Ilia Sidorov
Dubai,UAE
Summary
Digital Marketing Leader with over 19 years of expertise in digital marketing, data analytics, strategy consulting, and team leadership, including 13 years at Google.
- Team Leadership Excellence: 7+ years of experience building, reorganizing, and managing high-performing teams to deliver exceptional results.
- Domain Expertise: Specialist in digital advertising and performance marketing, measurement and data analytics.
- Consulting for Growth: Partnered with major banks, retail, travel, tech, and telecom companies, driving transformative digital marketing strategies and double-digit revenue growth.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
Work history
SEARCH LEAD
GOOGLE
Dubai, UAE
02.2025 - Current
- Lead Search performance strategy across priority industries and markets, driving revenue growth through product activation, efficiency improvement and scaled adoption.
- Align cross-functional teams to translate complex product features into impactful performance marketing solutions.
- Own go-to-market execution for new Search products, driving improvement of ROI, conversion efficiency, and customer acquisition.
- Act as a strategic advisor to C-level clients and agency leaders, shaping multi-channel performance strategies that integrate advanced Search capabilities.
- Influence global product roadmaps with market insights and performance data.
- Enable sales and marketing teams with thought leadership, tools, and training, fostering a performance-driven culture and accelerating product adoption at scale.
DIGITAL MARKETING CONSULTING DIRECTOR
ALLFORMANCE
DUBAI, UAE
07.2024 - 02.2025
- Directed a cross-functional team of specialists and external partners to deliver measurable business outcomes.
- Developed and led global digital marketing strategies, integrating advanced analytics and programmatic advertising to enhance lead acquisition and ROI.
- Developed a holistic AI-driven Marketing Maturity framework that includes Data & Measurement, Advertising, Creative, Teams and Ways of Working guidelines and playbooks.
- Conducted and overlooked digital marketing audits and implementations that brought >40% ROI growth.
HEAD OF STRATEGIC PARTNERSHIPS
GOOGLE
DUBAI, UAE
05.2022 - 04.2024
- Led a team driving partnerships, user acquisition strategies and analytics for high-impact projects, working with the portfolio of tech and gaming customers of Google in Dubai, generating >$30M+ of annual revenue growth.
- Transformed Analytics team which led to unlocking multi-million
dollar revenue growth opportunities for clients. - Increased partner revenue by over 50%: Secured new partnerships, expanded existing ones, and implemented innovative partner services like pLTV, mobile labs, media measurement, gamers labs and gameplay audits.
- Successfully managed complex initiatives, including planning and launching global geo expansion campaigns for fintech and gaming clients of Google (unlocking >$25m of yearly revenue growth).
- Built strategies using internal BI - e.g. Display&Video 360 strategy
(for tech and gaming clients) with >$40m of addressable revenue
opportunity, developed and implemented partners ecosystem
growth strategy and Insights team vision.
HEAD OF DIGITAL MARKETING TRANSFORMATION&INSIGHTS
GOOGLE
MOSCOW, RUSSIA
07.2018 - 05.2022
- Managed a team of 10 consultants delivering measurable growth strategies for clients in retail, tech, and gaming sectors.
- Designed and executed digital marketing transformation initiatives, leveraging industry frameworks for impactful outcomes.
- Achieved >20% YoY revenue growth through Search Ads and Measurement strategies.
- Spearheaded digital transformation for major clients, achieving:+240% sales growth for Raiffeisen Bank.
+188% loan applications for Alfa Bank.
+423% deposit applications for Gazprombank.
PERFORMANCE MARKETING ACTIVATION LEAD
GOOGLE
MOSCOW, RUSSIA
07.2013 - 07.2018
- Launched new advertising products, including cross-platform tools and solutions for gaming clients.
- Built go-to-market strategies incorporating influencer outreach, PR, and social media campaigns.
- Represented Google at key events, showcasing expertise in gaming and performance marketing.
ACCOUNT MANAGER
GOOGLE
MOSCOW, RUSSIA
02.2011 - 07.2013
- Managed key clients of Google in Russia in retail, travel and digital services industries
- Achieved double digit revenue growth and high customer satisfaction.
HEAD OF ANALYTICS
ADVENTUM
MOSCOW, RUSSIA
01.2009 - 01.2011
- Managed measurement, analytics and data supported decision making for key clients of Adventum digital advertising agency.
- Managed key agency clients - Tinkoff Bank and Forex.com (in Russia)
ACCOUNT MANAGER
ICONTEXT
MOSCOW, RUSSIA
12.2005 - 01.2009
- Managed Search Engine Marketing campaigns for top customers of Media Agencies (Dentsu, Mindshare) in Russia, fully managing SEM activities of key clients including The First Group Dubai.
Education
Business and computer science - Master's Equivalent
National University - Higher School of Economics
Moscow 09.2002 - 06.2007
Skills
- Global Digital Strategy: Expert in designing and executing integrated campaigns for lead generation, customer retention, and global branding
- Campaign Management & Optimization: Skilled in SEO, SEM, email marketing, programmatic advertising, and performance optimization
- Data Analytics: Proficient in leveraging tools like Google Analytics and CRM systems to drive data-driven decision-making and optimize ROI
- Team Leadership: Experienced in managing and mentoring global, cross-functional teams to achieve strategic objectives
- Emerging Technologies: Experienced in implementing AI, machine learning, and automation to enhance marketing processes
Additional Information
Have a passion for driving team effectiveness, developed and conducted trainings on team management, x-functional leadership, OKRs, coaching.
Languages
English
Fluent
Russian
Native
Timeline
SEARCH LEAD
GOOGLE
02.2025 - Current
DIGITAL MARKETING CONSULTING DIRECTOR
ALLFORMANCE
07.2024 - 02.2025
HEAD OF STRATEGIC PARTNERSHIPS
GOOGLE
05.2022 - 04.2024
HEAD OF DIGITAL MARKETING TRANSFORMATION&INSIGHTS
GOOGLE
07.2018 - 05.2022
PERFORMANCE MARKETING ACTIVATION LEAD
GOOGLE
07.2013 - 07.2018
ACCOUNT MANAGER
GOOGLE
02.2011 - 07.2013
HEAD OF ANALYTICS
ADVENTUM
01.2009 - 01.2011
ACCOUNT MANAGER
ICONTEXT
12.2005 - 01.2009
Business and computer science - Master's Equivalent
National University - Higher School of Economics
09.2002 - 06.2007
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