Imad ARIFI
Casablanca
Summary
A Supply Chain and Logistics professional with a strong data analytics background. Experienced in improving demand planning processes for the AIM region through data-driven techniques in Dubai, achieved significant cost reductions for Michelin Logistics in Morocco, and led major projects such as the New Range Rover 2022 Start in Serial Production at Lear Corporation. Developed over 10 Power BI dashboards and obtained the Authorized Economic Operator Certification. Contributions have been recognized with multiple awards, including the MENA Top Performer Annual Award at Michelin in 2023 and the Kaizen Project of the Month Award at Lear Corporation.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Regional ERP Lifecycle Leader
Michelin Maroc
Casablanca
04.2025 - Current
- Create the connection between the region, the commercial agencies and the central ERP system teams and consultants for the region of Africa, India and Middle East.
- Lead regional war rooms during business or technical crises and actively engage in problem-solving.
- Ensure high-quality ERP related demands for the group-level ERP Core Team and align priorities globally.
- Prepare and lead regional demand reviews, disseminate new ERP features to enhance system capabilities.
- Provide expert coaching on Lean methodology and advanced problem-solving tools to empower teams and improve operational efficiency.
- Analyze recurring issues, implementing Standard Reaction Plans, and leading comprehensive progress action plans to mitigate risks and enhance performance.
- Conducting thorough audits of data quality, identifying process deviations, and leading corrective actions in collaboration with regional engineering teams.
Regional Forecast Mix Automation Leader
Michelin AIM FZCO
Dubai
02.2024 - 04.2025
- Lead the digital transformation of the forecast Mix process using Gen AI and data science for a scope of eighty-seven countries.
- Automated the Phase in and Phase Out process in Excel, reducing manual data manipulation by 70%.
- Optimized the forecasted SKUs dataset by 90%, decreasing the resources required for mix building by 60%.
- Automated the mix uploads to Oracle databases in three different systems utilizing ETL technologies, MySQL queries, and Power BI, effectively controlling and anticipating forecast system rejects for six business lines.
- Authored the Demand Planning Handbook, policies, and RACI matrix to cover and explain demand planning activities in different formats, including ten video recordings, fifteen templates, and twenty useful links.
- Collaborated with sales and marketing teams to turn historical data and market insights into key decisions during the monthly regional top management review for the eighteen months horizon.
Morocco Logistics Operations Manager
Michelin Maroc
Casablanca
09.2021 - 02.2024
- 3PL Tender project Manager: 30% reduction of the overall operations costs for Michelin in Morocco.
- Drive Operational Excellence: 18% of budget reduction in 2022 and 36% in 2023.
- Steered end-to-end Logistics operations including shipping, customs, warehouse management and transportation and customer service: 40% decrease in transportation, handling costs and CO2 emissions.
- Supervised and managed the import and customs operations, including import documents, freight forwarder coordination, HS code verification, inbound shipment schedules, and achieved AEO status in less than three years.
- Deployed ten steering dashboards. Covered Logistics operations planning, shipments monitoring, Logistics budget steering, portfolio management for three major customers, sales data administration, and provision management.
Customer Business Analyst and Production Planner
Lear Corporation TFZ
Tangier
10.2020 - 09.2021
- Coordinated the outbound shipment schedules of eighty-eight JLR harnesses product families from four production plants to their plant in Solihull, including preparing export documentation, coordinating with freight forwarders.
- Organized the production capacity plans for ten teams with a direct headcount of over 150 individuals and sixteen product families.
- Deployed tools to improve data processing and reporting efficiency awarded Kaizen of the Month in 2021.
- Managed the New Range Rover 2022 Start in Serial Production of eighty-eight product families.
Production Planning and Warehouse Management Executive
Schlemmer Maroc SARL
Tanger
04.2019 - 09.2020
- Developed a comprehensive inventory steering strategy that ensured optimal stock levels for 2000+ products; enhanced product availability, leading to a 25% decrease in inventory days on hand.
- Deployed data driven tools to enhance process efficiency involving Procurement, Maintenance, Engineering and Production leading to increasing the plant OEE KPI by 20%.
- Delivered daily follow-up and reporting, along with weekly synthesis of production plans and industrial performance, accurate tracking and analysis for a shop floor of fifteen production lines.
Education
Master of Business Administration (GOMBA) - undefined
Hult International Business School
12.2026
Master of Engineering in Industrial Engineering Logistics - undefined
Ibn Tofail University
07.2018
Diploma of Higher Education in Computer Science - undefined
Abdelmalik Essaadi University
06.2015
Skills
- Data Science
- Automotive Industry
- Supply Chain Management
- Logistics and Transportation Management
- Demand and Production Planning
- Supply Planning
- Warehouse and Inventory Management
- Transportation Management
- Import and Export Operations
- Customer Service
- Project Management
Certification
- Artificial Intelligence Certification (Ibn Tofail University)
- Data Analyst Certification (Udacity and the Ministry of Artificial Intelligence of the UAE)
- Morocco Future Leaders Alumnus (The US Embassy Rabat)
- Monitoring & Evaluation for Projects (The US Embassy Morocco)
- Project Management (JCI)
- Customs Operations Course (Acte International)
Languages
English (Fluent)
French (Fluent)
Arabic (Native)
Volunteer
- JCI Morocco Legal Counsel 2023
- Youth SDG Action Morocco Winners of Un SDG Action Mobilizer Award 2018
Awards And Recognitions
- MENA TOP PERFORMER of The Year Award, 11/01/23
- MENA Q2 TOP PERFORMER Award, 07/01/23
- MENA LEADERSHIP APPRECIATION CERTIFICATE, 11/01/22
- LEAR CORPORATION TANGIER FREE ZONE Best Kaizen Project of The Month, 02/01/21
- UN SDG ACTION Mobilizer Award, 2018
Hobbies And Interests
- Traveling
- Water sports
- Movies
Technologies
- Power BI
- DAX
- PowerQuery
- Python (Matplotlib, NumPy, Pandas, PySpark, Selenium, Beautiful Soup, TensorFlow)
- MySQL (DBeaver, SQL Developer)
- Microsoft Azure Data Factory
- Azure Data Lake
- Azure Databricks
- Excel
- Power Point
- MS Access
- VBA
- XML
- Power Automate
- SAP (FI CO MM SD)
- IFS ERP
- Odoo
- QAD ERP
- Microsoft Dynamics Business Central
- Salesforce
- P6
- JIRA
Timeline
Regional ERP Lifecycle Leader
Michelin Maroc
04.2025 - Current
Regional Forecast Mix Automation Leader
Michelin AIM FZCO
02.2024 - 04.2025
Morocco Logistics Operations Manager
Michelin Maroc
09.2021 - 02.2024
Customer Business Analyst and Production Planner
Lear Corporation TFZ
10.2020 - 09.2021
Production Planning and Warehouse Management Executive
Schlemmer Maroc SARL
04.2019 - 09.2020
Master of Business Administration (GOMBA) - undefined
Hult International Business School
Master of Engineering in Industrial Engineering Logistics - undefined
Ibn Tofail University
Diploma of Higher Education in Computer Science - undefined
Abdelmalik Essaadi University
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