IBRAHIM ABOUELNAGA
Dubai
Overview
9
9
years of professional experience
Work History
Key Account Manager
L'Oreal
Dubai
10.2021 - Current
- Turnaround declining account back to marketshare gains, reaching a record market share in 2022.
- Forecasting, budgeting, executing in-store activations whilst managing catalogue of 1000+ SKU’s.
- Lead multiple category projects to enhance shopping experience and uplift the beauty category.
- Transformed a bleeding account into a profitable growth driver through accurate stock management (SISO) , investment optimization and reducing cost.
- Built a strong sustainable relationship with the retailer which lead to significant improvement in business process & directly lead to tangible results.
- Developed relationships with both internal and external partners to ensure compliancy and supported in meeting joint KPI’s.
Ecommerce Champion
L'Oreal
Dubai
01.2021 - Current
- Identifying key categories/ SKU's to win online via maximizing catalogue distribution, updating online assortment & content quarterly, & gated L'Oreal brands from marketplace sellers.
- Negotiated online visibility, promotions and product placement.
- Executed exclusive online promotions to drive sales, in alignment with digital campaigns.
- Negotiated sellout data sharing with key customers.
- Build and execute monthly activation plans tailored for each retailer, in alignment with their online calendar to maximize sellout.
Key Account Executive
L'Oreal
Dubai
12.2019 - Current
- Handling the commercial relationship and execution for major modern trade retailers in the UAE: Carrefour, Spinneys and Union Coop. (Main Customer: Carrefour Mall of Emirates).
- Track record of delivering and overachieving on committed monthly sellin targets across all accounts.
- Built and established strong relationships with key partners through the identification of client needs.
- Strengthened branding initiatives by implementing monthly trade activation events to maximize sales and achieve market share gains.
- Collaborating with retailers to strengthen product exposure with optimal locations, shelf positions and signage.
Business Analyst - GCC
L'Oreal
Dubai
03.2019 - 12.2019
- Created comprehensive market/category/brand analysis reports and raised strategic insights and recommendations to management.
- Revenue Growth Management: Supported the RGM specialist to implement an effective promo strategy and landed the pricing/promo ROI.
- Landed/cleaned/analyzed all local and regional sell out data shared by retailers and created presentable panels with a full category analysis.
- Communicated with multiple stakeholders to land and implement category projects.
Intern
LOGIC Management Consulting
01.2019 - 02.2019
- Consulted client to pursue new revenue streams due to aggressive red ocean market environment.
- Evaluated the engineering and construction industry and assessed the business environment for internal and external growth opportunities.
- Crafted a full competitor report; highlighting key regional market players and presented major strategic and financial strengths/weaknesses.
- Planned and initiated organizational development assessment interviews.
- Started a digital transformation initiative to improve digital communication at all levels to transform company culture into a more effective and productive atmosphere.
Marketing Executive
PowerPedia Renewable Energy Consulting
San Diego
02.2017 - 05.2017
- Crafted a strategic action plan to approach the Middle East and North Africa (MENA) Market.
- Performed an independent market study for the MENA region; which included an in depth PEST analysis that lead to identifying industry trends in specific geographic locations.
- Created a competitor report highlighting major potential competitors strengths and weakness.
- Shadowed and assisted investment team on customer relationship management techniques.
Business/Marketing Intern
Children's Cancer Hospital 57357 Foundation
Cairo
05.2013 - 08.2016
- Cascaded organizational strategy, key strategic indicators and programs into micro departmental initiatives and indicators.
- Created a comprehensive annual report and presented to the board of directors. The report covered a breakdown of the organization's ongoing and completed projects/activities throughout the preceding year.
- Developed and implemented campaigns for social, email, online advertising, search engines and direct mail.
- Developed new process for employee evaluation which resulted in marked performance improvements.
Soccer Coach
AC Milan Soccer Academy
Cairo
05.2015 - 08.2015
Education
Bachelor of Science - General Business / Marketing
San Diego State University
San Diego, CA05.2018
Timeline
Key Account Manager
L'Oreal
10.2021 - Current
Ecommerce Champion
L'Oreal
01.2021 - Current
Key Account Executive
L'Oreal
12.2019 - Current
Business Analyst - GCC
L'Oreal
03.2019 - 12.2019
Intern
LOGIC Management Consulting
01.2019 - 02.2019
Marketing Executive
PowerPedia Renewable Energy Consulting
02.2017 - 05.2017
Soccer Coach
AC Milan Soccer Academy
05.2015 - 08.2015
Business/Marketing Intern
Children's Cancer Hospital 57357 Foundation
05.2013 - 08.2016
Bachelor of Science - General Business / Marketing
San Diego State University
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