IBAD ASLAM

• End to End Insights Management for New Categories (Vapour, Modern Oral & Heating Products) in the APMEA West Markets
• Deep-dives & evaluation of Consumer Trends, Market Shares & Product Quant/Qual Feedback
• Coordination with In-Market agencies to collect insights
• Month-on-Month Reporting for Standardized Performance metrics such as Retail Audit & Category Tracking
• Uncovering avenues for growth whilst highlighting areas of improvement

Successfully managed Volume & Value planning for complete portfolio of Factory Manufactured Cigarettes' at the largest FMC company in Pakistan.

• Responsible for end-to-end planning, including but not limited to, coordination with production, supply chain & logistics
• Forecasting and rationalization numbers to ensure no lags in product connectivity Weekly, monthly & annual reporting to area level forums
• Implementation & derivation of sales plan based on MoM trends & internal ambitions.
• Successfully delivered multiple Dry-out projects & deepdives to uncover valuable insights.
• Multiple Volume forecasts for NPIs whilst also evaluating Pricing impacts for legal engagements

• Managed a diverse portfolio of 20+ SKUs in Khanewal, Multan Rural Market
• Successfully drove the Modern Oral category in a rural market with 145% growth in 11 months. Recovered 76% FMC volume after a 100% price increase.
• Built strong retail relations across the territory by establishing strong market presence & addressing grievances promptly
• Led a team consisting of 25+ diverse individuals, overseeing comprehensive training & fostering motivation across the board
• Implemented digital payment solutions via a strategic partnership with HBL Konnect to ensure secure transactions
• Proficiently utilized Power BI for insightful data analysis & dynamic visualization, enhancing decision making processes

• Assistant Product Manager for Hyundai Tucson, Porter & Staria. Led & completed marketing campaigns through
• Collected market intelligence to ensure offerings were in line with current trends in place.
• Successfully completed largest promotional campaign for Hyundai Tucson, complimenting company’s achievement of Highest Sales since inception.
• Managed multiple agencies for projects and routine tasks.
• Compiled & presented multiple report to the regional team as routine