Ibrahim AlMheiri
Senior Strategic Communication Officer
Abu Dhabi
Summary
Proactive and meticulous UAE national with 9+ year’s experience in the field of Strategic Communications, Marketing, External Relations, Management & Media. Skilled in project management with proven history of delivering timely communications aligned with strategic & marketing objectives. Offering global experience and deep understanding of other cultures. Proficient in decision making skills and sound judgement to positively impact organizations success and meeting its strategic KPI's.
Overview
9
9
years of professional experience
28
28
years of post-secondary education
10
10
Certificates
3
3
Languages
Work History
Senior Strategic Communication Specialist
Department of Community Development
Abu Dhabi
2021.08 - Current
- Preparing department's strategic communication plans and ensuring that social sector entities' strategic communication plans are consistent with aspirations of Department of Community Development
- Develop and implement strategic communication guidelines, policies and procedures at department level
- Reviewing all strategic communication messages and media materials in line with Branding guidelines
- Manage monitoring operations and provide direction and guidance in relation to department's strategic communications
- Reviewing strategic communication plans, activities and initiatives of social sector entities and ensuring their alignment with plans and initiatives of Department of Community Development
- Provide support to internal and external stakeholders in preparing strategic communication plans, media inquiries, interviews and press releases, crises management, etc
- Ensure delivery of key messages through various channels that include social media, digital media, Internet, radio and publications
- Providing necessary inputs to prepare for and manage crises.
Communication Specialist
Mohamed Bin Zayed University of Artificial Intelligence
Abu Dhabi
2020.04 - 2021.08
- Support Head of Marketing and Communication in development of University’s marketing and communications strategy in partnership with key stakeholders to drive university’s brand awareness and advise on internal communications matters
- Build relationships at all levels to proactively identify business needs and requirements for communications
- Implement and monitor university’s corporate style and identity throughout communications
- This includes creating standards, templates, marketing material and other tools to increase efficiency & conformity
- Manage content of university’s website in coordination with Academic & Research and Outreach & Engagement Divisions and other Organisational Units
- Write and edit key external communication materials, using a style that is engaging, concise and appropriate in tone for university’s audience; ensure accuracy of information and quality control over outgoing messages
- Maintain and manage social media interaction on platforms such as Facebook and Twitter to enhance communication with public; ensures compliance with social media standards
- Maintain contact information with news media to ensure accuracy of disseminated information
- Prepare content for variety of communication channels including web, email, print, video, and presentations
- Assesses public attitudes toward university and its Artificial Intelligence programmes
- Prepare and disseminate news releases regarding university events, programmes in conjunction with respective Organizational Units, coordinate media conferences, and arranges media coverage for special events
- Ensure consistent use of University’s brand across all marketing and communication channels
- Develop and manage content plan for internal communication in line with strategic and operational requirements
- Manage internal communications projects alongside stakeholders
- Plan, edit and write content for variety of internal communication channels for communicating with faculty and staff internally, ensuring alignment of internal and external messages and communications
- Interpret internal communications data and user feedback to evaluate and improve internal communications and employee engagement
- Support Head of Marking and Communication in evaluating effectiveness of communication solutions and identify appropriate interventions in partnership with various stakeholders
- Ensure continuous improvement across all services of marketing and communication function.
Marketing and PR Specialist
Department of Culture and Tourism, Qasr Al Hosn
Abu Dhabi
2018.09 - 2020.04
- Assist Head in developing QAH branding plans, encompassing successful brand-building marketing initiatives
- Work closely with team in deciding upon proper branding technique to be applied to achieve set strategic objectives and ensure that it is correctly implemented
- Participate in ongoing brand development to ensure it raises brand awareness and portrays desired image and value for QAH
- Ensure that all brand launch/ implementation processes aim to achieve impact on target market and take responsibility for its effectiveness
- Ensure that brand is revolutionizing to appeal to visitors of QAH at any point in time and follow up to ensure as accurate as possible risk assessment and action plan
- Work with team to plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
- Measure results of advertising campaigns to determine their effectiveness and cost-benefit ratio
- Support team in delivery of advertising campaigns for QAH’s events to meet agreed requirements and track campaign budgets
- Develop and implement digital marketing campaigns for QAH events, festivals and initiatives in coordination with the relevant DCT’s Marketing & Communications team
- Collaborate and work closely with the Marketing & PR Head to ensure the promotion of QAH’s events, festivals, and activities are successfully delivered as per the target requirements
- Ensure management of all digital touchpoints for QAH events, festivals and programmes throughout the year
- Liaise with Marketing and PR Head in development of digital requirements to promote Abu Dhabi communities by supporting local arts, crafts, and performers to enhance QAH’s image
- Liaise with stakeholders and compose press releases, write-ups and other required materials for PR in English & Arabic to ensure consistency across messages
- Ensure draft of circulations and tracking of related press and video releases, briefing documents and media citations
- Liaise with Marketing and PR Head to review and approve all QAH communication releases
- Liaise with communication specialists and stakeholders to produce PR material for QAH
- Respond to media and prepare press releases, publicity brochures, hand-outs, promotional videos and multimedia programs to reach public
- Arrange for interviews and press releases related to project
- Ensure provision of professional media training and effective positioning of QAH’s Senior Leadership
- Ensure media coverage of QAH activities (through media channels such as TV, Radio, newspaper etc.)
