HUSSAM GHANTOUS
Dubai,DU
Summary
Performance-driven change agent with career-long record of strategic planning, marketing management, and consumer insight success for leading organizations Proven talent for aligning business strategy and objectives with established sales and marketing management paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused thought leader with expertise spanning: market analysis, revenue & EBIDTA growth, retail marketing, consumer insight, new business development, strategic planning and partnership, B2B and B2C marketing, networking, mentoring, cross-functional team leadership and project management. Exceptional administrator with keen interpersonal, communication, and organizational skills, as well as budget management, policy development, and resource allocation expertise.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
4
4
Certificates
2
2
Languages
Work History
Head of Partner Marketing
Samsung
Dubai, Dubai
06.2015 - Current
- Collaborated with sales team to increase brand awareness across Operator channel by 20% and enhance sales by 10% by building and maintaining relationships with 12 key accounts and distributors across the GCC.
- Consulted with key account managers and partners and developed innovative Joint Marketing Strategies with Etisalat, Du, Zain Group, Ooredoo Group, Sharaf DG, ENBD, Master Card and Visa.
- Achieved president vision to increase .com visibility share by 15% across GCC partner online channels by collaborating with key account managers, corporate marketing department and 30+ partners.
- Developed and executed digital marketing campaigns for Samsung across Enterprise, Samsung Pay as well as partners including SEM, SEO, Social and digital. Exceeded global benchmarks by 2% on average.
- Created and implemented innovative 360 degree strategy ( OOH, TV, social, digital and retail) to launch the first mobile payment app (Samsung Pay) in MENA which drove customer engagement to 400K active users within the first year.
- Negotiated to increase partner marketing support by 200% by establishing and building strong relationships with partners which in turn drove sellout passed management target and above par ROI results.
- Planned and executed events (Gitex , Fintech, Internal B2B workshops) and increase qualified leads by 20% YoY.
- Mentored team on best practices and protocols to maximize productivity.
- Implemented new working processes to deliver multiple improvements.
- Designed insightful and attractive presentations and presented to C level on regular basis.
Head of Consumer and Retail Insights
Samsung
Dubai, Dubai
09.2009 - 06.2015
- Established new Consumer Marketing Insights (CMI) department from ground up for Samsung's Gulf region
- Created stand-alone, comprehensive CMI center of expertise with consumer insight division within 2 years
- Mentored and mobilized a team to execute all research projects and deliver action-based insights & reports coupled with strategy sessions for all divisions
- Coordinated and administered approximately 12 insight workshops per year
- Analyzed competitors, industry/technology trends, relevant benchmarks and distributed automated newsletter to over 200 employees monthly
- Pioneered the Retail Analysis & Planning Department, devised and launched numerous successful retail strategies which were defined as best practices
- Integrated weekly Retail Marketing sessions; scrutinized retailer data to identify key market insights and stimulate action plans
- Aligned objectives and bridged communications with Head of the TV Department to execute joint business plans with key retailers; increased market share by 16%
- Conceptualized & instituted loyalty program for independent retailers, increased market share in the independent retail segment by 10% in addition to fostering relationships & yielding increased data coverage
- Supervised and motivated 9 team members to produce high level insights to senior management
- Introduced and integrated an ‘information climate’ for colleagues and management to make data-driven decisions
- Generate industry and competitor analysis for executive leadership
- Awarded the honor of being selected by Regional President for six-month HQ assignment with Global Strategy Office in Korea (opportunity reserved for high-potential talent)
- Inspired employees during training workshops in four European subsidiaries on new sales framework
- Charted successful course of development in executing four joint business plans for six key accounts including Saturn, El Corte Inglés, Elkjøp, and Media Market in four different countries.
Marketing Research Manager
L’OREAL
Dubai, Dubai
01.2008 - 08.2009
- Cultivated and directed market research agencies; acted as single point of contact for all project completion and follow-up
- Served as sole spokesperson in presenting market research findings to executive leadership in Paris as well as at all corporate strategy development meetings
- Centralized all research departments into one company-wide ‘hub’ for advice, consultation, and implementation and influenced headcount addition to support new division
- Standardized new processes, procedures, standards, guidelines, benchmarks and reports to establish needed marketing governance.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Created and presented real-time reports on current market conditions to upper management.
- Devised and evaluated methods and procedures for collecting data such as surveys, opinion polls or questionnaires.
- Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
- Contributed 5% market share increase by identifying missing consumer need in the market
Advertising Research Manager
Ipsos
Kuwait, Kuwait
08.2003 - 12.2007
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
- Planned, modified and executed research techniques, procedures and tests.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Directed major client engagements and monitored asset managements
- Designed new projects with timelines, budgets and scope of work plans.
- Increased profits by15% through effective client engagement.
Education
Bachelor of Arts - Business Administration And Management
American University of Beirut
Beirut 10.1998 - 02.2003
MBA - Business Administration And Management
Quantic School of Business And Technology
Washington DC 08.2020 - 09.2021
Skills
Consumer insights and Market Research
undefinedCertification
Introduction to Marketing, Wharton Business School, 2016
Additional Information
- AWARDS AND HONORS , Awarded Best Internal Expert in the Region for excellence in internal instruction and educational leadership in 2012, 2013 & 2014. (Samsung Electronics)
Timeline
MBA - Business Administration And Management
Quantic School of Business And Technology
08.2020 - 09.2021
Head of Partner Marketing
Samsung
06.2015 - Current
Head of Consumer and Retail Insights
Samsung
09.2009 - 06.2015
Marketing Research Manager
L’OREAL
01.2008 - 08.2009
Advertising Research Manager
Ipsos
08.2003 - 12.2007
Bachelor of Arts - Business Administration And Management
American University of Beirut
10.1998 - 02.2003
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