Electric Vehicles & Future Tech
Ihsan Buyukdag
Product Management Leader | Digital & Business Transformation | B2B Engagement & GTM Strategy
Dubai
Summary
Experienced Product Management leader with over 12 years of success in launching and managing high-impact product portfolios across 60+ markets. Proven ability to lead digital and business transformation initiatives by delivering scalable, customer-centric solutions. Brings deep expertise in strategic pricing, B2B loyalty and engagement program design, and end-to-end lifecycle management. Skilled in defining go-to-market strategies, driving customer acquisition, and managing complex stakeholder and vendor ecosystems. Now eager to apply this experience to the FinTech space—supporting Mastercard’s mission to deliver data-driven, reward-based solutions that power inclusive, digital economies across the EEMEA region.
Overview
12
12
years of professional experience
1
1
Certification
2
2
Languages
Work History
Head of Product Management and Pricing
Mercedes-Benz Cars Middle East
Dubai
07.2021 - Current
- Led launch and go-to-market execution for high-profile Mercedes-Benz products by coordinating cross-functional teams across product, sales, marketing, and finance, ensuring successful market introduction and commercial impact.
- Defined and implemented end-to-end pricing, packaging, and positioning strategies for the entire Mercedes-Benz portfolio, achieving strong profitability and sustained market leadership.
- Developed localized value propositions for digital and connected services, significantly contributing to customer engagement and brand loyalty.
- Directed cross-market Battery Electric Vehicle (BEV) transformation strategy across 7 countries, establishing the long-term product and business roadmap through 2030 in alignment with global sustainability goals.
Head of Product Management and Pricing
Mercedes-Benz Cars Turkey
Istanbul
03.2018 - 07.2021
- Launched the “Mercedes me” connected services platform in the Turkish market, achieving a 96% user activation rate—driving digital engagement and enhancing customer lifetime value.
- Led Battery Electric Vehicle (BEV) market readiness initiative, developing and executing the go-to-market strategy while aligning commercial planning, regulatory compliance, and partner onboarding to ensure a successful launch of the new product ecosystem.
- Revamped the AMG product and customer value strategy, increasing revenue and boosting share in premium segments through tailored positioning and engagement initiatives.
- Directed launch and lifecycle management of strategic products by coordinating sales, marketing, and technical functions—ensuring timely market entry and sustained performance.
Regional Sales Manager
Mercedes-Benz Cars Turkey
Istanbul
01.2018 - 03.2018
- Initiated the transformation of the Regional Sales Manager role into a consultative position by implementing regular dealer visits, tailored coaching, and strategic action plans to drive growth in AMG, fleet, and used car sales across 8 dealerships.
Key Account Manager
Mercedes-Benz Cars Turkey
Istanbul
10.2015 - 01.2018
- Built and retained a portfolio of 50+ corporate accounts while forming 10+ strategic partnerships with rental and leasing companies, driving long-term B2B revenue growth.
- Developed tailored value propositions using a consultative, data-driven sales approach to secure high-value contracts and expand account share.
- Generated incremental demand through structured renewal campaigns, resulting in ~600 additional units via corporate tenders and ~3,000 units annually from fleet partners.
- Strengthened customer loyalty and satisfaction by delivering product training sessions and engagement initiatives—maximizing partner performance and reinforcing brand value.
Sr. Exec., Product Management & Pricing
Mercedes-Benz Cars Turkey
Istanbul
05.2013 - 10.2015
- Led the successful launch of six new vehicle models by managing the full product lifecycle, coordinating cross-functional activities, and leveraging market research, pricing, and ordering systems to drive market share and revenue growth.
Intern, Product Management & Pricing
Mercedes-Benz Cars Turkey
Istanbul
11.2012 - 05.2013
Education
MBA - Cryptocurrencies
Yildiz Technical University
Istanbul 08.2012 - 2013.06
Bachelor of Science - Mechanical Engineering - Automotive
Yildiz Technical University
Istanbul 2008.08 - 2012.06
Skills
Product Management
Go-to-Market Strategy
Loyalty Program Design
Customer Engagement
Digital Transformation
Stakeholder Management
Certification
Co-Active® Coaching
Interests
Behavioral Psychology & Coaching
Leadership Development
Global Cultures & Travel
Sports: Handball & Padel Tennis
Timeline
Head of Product Management and Pricing
Mercedes-Benz Cars Middle East
07.2021 - Current
Head of Product Management and Pricing
Mercedes-Benz Cars Turkey
03.2018 - 07.2021
Regional Sales Manager
Mercedes-Benz Cars Turkey
01.2018 - 03.2018
Key Account Manager
Mercedes-Benz Cars Turkey
10.2015 - 01.2018
Sr. Exec., Product Management & Pricing
Mercedes-Benz Cars Turkey
05.2013 - 10.2015
Intern, Product Management & Pricing
Mercedes-Benz Cars Turkey
11.2012 - 05.2013
MBA - Cryptocurrencies
Yildiz Technical University
08.2012 - 2013.06
Bachelor of Science - Mechanical Engineering - Automotive
Yildiz Technical University
2008.08 - 2012.06
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