Imad M. Itani
Dubai,UAE
Summary
Dynamic and results-driven professional with extensive expertise in sales and business development, focusing on revenue and profit growth. Demonstrates a strong ability in market expansion and strategic planning, coupled with exceptional skills in key account management and team building. Proven track record in distributor management, profit and loss management, and budgeting and forecasting. Adept at leveraging communication skills to enhance customer relationships and drive change management initiatives. Utilises data analytics and reporting to inform decision-making and improve performance. Committed to talent acquisition and management, fostering team leadership and development. Skilled in project management, contract negotiation, and stakeholder engagement, with a focus on cost control and problem-solving.
Overview
22
22
years of professional experience
Work history
Senior Regional Manager
Mabe -General Electric Appliances JV
Dubai , UAE
11.2018 - 05.2025
- Direct a team of 20 across Dubai, KSA, and Mexico .
- Introduced mabe brand in MEA region.
- Contribute to the preparation of accurate and insightful monthly, quarterly, and annual financial statements, reports, and analyses through effective collaboration with the finance team.
- Create annual sales budgets and monitor expenditures, collaborating with headquarters on trimester revisions to ensure alignment with financial goals.
- Spearhead the training and development of welterweight employees , fostering a culture of continuous learning and growth.
- Drove a significant increase in revenue profitability, achieving a 5% boost in 2021 and maintaining sales growth between 5% and 10% in subsequent years.
- Exceeded financial targets consistently, achieving a 15% budget surplus in 2021 and meeting budget goals in 2022.
- Achieved increase in profit (EBITA) from 5.6% to 16.3%, exceeding expectations and contributing to the company's financial success.
- Secured distribution partnerships across the Middle East and Africa by negotiating and finalizing agreements with distributors and retailers, ensuring adherence to company standards and procedures.
- Carried out day-to-day duties accurately and efficiently.
Regional Sales Manager
Philips BV – Gibson Innovations
Dubai, UAE
02.2013 - 06.2016
- Spearheaded the expansion of the Philips LE brand in Africa by identifying and onboarding new distributors in Liberia, Ivory Coast, Nigeria, and Cameroon.
- Setting Prices, Promotions , Product Displays with the Retailers across GCC and Africa region.
- Set up annual targets for Each Customer.
- Monitored sales performance and distributor sell-out.
- Enhanced product visibility by 35% across GCC and West African territories, encompassing a wider range of SKUs.
- Exceeded sales targets consistently, surpassing goals by 15% in 2014 and a further 20% in Q1-Q3 of 2015.
- Reduced inventory holding costs in Qatar, KSA, and Bahrain by an average of 35% through optimized stock management.
- Increased Philips LE market share in Carrefour Qatar by 25% (based on sell-out data) by implementing innovative sales strategies, including touch-and-feel displays and bundled product offerings.
- Successfully launched the 'YNTHT - You Need To Hear This' regional campaign across KSA and Qatar, driving a significant increase in sales for headphones, party machines, and Bluetooth speakers.
Senior Brand Manager
AL Manzil Electronics
01.2011 - 05.2013
- Formulated and implemented annual business plan for the Iraqi market, collaborating with the sales team to align with market demand.
- Managed OPSI with all the suppliers.
- Liaised with China head office to streamline production inspection processes while upholding brand quality requirements.
- Developed and implemented a standardized pricing strategy for a broad product portfolio encompassing major appliances (AC, cooking ranges, washing machines, refrigerators, freezers) and wellness products.
- Spearheaded the creation of style guides, brand guidelines, a clear brand vision, and a future-oriented value proposition.
- Generated over $22M in gross revenue for an OEM brand in Iraq by successfully sourcing home utilization products and managing a network of 35 global suppliers.
- Increased sales by 46.3% and profits by 9.3% in 2012 by expanding the product range from 80 SKUs to 193 SKUs (143.75% growth).
- Reduced stock aging by $3M within two years, improving inventory turnover and cash flow.
- Identified areas for service quality improvement through comprehensive inspections, analyzing growth, customer retention, and revenue accumulation trends.
Account Sales Manager
Bahrain Gas
Manama, Bahrain
10.2010 - 06.2011
Products and Projects Manager
Mannai Trading Cooperation
Doha, Qatar
01.2007 - 09.2010
Showroom Manager
Abed Tahan and Sons
Beirut, Lebanon
05.2003 - 12.2006
Education
Bachelor of Arts - Marketing
Lebanese American University
Beirut 09.2004
Salesforce Advisory Program - undefined
Strategic and Management Skills - undefined
Advanced Communication - undefined
Advanced leadership -
Harvard Business School Online
Online2034
Skills
- Sales & Business Development
- Revenue & Profit Growth
- Strategic Planning
- Team building
- Distributor and Retail Management
- Profit & Loss Management
- Budgeting & Forecasting
- Communication skills
- Customer Relationship
- Team Leadership & Development
- Contract Negotiation
- Problem-solving
Languages
English
Fluent
Arabic
Native
Spanish
Beginner
Timeline
Senior Regional Manager
Mabe -General Electric Appliances JV
11.2018 - 05.2025
Regional Sales Manager
Philips BV – Gibson Innovations
02.2013 - 06.2016
Senior Brand Manager
AL Manzil Electronics
01.2011 - 05.2013
Account Sales Manager
Bahrain Gas
10.2010 - 06.2011
Products and Projects Manager
Mannai Trading Cooperation
01.2007 - 09.2010
Showroom Manager
Abed Tahan and Sons
05.2003 - 12.2006
Salesforce Advisory Program - undefined
Strategic and Management Skills - undefined
Advanced Communication - undefined
Bachelor of Arts - Marketing
Lebanese American University
Advanced leadership -
Harvard Business School Online
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