- Monitor newspapers, television news broadcasts and other outlets to track what media is saying about Qasr Al Hosn and devises strategies to address misinformation
- Follow the day-to-day operations set by the Marketing & PR Head to ensure continuity of work and the delivery of effective and high-quality outputs
- Report on a regular basis to Marketing & PR Head on the operational activities of the Unit, its challenges and issues faced, mitigations taken, etc
- As required to keep Line Manager informed and updated on section’s activities.
Commercial Support Manager
Emirates Airlines, ERO, Worldwide
Dubai
2017.07 - 2018.06
- Executive Management Commercial Ops, Key Responsibilities:
- To manage Emirates image, reputation, and customer service levels
- Day-to-day account management
- Partner with team for staff to improve business outcome
- Serve as a resource for pitch scripting and objection handling
- Develop and manage activity campaigns
- Ensure salesforce.com compliance and accurate reporting
- Participate in weekly revenue and department strategy sessions
- Handle and manage roadshows, Travel clinics, and events.
External Affairs Assistant
General Civil Aviation Authority
Dubai
2015.03 - 2017.05
- External Affairs – Strategy and International Affairs Sector Key Responsibilities:
- Coordinated with appropriate agencies for visits by state and national delegates
- Drafted letters, invitations, working papers, and diplomatic notes for relevant Stakeholders
- Conducted and managed significant research, benchmark visits, and memorandums of understanding (MOUs)
- Ensured that all appropriate protocols were adhered to for various visits and events
- Organizing and managing multiple events by the authority
- Example: Aviation Investment Summit/ Dubai Airshow/ Future Aviators / ICAO Cyber Security Summit
- Administer all facilities and services for all events to arrange all meetings and conferences
- Provide effective interface with all Stakeholders and manage all facilities and analyse all events issues and resolve it efficiently
- Work with management to develop and implement business development strategies for a defined Strategy
- Coordinate with management and clients to identify business development opportunities with existing and new stakeholders
- Participate in meetings to report business prospect and status updates to management and stakeholders
Private Banking Advisor
Mashreq Bank PSC
Dubai
2013.04 - 2014.12
- Call Center – Retail Banking Group Foreign Exchange and Money Markets Settlements Unit – Operations Group Key Responsibilities:
- Validating deal Economics of Money Market and Foreign Exchange trades
- Verifying relevant market operations
- Maintaining Standard Settlement Instructions
- Answer courteously to inbound calls and respond to customer inquiries
- Manage filing, mailing, correspondence and other management tasks
- Establish strong customer relationship.
Education
Masters Degree - Marketing, Management, Communication, Media
Sorbonne University Abu Dhabi
Abu Dhabi, UAE 2020.02 - 2021.07
Bachelors of Arts in International Studies -
Zayed University
Dubai, UAE 2011.09 - 2015.12
High School Diploma - Scientific
Dubai International School
Dubai, UAE 2001.04 - Current
Granted an IELTS Certificate of 7.5. -
British Council
2017.08 - 2017.08
National Service Completion Certificate -
UAE Armed Forces
Abu Dhabi 2016.02 - 2017.03
Skills
Strategic Planning
undefinedCertification
Agile Project Management, Google
Timeline
Agile Project Management, Google
2022-07
Project Initiation: Starting a Successful Project. Google
2022-07
Project Planning: Putting It All Together, Google
2022-07
Managing Employee Performance, University of Minnesota
2022-07
The Strategy of Content Marketing, University of California, Davis
2022-07
Foundations of Digital Marketing and E-commerce, Google
2022-06
Foundations of Project Management, Google
2022-06
Project Execution: Running the Project, Google
2022-06
Managing Project Risks and Changes, University of California, Irvine
2022-06
The Science of Well-Being, Yale University
2022-06
Senior Strategic Communication Specialist
Department of Community Development
2021.08 - Current
Communication Specialist
Mohamed Bin Zayed University of Artificial Intelligence
2020.04 - 2021.08
Masters Degree - Marketing, Management, Communication, Media
Sorbonne University Abu Dhabi
2020.02 - 2021.07
Marketing and PR Specialist
Department of Culture and Tourism, Qasr Al Hosn
2018.09 - 2020.04
Granted an IELTS Certificate of 7.5. -
British Council
2017.08 - 2017.08
Commercial Support Manager
Emirates Airlines, ERO, Worldwide
2017.07 - 2018.06
National Service Completion Certificate -
UAE Armed Forces
2016.02 - 2017.03
External Affairs Assistant
General Civil Aviation Authority
2015.03 - 2017.05
Private Banking Advisor
Mashreq Bank PSC
2013.04 - 2014.12
Bachelors of Arts in International Studies -
Zayed University
2011.09 - 2015.12
High School Diploma - Scientific
Dubai International School
2001.04 - Current
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