Imthiaz Ahmed
Dubai
Summary
Results-oriented and highly motivated E-commerce Manager with over 10 years of experience driving category growth, operational excellence, and business performance across e-commerce and marketplace operations. Proven expertise in catalog management, marketplace management, digital marketing, business development, customer experience, and vendor operations.
Overview
12
12
years of professional experience
Work History
Retail Vendor Manager
Amazon UAE
09.2024 - Current
- Led account management for strategic vendors across the MENA marketplace, driving +177% YoY revenue growth and serving as a trusted advisor to senior brand stakeholders.
- Delivered data-driven business advice through deep financial analysis and performance audits, identifying growth opportunities that improved contribution margin by 1200 bps.
- Defined and tracked joint business plans and KPIs (revenue, selection, availability, traffic, conversion), consistently exceeding performance targets.
- Increased traffic and conversion through execution of marketing, merchandising, and deal strategies, achieving +30% traffic growth and +180 bps conversion rate uplift.
- Planned and executed high-impact promotional events (Prime Day, Brand Weeks, Deal Events), delivering +40% event sales uplift versus baseline.
- Expanded product selection by managing 20+ new product launches, improving discoverability and increasing selection availability by 72% across core categories.
- Drove operational excellence initiatives, reducing vendor defects by 30% and improving in-stock rates.
Manager - Ecommerce and Digital Marketing
Sheela Foam Ltd (Sleepwell)
Dubai
01.2023 - Current
- Increased ROAS from 0 to 5.2 within 6 months; scaled revenue from AED 25K to AED 150K (ASP: AED 1,800).
- Managed marketplace operations: product listings, keyword optimization, ad campaigns, and performance tracking to improve ROAS.
- Executed and optimized paid campaigns across Google Ads (Search, Display, PMAX, Shopping) and Meta Ads.
- Led a team of 7 across SEO, SMM, performance marketing, and analytics; managed creatives, influencer partnerships, and content strategy.
- Reduced ad spend by 40% through campaign optimization and improved efficiency.
- Collaborated with stakeholders and marketplace account managers to identify growth opportunities and align strategies for increased market presence.
- Conducted competitor analysis and market research to enhance product strategy across marketplaces (Amazon, Noon, Carrefour, Lulu, Sharaf DG, Trendyol, DP World, Dubai Store) and WooCommerce website, aligning offerings with market trends.
- Integrated warehouse systems via API across marketplaces, improving operational efficiency.
- Optimized pricing, product data, and assortment based on competitor and consumer insights.
- Implemented inventory liquidation strategies, reducing return rates by 38%.
- Conducted weekly SEO reviews and implemented website optimizations.
- Managed annual budgeting, vendor onboarding, commission negotiations, and UAE-focused product launches, ensuring alignment with overall business objectives.
Program Manager, Content Acquisition / Program Lead, Content Acquisition
Walmart
Chennai
06.2020 - 01.2023
- Managed large-scale catalog operations, validating 2.5M products and uploading 1.84M items, enhancing overall catalog accuracy.
- Drove catalog completeness by validating uploads that contributed to 40% of total category validations, enabling 1.7M items to go live and increasing product availability.
- Led “False OOS” program: resolved 13.3K items, contributing to $13.2M GMV and 1.18M units in FY23.
- Improved item-level quality by 16.34% through targeted error analysis and automation of quality checks, positively impacting customer satisfaction.
- Increased First Pass Yield (Books PTG) by 11.5% and reduced manual effort by ~95% via process automation.
- Reduced Average Handling Time (AHT) by 20% by developing workflow tools for image URL and HTML tag automation.
- Managed MARA (analytics program) to enhance product discoverability; improved 172K items from 80.6% to 86.5%.
- Improved team utilization by 10% through performance tracking, feedback loops, and best practice sharing.
- Contributed to continuous improvement initiatives (COE) by identifying issues, performing RCA, and implementing corrective actions.
- Led a team of 20 to drive category growth (Media) by improving catalog quality and customer experience.
Associate Account Manager (Amazon Vendor Services) / Lead - Amazon vendor Services / Senior Catalog Associate / Catalog Associate
Amazon
Chennai
12.2013 - 06.2020
- Owned Vendor Management and Catalogue Quality; maintained high data accuracy standards across multiple marketplaces.
- Managed end-to-end catalogue operations across US, CA, and EU marketplaces (Hardlines, Apparel, Footwear, Media), driving catalog quality and vendor performance.
- Resolved critical AVS escalation related to variation pricing issues, preventing significant OPS losses and safeguarding £19M annual revenue product; standardised solution through SOPs and team training.
- Led WBRs/MBRs with vendors; analyzed business metrics and executed data-driven action plans to improve performance.
- Improved Amazon Insights operations by reducing survey processing time by ~21% (28 hrs → 22 hrs) through process optimization.
- Collaborated with TPMs and developers to build internal tools and automation macros, reducing manual effort, improving SLA adherence, and saving ~65 hrs/week (1.7 HC).
- Built automation to identify duplicate listings and variation issues, prioritising high-value products and improving catalogue efficiency.
- Created SOPs and centralised knowledge repository for edge cases, enhancing quality score (89% → 97%) and First-Time Resolution (87% → 95%).
- Led catalogue cleanup for Converse, normalising ~38K products (29K 3P, 8.5K retail), reducing duplicates and enhancing catalog structure.
Education
Bachelor of Engineering - Electrical and Electronics Engineering
Anna University
Chennai, India05.2012
Skills
- Vendor management
- E-commerce management
- Category management
- Competitor performance analysis
- Data Analysis
- Process optimisation
- Business development
- Stakeholder collaboration
Websites, Portfolios and Profiles
linkedin.com/in/imthiazahmed77/
Languages
English
Advanced
C1
Urdu
Advanced
C1
Hindi
Advanced
C1
Arabic
Beginner
A1
Timeline
Retail Vendor Manager
Amazon UAE
09.2024 - Current
Manager - Ecommerce and Digital Marketing
Sheela Foam Ltd (Sleepwell)
01.2023 - Current
Program Manager, Content Acquisition / Program Lead, Content Acquisition
Walmart
06.2020 - 01.2023
Associate Account Manager (Amazon Vendor Services) / Lead - Amazon vendor Services / Senior Catalog Associate / Catalog Associate
Amazon
12.2013 - 06.2020
Bachelor of Engineering - Electrical and Electronics Engineering
Anna University