Insha Shakil
Dubai,UAE
Summary
Results-driven retail leader with over 7 years of progressive experience across multiple regions in the UAE, including flagship stores, new store openings, and high-tourist locations. Currently a Store Manager in Dubai, leading multicultural teams and delivering strong commercial and operational performance. Recognized for developing talent, improving store profitability, and driving consistent customer experience across diverse markets. Prepared to take on an Area Manager role, leveraging strong people leadership, KPI management, and regional experience.
- Multi-region retail leadership (Dubai, Abu Dhabi, Sharjah)
- Flagship store & new store opening experience
- Strong people management and succession planning
- Sales growth, KPI tracking, and performance optimization
- Customer experience excellence in tourist-driven locations
- Recruitment, training, and team development
- Operational compliance and brand standards execution
- Stakeholder communication and reporting
- Culturally adaptable leader with international exposure
Overview
8
8
years of professional experience
Work history
Store manager
Kiko Milano
Dubai
02.2024 - Current
- Achieved 4.6% year-on-year sales growth, with Average Transaction Value (ATV) increasing by 4.3%
- Improved Conversion Rate (CR) by 1.8 percentage points (a 7.8% relative increase)
- Managed consistent footfall while driving sales and operational excellence through focused team coaching, performance follow-ups, and process improvements
- Recruit, train, and develop a multicultural team to achieve commercial and service KPIs
- Prepare and analyze reports on sales trends, stock levels, and employee productivity for management
- Handle escalated customer issues professionally, ensuring high brand loyalty and satisfaction
Assistant manager- Flagship Store
Kiko Milano Mall of the Emirates
Dubai
04.2023 - 01.2024
- Co-led and supervised a team of 20 employees, driving effective scheduling, performance management, and service standards
- Increased Conversion Rate (CR) from 24% to 31% through team development, consistent follow-ups, and personalized target setting
- Supported recruitment, onboarding, and ongoing employee development
- Ensured consistent execution of visual merchandising, promotional campaigns, and operational audits
- Acted as a key support during senior leadership visits and brand evaluations
Assistant Store Manager
Kiko Milano
Abu Dhabi, Sharjah, UAE
09.2021 - 03.2023
- Supported store leadership across multiple emirates, demonstrating flexibility and regional mobility
- Assisted with recruitment, onboarding, and continuous staff development
- Delegated daily operational tasks to ensure service efficiency and target achievement
- Monitored sales transactions and prepared reports to support business decisions
- Addressed staff concerns professionally to maintain positive employee relations
Beauty Advisor
MUA, KIKO MILANO
DUBAI/Abu Dhabi, UAE
05.2019 - 08.2021
- Delivered personalized customer experiences and product consultations
- Developed strong relationships with regular clients, encouraging repeat business.
- Supported sales targets through strong product knowledge and customer engagement
- Maintained visual merchandising and brand presentation standards
MUA
NYX Professional Makeup
08.2018 - 01.2019
- Provided services and product recommendations to customers, achieving high levels of satisfaction and repeat business.
- Supported the execution of in-store events and promotional campaigns, driving brand visibility and sales.
BUSINESS DEVELOPMENT EXECUTIVE
NIC Gulf
DUBAI, UAE
04.2018 - 06.2018
- Built and maintained strong client and vendor relationships
- Generated and closed new business opportunities through targeted prospecting
- Managed contract negotiations and client expectations to drive revenue growth
Education
High School Certificate -
St. Mary's Convent College
IndiaBachelor of Business Administration - Business Administration
Amity University
Dubai 01/2024 -
Excel Skills for Business Essentials -
Macquarie University
Sydney, AustraliaDiploma - Google Digital Marketing & E-commerce
Google
Diploma - Fashion and Beauty Makeup
London College of Makeup
DubaiSkills
- Skilled oral communicator with excellent presentation skills
- Sensitive listener in social situations
- Power BI software
- Microsoft Office proficient
- Time-management skills
- Flexible and open to change
- Able to carry out administrative tasks
- Competitor analysis
- Recruitment and training
- Excellent budgetary techniques
- Employee relations, training and development
- Sales oversight
- Customer service
- Team building and leadership
- Performance evaluations
Languages
English
Fluent
Arabic
Intermediate
Core Competencies
- Area & Store Operations
- Sales Performance & KPI Management
- Staff Management & Employee Relations
- Recruitment, Training & Development
- Budget Awareness & Cost Control
- Customer Experience Management
- Team Leadership & Coaching
- Performance Evaluation & Reporting
Timeline
Store manager
Kiko Milano
02.2024 - Current
Assistant manager- Flagship Store
Kiko Milano Mall of the Emirates
04.2023 - 01.2024
Assistant Store Manager
Kiko Milano
09.2021 - 03.2023
Beauty Advisor
MUA, KIKO MILANO
05.2019 - 08.2021
MUA
NYX Professional Makeup
08.2018 - 01.2019
BUSINESS DEVELOPMENT EXECUTIVE
NIC Gulf
04.2018 - 06.2018
High School Certificate -
St. Mary's Convent College
Bachelor of Business Administration - Business Administration
Amity University
01/2024 -
Excel Skills for Business Essentials -
Macquarie University
Diploma - Google Digital Marketing & E-commerce
Google
Diploma - Fashion and Beauty Makeup
London College of Makeup