IBRAHIM NIAZI
Marketing Officer
Ras al Khaimah ,RK
Summary
Compassionate Marketing Officer with over 5 years of Marketing and Recruitment experience in the Higher Education industry. Offers excellent communication and judgment to effectively meet company's objectives and team needs. Proactive planner and problem solver. Resourceful employee with outstanding Student Recruitment knowledge to develop and maintain healthy customer pipeline. Consistently works to attract new business opportunities. Talent in administrative oversight, recruitment processes and customer service improvements. Aspiring professional who seeks practical experience build on passion, knowledge and experience
Overview
6
6
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Marketing Officer
RAK Medical and Health Sciences University UAE
RAK, UAE
01.2018 - Current
- Marketing Officer at RAK Medical & Health Sciences University (The college of Dental Sciences RAKCODS) since 2018
- Participations in Major international and national educational events
- CRM (entry to conversions )
- Leads Management
- Tracked marketing and sales performance and innovated strategies to gain desirable results.
- Developed marketing plans to support department strategies.
- Engaged key audiences via social media channels using content generation and channel management.
- Devised creative strategies for highlighting goods and promoting specific attributes.
- Created marketing collateral in alignment with brand guidelines.
- Targeted email marketing campaigns.
- Collected and analyzed data to provide direction to marketing managers for projects.
- Brainstormed ideas with team to maximize project potential.
- Participated in department meetings to discuss new ideas for upcoming projects.
- Executed marketing campaigns to promote brand visibility and drive engagement.
- Supported marketing manager in delivering successful campaign activity through drafting and fact-checking copy, sourcing imagery and producing video content.
- Oversaw email marketing campaigns, optimizing content and delivery for maximum impact.
- Researched competitors and demographics to compare and assess best marketing techniques.
- Attended marketing events and conferences to raise brand awareness.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Compiled industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.
- Managed marketing budgets for cost-effectiveness and maximum ROI.
- Follow ups via e-mails, calls and social media platforms
- Drive strategy, assisting development and execution of social media marketing strategies that are aligned with overall marketing strategy and continually working to improve performance and deepen customer relationship
- Effectively create and interpret campaign results distilling this knowledge into solutions that improve enterprise wide marketing campaign performance
- Team work in gaining Canadian quality accreditation for organization
- Digital Marketing: Google Platforms and Social Media marketing
- Attending Local & International Educational events
- Planning and execution of direct mail and email campaigns utilizing tool sets
- Profiling value of acquired customers by promotion type
- Profiling of customers acquired by promotions
- Profiling of customers responding to emails
- Documenting & presenting results of segmentation and analysis
- Improve processes to ensure above elements are carried out Provides career and academic counselling, planning, and advising to potential students; assists students in development of testing strategies, writing skills, and completion of applications through seminars and workshops; coordinates applications for financial assistance.
- Participates in development of student recruitment and retention plans, strategies, and written materials.
- Visits middle schools, high schools, and colleges, speaks to groups and individual students, and meets with school counsellors to promote outreach activities; coordinates community workshops and retreats; arranges visits from prospective students and parents.
- Serves as liaison to develop partnerships between university and local school systems throughout state.
- Creates database of prospective and current students and/or potential degree candidates in state.
- Creates and distributes resource materials for student recruitment and retention programs; develops mentorship programs; analyzes trends in recruitment and retention programs; develops strategies for program evaluation.
- Prepares reports and proposals, and responds to inquiries from students and minority agencies.
- Performs miscellaneous job-related duties as assigned. Efficiently.
- Planned events and activations to enhance brand presence and customer engagement.
- Liaised with designers and external agencies to define artwork and production specifications.
- Supported team by demonstrating respect and willingness to help.
- Improved efficiency and productivity by acquiring new skills.
- Leveraged strategic networking to create new business opportunities.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Handled high-volume telephone and email enquiries to minimize backlogs.
- Analyzed data and information to identify issues and create tailored solutions.
- Used Microsoft Word and other software tools to create documents and clear communications.
- Engaged with stakeholders to build relationships and brand awareness.
- Carried out day-to-day duties accurately and efficiently.
Education
Bachelor s in Business Management (BA Hons Business Studies) - Business Studies
01.2015 - 04.2018
Cambridge O and A 'levels - Business, Economics, Accounting, Commerce
01.2010 - 04.2014
Subjects: Business, Economics and related subjects
Skills
- Leads nurturing and conversions
- Direct Marketing
- Database Marketing
- Digital marketing
- Marketing strategy
- Google Ads
- Team building
- Leadership
- Communication skills
- Problem-solving
- Public Relations
- Brand strategy
- Mailchimp
- Search Engine Marketing (SEM)
- Marketing strategy development
- Media liaison
- Social media scheduling
- Facebook and Instagram Ads
- Client communication
- Candidate management
- End-to-end recruitment
- Team player
- Candidate attraction strategies
- Recruitment strategies
- Social media marketing
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Certification
- KHDA Google Certified Digital Marketing Expert
Personal Information
- Date of birth: 11/03/95
- Nationality: Pakistani
- Marital status: Single
Languages
English
Fluent
Urdu
Native
Hindi
Fluent
Arabic
Elementary
Affiliations
- Fitness, Hiking, Socialization, Photography , Fashion, Swimming, Travelling, Documentary Watching
Accomplishments
Numerous certificate of Appreciations and Attendance for various events in the Higher Education Sector
References
References available upon request.
Timeline
Marketing Officer - RAK Medical and Health Sciences University UAE
01.2018 - Current
Cardiff Metropolitan University (Malaysia Campus) - Bachelor s in Business Management (BA Hons Business Studies), Business Studies
01.2015 - 04.2018
The City School Capital Camus and LGS Islamabad - Cambridge O and A 'levels, Business, Economics, Accounting, Commerce
01.2010 - 04.2014
- KHDA Google Certified Digital Marketing Expert
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