaign/event and prepared report that include campaign stats, photos, Event details, footfall stats and future planned event details.
- Initiate & control the process of purchase requisition, purchase order & payment of various marketing activities in the mall.
- Introduced innovative ideas and new strategic partnerships to the mall to increase the footfall.
- Acquired the plans and Liaised with the content, digital/social media team, Radio and all other media buying and made sure that the marketing campaign, events and activations are communicated across all channels - E.g. – Ramadan and Eid campaign for Ice rink where in we promoted unlimited pass for Ramadan and Training sessions which actually increased the overall footfall and sales.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Established cost saving initiatives with vendors/preferred suppliers to improve operational value
- Successful communications with other mall tenants on the marketing calendar and events to increase the footfall in the mall and increase sales.
- Transformed corporate website and social media platforms for better engagement with the customers for sport society mall and also promote sales for ice rink.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Maintained complete database of files, contacts and project materials.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Key achievement: Successfully event planned for the soft opening of the mall - Meet and Greet Myriam Fares & Hanine Al Elam by FIT n Glam. The event was planned on the ice rink where the artist performed Live.
- Organized Shurook Al fann - Art exhibition at sport society which generated a lot of PR and awareness with no cost to sport society. Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Brand and Marketing Lead
Oasis Malls - Landmark Group
Dubai
01.2017 - 11.2021
- Prepare marketing budget for the financial year which included brand management, marketing campaigns, advertising, marketing collateral, events & in Mall revenue
- Prepare & implement annual marketing plan in coordination with internal & external brands with the objective of increasing footfall and sales
- Ensure the compliance of statutory requirements for the marketing campaigns & events
- Obtaining necessary permit from DTCM , DED and other authorities as per the requirements
- Introduced innovative ideas for event like ‘pet farm for kids' & partnered with internal brand (babyshop) for getting character shows like Doraemon, Ben 10, PJ Mask etc
- Also partnered with Musafir.com, HALA taxi to run the campaign for a month with no cost incurred by the mall
- Generate in Mall revenue by setting up marketplace, leasing promotional banners, screens & space to internal & external brands
- Document each event and prepared event report that include photos, Event details, footfall stats and future planned event details
- Initiate & control the process of purchase requisition, purchase order & payment of various marketing activities in the Mall
- Managed third party suppliers and partners such as event, branding and creative agencies, providing clear guidelines in expectation and direction for all marketing campaigns and events
- Introduced innovative ideas and new strategic partnerships to the mall.
- Drove operational improvements which resulted in savings and improved profit margins.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Prepared variety of different written communications, reports and documents.
- Liaised with the content, digital/social media team and made sure that the marketing campaign, events and activations are communicated across all channels
- Established cost saving initiatives with vendors/preferred suppliers to improve operational value
- Contributed towards Retail Marketing Relations activities in
- Oasis mall including building relationships and managing communications with tenants on the marketing calendar and events to increase the footfall in the mall and increase sales
- Developed bridges with other Landmark brands like Shukran,
- Babyshop, Homecentre, HomBox, Emax, Lifestyle and identified opportunities for collaboration
- Key achievement: Planned the marketing campaigns and events increasing the footfall of the mall by 11% for the financial year
- Made all the necessary arrangements for the
- Launch of oasis Mall Sharjah.
NGI
DUBAI
07.2015 - 12.2016
- Identifying, researching and targeting new business prospects
- Business Development Branding Project Management Event
- Planning Social Media strategies Strategic Marketing Pattern
- Insight Microsoft Excel Microsoft Word PowerPoint
- Selling the company services via telephone, online and also in the field
- Able to identify and qualify potential new clients
- The ability to research potential corporate clients in detail
- Knowledge of how to cleanse and maintain prospect and customer records on the database
- Liaising with new and existing clients over the phone and meeting them face to face
- Gaining new appointments from hot and cold leads
- Managing and maintaining databases of potential clients
- Developing strong working relationships with prospective new clients
- Producing monthly pipeline reports for management purposes.
Creative Box Events - Marketing Coordinator
DUBAI
12.2013 - 04.2015
- Planning & organizing all practical aspects of events i.e
- Catering, audio visual, room set up, car parking, security & cleaning
- Managing key supporter relationships with significant individuals & also identifying opportunities to up sell
- Duties & Responsibilities:
- Meet defined target number of calls and revenue through sourcing out leads
- Generate revenue by maintaining and developing relationships with existing and potential clients through tele sales and face to face when required
- Continuously seek to build strong relationships with current and potential clients in order to secure ongoing relationships with them
- Represent the organization by attending events thereby maintaining relationships, expand the database and prospect for new business
- Provide accurate progress through submission of daily and monthly sales report
- Fully understand the concept of the Show/s, in order to assist with the execution of the marketing campaigns
- Ensure all marketing collateral is professionally produced
- Liaise with all external marketing support agencies such as printers, publishers, designers, etc
- Arrange barter agreements with appropriate publishers and agencies to deliver online and offline visitor communications
- Maintain visitor databases for assigned Show/s, acting as ‘gate-keeper' on behalf of the Company
- Regular performance reporting to the Manager
- Coordinate the event and making things available during the event
- Provide clients with estimates on cost of proposed events
- Pre-planning the event and noting down elements required
- Going on site during the time of set – up as to make sure everything is done on time
- Doing business development for the company
- Preparing and managing budgets for the event
- Ensuring adequate staff are available for the event
- Taking provisional bookings & obtaining written confirmation
- Assisting with direct marketing initiatives and promotional activities
- Maintaining an inventory of facility & equipment used
- Sending out accurate client contracts and ensuring they are signed & returned within appropriate deadlines
- Key Accomplishments:
- Introduced a lot many corporate customers Events:
- Dubai Festival City Mall – o National day o Christmas o Literature fest
- Mega Mall – o Ramadan o Back to school
- Infinity Nado – Gaming event (hosted in multiple malls)
- Proposing a design for an exhibition stand for Knowledge hub for JESS 2015 which to take place in WTC,
- Dubai Festival City – Kidz Star (Talent Show)
Solitaire Events
Pune
04.2012 - 11.2013
- Met, greeted and directed guests
- Designed, created, distributed and removed event signage
- Key Accomplishments:
- Timely collected, maintained and delivered event and equipment materials which resulted a decrease in customer complaints from 20 to less than five complaints per month
- Entered event information through scheduling database that greatly enhanced efficiency .
Farid Decorators and Events
Pune
12.2010 - 01.2012
- Ensuring availability of all material and manpower for potential/upcoming events
- Timely collection, maintenance and delivery of the event and equipment materials
- Recruitment - Interviewing the promoters and selecting them based on their skills and requirement of the event
- Inducting promoters for the event and product
- Handling sales promotion with targets
- Coordination with vendors/suppliers
- Accountable for the whole event.
Education
Bachelor Of commerce -
NESS WADIA COLLEGE
OF COMMERCE
University Of Pune
H.S.C, NESS - undefined
WADIA
COLLEGE OF COMMERCE
University of Pune
Skills
undefined
Timeline
Marketing Manager
Sport Society Mall - Leaders Group
12.2021 - Current
Brand and Marketing Lead
Oasis Malls - Landmark Group
01.2017 - 11.2021
NGI
07.2015 - 12.2016
Creative Box Events - Marketing Coordinator
12.2013 - 04.2015
Solitaire Events
04.2012 - 11.2013
Farid Decorators and Events
12.2010 - 01.2012
Bachelor Of commerce -
NESS WADIA COLLEGE
OF COMMERCE
University Of Pune
H.S.C, NESS - undefined
WADIA
COLLEGE OF COMMERCE
University of Pune
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