Imtiaz Ibrahim

To accelerate digital transformation for E-Commerce businesses by providing sustainable value chain through our integrated technology, marketing and supply chain expertise. We help brands discover and cater to their global consumers.

• Creating and implementing the organization’s vision and mission
• Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives
• Lead and motivate subordinates to advance employee engagement, develop a high performing managerial team

• Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission
• Make high-quality investing decisions to advance the business and increase profits

• Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics
• Review financial and non-financial reports to devise solutions or improvements

• Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders
• Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth

• Maintain a deep knowledge of the markets and industry of the company

Brands: Goldwell, Kevin Murphy, Nashi, Kemon, Mavala, Orly

• Devise and implement business strategy to drive revenue, lower operating costs while maintaining quality products and services, with focus on exceptional customer experience

• Provide strategic advice and report results and findings to the Group President

• Prepare annual budget plan and monitor progress against these plans to ensure that the organization’s objectives are achieved in the most cost-effective and efficient manner

• Identify and build new business opportunities and channels while maintaining awareness of the competitive market landscape

• Manage and maintain key relationships with Business Partners and relevant authorities

• Assess risks to the Company and ensure they are minimized

• Responsible for the Company’s financial performance

• Ensure Business excellence with high focus on Employee performance

• Encourage and foster a collaborative and competitive work culture

Key Achievements:

• Successfully headed and launched B2B & B2C E-Commerce platform, including new digital structure to support all E-Commerce activities

• Re-positioned Company’s Mission, Vision and Values to adapt to the evolving Business and Digital needs

• Successfully launched new business channels

• Streamlined Organization’s structure and processes to reduce cost by 31% to cope up with Covid-19 situation

• Devised new digital marketing strategies for the Company by outsourcing all social media and E-commerce operations, thereby reducing the cost by 40%

• Initiated quarterly workshops for the Sales & Marketing Department to improve collaboration with Brand Principals

• Re-negotiated with existing 3PL partner to reduce the operation cost by 10%

• Initiated new S&OP process to aid synchronization between all stakeholders and improve stock health

Brands: Vichy, La-roche posay, Skinceuticals

• Develop Business Units' brand portfolio, turnover and profitability in the medical and pharmaceutical channel

• Implement the international brands' strategies

• Accountable for P&L: define, optimize and monitor budget objectives (Profitability, Stocks, Inventory, Structure)

• Define, implement and monitor marketing activities (launches, renovations, re-positioning of products, competitor analysis, field activities)

• Define, implement and monitor distribution strategy; build strong relationships with the trade

• Build the Group’s internal and external image and reputation in the business unit through strong relationships with local distributors, government agencies and key influencers

• Lead and develop team, ensuring knowledge transfer and improve collaboration

Key Achievements:

• Implemented new structure with clear job guidelines, thereby reducing the overall cost by 15%

• Saved 4% of customer investment through effective contract negotiation & securing counterparts

• Designed & implemented new commission structure to motivate team, thereby increasing the sales by 17% vs same period last year

• Implemented commercial excellence program to up-skill the team. Qualitative performance increased by 20%

Brands: L'Oreal, Garnier & Maybelline

• Define the annual strategic plan for the business and prepare the yearly budgets

• Maximize sales & profitability for L'Oreal Consumer Products Division

• Lead and develop an in-house sales force

• Build and maintain relationships with key clients to improve visibility and achievement of sales targets

• Review and forecast stock level and implement action plan accordingly to optimize stock control

• Develop annual marketing activity plan and ensure timely implementation within the allocated budget

• Negotiate commercial conditions, locations and brand support with key clients

Key Achievements:

• Increased market share by 4.5% in LULU from Year 2013 - 2015

• Grew the department by 17% CAGR from Year 2013 - 2015

• Introduced effective route plan & assortment to increase self service business by 11% YOY

Brands: Energizer, Schick, Banana Boat, Hawaiian Tropic

• Develop and enhance the Energizer Household and Personal Care products business and increase market share

• Lead the in-house Sales Team of Distributor (Thani Murshid UNILEVER)

• Analyze and recommend insights based on competitor’s information such as POS, pricing, new launching, packing, etc. to gain competitive advantage

• Responsible for Sales forecasting and stock management

• Devise innovative display strategies along with merchandising and consumer promotions

Key Achievements:

• Increased market share by 1.7% in Carrefour in 2012

• 12% growth YOY for Household and 19% growth YOY for personal care

• Introduced effective route plan & assortment to increase self service business by 18% YOY

Brands: Sadia, Lactalis, Emborg, Pinar & Halwani

• Manage the business development for Carrefour, Lulu and Spinneys. Negotiate annual agreement, counterparts & profitability for the company

• Strategic planning with regards to new product listing, implement promotions and develop client relationship

• Analyze and implement route plans according to the client needs

• Act as a liaison between marketing, logistics, finance and other departments to ensure the brands receive maximum exposure in all areas

Key Achievements:

• Increased market share by 1.5% in Carrefour & 1.8% in Lulu in 2010

• Achieved 14% growth for total business in 2010

• Awarded in recognition for Excellence & Hard work in May 2010

• Lead and direct team to achieve sales & customer satisfaction

• Responsible for the business development of assigned territory

• Identify and detect market trends; design route plans based on customer data and sales performance

Key Achievements:

• Achieved a growth of 25% of CSD volume & 10% of Aquafina volume in the territory

• Successfully revised territory Plano gram to optimize presence in the market and thereby achieved 75% share of shelf

• Awarded “Employee of the month” for Dec 2004, Aug 2005 & Sep 2000

• Responsible for negotiating contracts & business development

• Support sales team to secure counterparts in the outlet

• Client servicing