Open To Work
IBRAHIM ELAYAN
Al Ain
Work Preference
Summary
Results-driven and visionary Senior FMCG Sales Leader with over 37 years of distinguished experience driving business growth across the UAE, Saudi Arabia, and Jordan. Includes a landmark 24-year tenure with Coca-Cola (Al Ahlia Beverages). Recognized for expert capabilities in Commercial Strategy, Route-to-Market (RTM) optimization, Distributor & Key Account Management, and P&L oversight. Proven track record of leading high-performing sales teams, expanding market share in highly competitive landscapes, and managing high-value commercial portfolios.
Overview
1
1
Certification
28
28
years of professional experience
Work History
District Sales Manager
Al Ahlia Beverages (Coca-Cola)
11.2002 - 05.2026
- Directed and oversaw sales operations, commercial strategies, and distribution networks within designated district, leading a team of 12 sales professionals to serve over 1,800 customers effectively.
- Revenue Generation: Successfully deliver AED 1.6 Million in monthly Net Sales Revenue (NSR), while achieving the Highest Sales Revenue & Billing accolade in 2024.
- Target Achievement: Consistently outperform corporate sales objectives, exceeding annual revenue and volume targets by 9% to 12%.
- Market Expansion: Successfully drove and increased brand market share from 30% to 45% through aggressive RTM strategies and market penetration.
- Portfolio Management: Efficiently manage an annual sales portfolio exceeding AED 30 Million, consistently ensuring robust revenue streams and profitable growth.
- Operational Excellence: Maintained world-class execution standards, achieving a Route Execution rating consistently above 95%.
- Secured and cultivated strategic multi-million dirham relationships with major institutional clients, including ADNOC, Al Ain Cooperative, and Safeer, enhancing overall account performance.
Head of Sales & Distribution
MITCO
, Eastern Province
07.2001 - 05.2002
- Led sales strategy and managed traditional and modern trade distribution channels and logistics operations across Eastern Province, aligning efforts with market demands.
- Structured and optimized commercial sales department, improving supply chain readiness and expanding distribution footprints to support growth objectives.
- Negotiated contracts with top-tier retailers, wholesalers, and key distributors to secure strategic shelf space and enhance brand visibility.
Sales Manager
Astra
03.1998 - 08.2000
- Managed regional sales teams, distributor networks, and localized promotional campaigns to hit aggressive volume targets.
- Developed regional sales forecasts, aligned distributor targets with corporate financial goals, and monitored P&L performance.
Sales Supervisor
Sales Representative
Education
B.Sc. - Economics
Yarmouk University
Skills
- Strategic Planning: Commercial Strategy, Route-to-Market (RTM), Business Development, Budgeting & Forecasting
- Sales & Operations: Market Share Expansion, P&L Management, Route Execution, Distributor Management
- Account Management: Key Account Management (Modern Trade & General Trade), Corporate Negotiations
- Leadership & Tech: Team Leadership & Coaching, SAP, Salesforce, Advanced Business Excel
Certification
- Certified Trainer – Coca-Cola University
- Executive Leadership Certification – Coca-Cola Engage Leadership
- Professional Development: Completed over 50 specialized courses in Sales Leadership, Advanced Negotiation, and Commercial Strategy.
PERSONAL DETAILS
Languages: Arabic (Native), English (Fluent).
Timeline
District Sales Manager
Al Ahlia Beverages (Coca-Cola)
11.2002 - 05.2026
Head of Sales & Distribution
MITCO
07.2001 - 05.2002
Sales Manager
Astra
03.1998 - 08.2000
Sales Representative
Sales Supervisor
B.Sc. - Economics
Yarmouk University