Summary
Overview
Work History
Education
Timeline
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Isaac Kaizra

Private Label Category Manager
Dubai

Summary

Category Manager with over a decade of retail and FMCG experience across the UK, UAE, Oman, and KSA. Proven track record in private label strategy, supplier negotiations, and category development across Ambient, Dairy, Fresh Produce and Non-Food. Strong background in launching and scaling PL ranges, managing multi-million-dollar P&Ls, and leading cross-functional teams. Experienced in both permanent and consultancy roles, with a commercial focus on driving profitability, supplier partnerships, and high-velocity private label execution in Q-Commerce and rapid delivery environments.

Overview

2026
2026
years of professional experience

Work History

Private Label Category Manager

Careem
08.2024 - Current
  • Developed and launched the private label brand “Green & Co”, leading brand concept, tiering strategy, supplier sourcing, and product testing.
  • Delivered strong commercial impact: Private Label now represents 2.3% of total business sales within months of launch.
  • Drove category penetration through PL dominance: eggs (60% of category sales) and water (30% of category sales) under the Green & Co brand.
  • Sourced products both locally and internationally, balancing cost, availability, and quality to secure supply.
  • Launched 85 SKUs across Ambient, Beverages, Chilled, Dairy, Eggs, Fresh and Non-Food with 100+ new SKUs in the pipeline.
  • Implemented an Everyday Low Pricing (EDLP) strategy in water, reinforcing value perception and shopper trust, with expansion planned across all staple categories.
  • Oversaw product registrations across multiple categories and became well-versed with local municipality compliance and labelling requirements for both locally manufactured and imported goods.
  • Implemented data-driven assortment and replenishment strategies for Q-Commerce staples, ensuring consistent availability, maximising repeat purchases, and reducing stockouts.

Fresh Produce Category Manager

VIVA
09.2020 - 08.2024
  • Managed Fresh Produce Category P&L worth $70 million annually, delivering consistent growth through pricing strategy, sourcing, and promotional planning.
  • Built a year-round berry and avocado supplier network, sourcing internationally to ensure quality, availability, and cost efficiency, categories grew to turnover $8.2 million annually.
  • Contributed to the rollout of the fresh orange juice range which grew to a turnover of $130,000 per week during my tenure.
  • Launched and scaled Fresh Produce private label (terra viva) to the point of 50% of total category SKU`s.
  • Built partnerships with international and regional suppliers to secure quality, seasonally fixed pricing, and long-term contracts.
  • Oversaw forecasting, demand planning, and inventory management to ensure freshness and availability while minimising spoilage.
  • Implemented supplier performance scorecards to enhance quality, reduce shrinkage, and improve supply chain efficiency.

Team Supervisor (Part-Time Retail Operations)

Aldi
2015 - 2020
  • Supervised and supported daily store operations, including stock replenishment, merchandising, and maintaining presentation standards.
  • Collaborated with team members to maintain efficient workflows, improve customer experience, and meet daily operational targets.
  • Gained first-hand understanding of retail operations and shopper behaviour, laying the foundation for later category management roles.

Education

Bachelor of Arts - History

Durham University
Durham, UK
04.2001 -

Timeline

Private Label Category Manager

Careem
08.2024 - Current

Fresh Produce Category Manager

VIVA
09.2020 - 08.2024

Bachelor of Arts - History

Durham University
04.2001 -

Team Supervisor (Part-Time Retail Operations)

Aldi
2015 - 2020

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Isaac KaizraPrivate Label Category Manager