Summary
Overview
Work history
Education
Skills
Timeline
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Imran Merchant

Imran Merchant

Dubai,UAE

Summary

A highly motivated and result oriented professional with a proven track record having 11 years of experience.

Extensive knowledge in understanding business requirements as well as crafting innovative and simple solutions. Commerce graduate from Mumbai/MBA graduate from Sikkim Manipal University and presently working as a Retail Sales Manager in Jumbo Electronics.

Overview

11
11
years of professional experience

Work history

Retail Sales Manager

Jumbo Group
Dubai, UAE
06.2024 - Current
  • Currently handling store with monthly sales averaging AED 18 million and yearly turnover AED 200 million.
  • Working closely with marketing and merchandising team for promotional/marketing activities department and brand specific.
  • Sculpted a high-performing sales culture through regular motivation sessions and reward schemes.
  • Part of team responsible for opening new store, department layout and selecting product range based on current trend and competition sell out.
  • Recorded 15% sales growth in Audio/Video and Large appliance category via changing/adding assortment brands and training staff.
  • Market research and analysis; Deducing critical information from GFK reports (Competition Data) for understanding key market facts, movements and advancements; Strategies to ensure constant market share growth for major departments.
  • Stock and inventory management; setting MBQ for fast selling products and devising plan to clear ageing inventory.
  • Benchmarking; strong weekly/monthly benchmarking with power retailer for fast moving brands/products, display matrix and staff knowledge.
  • Ensuring 100% discount claims approval from brands to prevent margin loss.
  • Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
  • Developed robust client relationships for improved business growth.
  • Boosted gross margin percentages by initiating cost-saving measures.

Retail Store Manager

Sharaf DG
Dubai
04.2018 - 04.2024
  • Company Overview: Store Profitability, brand management, and customer service
  • Managed multiple locations, generating 195M in annual sales and consistently exceeding sales growth by 8%.
  • Created strategic plans for different locations, leading to a 15% increase in customer retention and a 12% growth in revenue year on year.
  • Led negotiations with major brands for store wise contract renewal (brand box) with increase in brand sales.
  • Identified and added brands, products to various location resulted in increase in sales and customer experience.
  • Managing cross functional team of 164 staff from 5 departments in multiple locations.
  • Planning and developing merchandising strategies to maintain store ambience.
  • Forecasted supply and demand requirements to ensure stock availability.
  • Loss prevention aim to preserve a business's profits by reducing losses due to theft, fraud or operational errors.
  • Developed incentive programs that improved staff morale with positive effect on productivity.
  • Oversee and manage performance of 100+ sales person team.
  • Weekly staff review with low performers with plan to improve sales and personal productivity.
  • Given responsibility for opening and renovating multiple stores after demonstrating by abilities to management.
  • Implemented marketing strategy that capture additional 20% footfall in different store location.
  • Store Profitability, brand management, and customer service

Section In-charge

Jumbo Electronics
Dubai
02.2014 - 02.2018
  • Company Overview: Department head.
  • Monitoring and reviewing weekly and monthly department performance.
  • Conducting in-store training sessions for new products.
  • Weekly and Monthly review to senior management.
  • Keeping a Hawk-Eye on Stock Shrinkage.
  • Keeping a tab on Stock Merchandising and overall floor display of department.
  • Running projects to increase customer experience.
  • Handling day to day issues pertaining to department, cash counter and inventory.
  • Store opening closing process key handling and arranging necessary mall and police permits.
  • Department head.

Education

Bachelor of Commerce - Business Administration

Sikkim Manipal University

Skills

  • Category Management
  • Budgeting
  • Product Knowledge
  • Revenue forecasting
  • Sales forecasting
  • Project Management
  • Leadership
  • Customer Service
  • SAP
  • Microsoft Office

Timeline

Retail Sales Manager

Jumbo Group
06.2024 - Current

Retail Store Manager

Sharaf DG
04.2018 - 04.2024

Section In-charge

Jumbo Electronics
02.2014 - 02.2018

Bachelor of Commerce - Business Administration

Sikkim Manipal University

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Imran Merchant