Ijas Abdulla

Develop and execute go-to-market strategies for successful product launches. Conduct research to define the Total Addressable Market (TAM), creating a strong brand identity. Implement analytics tools and metrics for data-driven decision-making. Craft compelling product messaging to aid in customer acquisition and retention. Identify top marketing channels to maximize ROI and brand visibility. Oversee the production of various content types to engage the target audience. Lead high-performing Marketing, Sales, and Customer Success teams, fostering a collaborative culture. Open to discussions about Mr. Alfred's innovative property management software and potential collaborations."

I work with early-stage B2B SaaS companies with Product Market fit
- GTM Strategy
-Positioning and Branding(Customer-based research to help define and focus the Total Addressable Market)
-Analytics and Data Framework (Implement Analytics tools and set up metrics)
-Product Messaging
-Marketing Channels (Find & develop the top marketing channels)
-Produce & scale content (Websites, Landing Pages, ads, videos)
- Build Marketing Teams

As the Business Director for Aniview's video ad tech business in the APAC region, the role involves managing the business operations for our Video Player, ad server, and CMS. Key responsibilities include acquiring, onboarding, and managing direct publisher business in the region. The role has successfully generated 54 million in ad revenues for Aniview in the APAC region within a span of 12 months.

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