Ibrahim Ahmed

• Direct overall management and strategic direction of a prominent integrated communications agency.
• Manage flagship portfolio of luxury fashion, beauty, watches, and jewellery clients, implementing high-impact communication strategies. Including Brunello Cucinelli, Audemars Piguet, Bentley, Graff, Harrods, to name a few.
• Provided strategic counsel to C-suite clients on brand positioning, reputation management, and regional communications strategy.
• Drove integration across PR, social media, influencer marketing, and experiential activations.
• Supervise a diverse team across PR, marketing, digital, events, influencer, and brand partnerships.
• Held responsibility for financial oversight, including forecasting profitability and managing client portfolios.
• Represented the agency at industry events, strengthening relationships with key media partners and stakeholders.

• Led the agency’s fashion and beauty division with responsibility for luxury fashion, beauty, watches and jewellery brands. Including Vacheron Constantin, Net-A-Porter, Versace, Armani Beauty, YSL Beauty, Diptyque, to name a few.
• Oversaw major regional fashion campaigns, launches and collaborations with international brands.
• Built and led specialist teams across the fashion, beauty and lifestyle sectors.

• Managed a portfolio of consumer, lifestyle, automotive and technology clients including Mercedes-Benz, Under Armour, Hilton Hotels, Accor Group Middle East.
• Led a team of 12 across eight client accounts with four direct reports.
• Provided strategic communications counsel to senior client leadership.
• Led integrated marketing campaigns across PR, social media and performance marketing.
• Secured new business through strategic presentations and client meetings.
• Championed process improvements, elevated overall business performance.
• Supported agency leadership across recruitment, training and financial management.

• Managed lifestyle, automotive, technology and corporate clients including Dubai Tourism, Nissan Middle East, HP, Snap Inc and GITEX.
• Led team meetings for efficient communication and project updates.
• Prepared detailed reports to provide insight into account performance.

During my tenure - I worked on the following brands - Canon Middle East, Nokia, Linksys focusing on the consumer tech brands.

• Collaborated with marketing department to align PR objectives with overall business goals.
• Coordinated interviews and press conferences, ensuring smooth execution of PR activities.
• Generated positive press coverage with proactive outreach to journalists and influencers.