Issam Klink

• Overlooking the media investments of Majid Al Futtaim Group's diverse businesses in the region, including malls, entertainment, real estate, & rewards
• Closely managing the holding and governance of Majid Al Futtaim's media and MarTech agenda, including business & marketing measurement acceleration, tech Joint Business Partnerships, and global media tools adoption, among other initiatives

• Overlooked a team of media planners & specialists managing large global & regional FMCG established & challenger brands under Danone, General Mills, & Goody Co
• Established and led the Danone AMEA regional agency hub, overseeing the governance of strategies, planning, and reporting improvements with a digital focus.
• Developed data-driven thinking from channel planning to creative recommendation and optimisation, leveraging strong work processes and efficiencies.
• Was at the forefront of accelerating brands' performance through Digital Maturity roadmaps, providing solid recommendations across paid media and MarTech agency services.
• Implemented a roadmap and successfully improved Goody Co.'s Google BCG (Boston Consulting Group) maturity benchmark from 0.7/4 (Nascency) to 1.4/4 (Emerging).
• Worked closely with data analytics tools to optimise results and enhance consumer insights for soft goal conversion.
• Highly engaged in e-commerce marketplaces, including Amazon brand stores' optimisation & paid media activations, including but not limited to the DSP & Sponsored Ads.
• Consistently scored 8/10 or higher in client surveys for unconventional digital thinking and excellent client service.

Joined VML in the region to help accelerate digital discipline adoption

• Developed & advised on sound digital strategies focusing on social content integration for Betty Crocker, Nature Valley, Bausch + Lomb, Mall of the Emirates, Mohammed Bin Rashid Innovation Fund, Emirates Development Bank, Chevron, & Colgate-Palmolive.
• Acted as the central resource for digital knowledge sharing and conducted internal training for the creative & client servicing teams on the various digital & Social channels.

• Started as a digital planning manager under the OMD Lower Gulf unit and moved up to a digital strategy director role at OMD UAE for a diversified portfolio of clients.
• Managed global & local brands across various sectors, from Automotive, Banking, Telecom, Fashion & Accessories, Food & Beverage, Property Development, Hotels, Toys & Entertainment, & e-commerce. Clients include Nissan Middle East, Zain Telecom, Hilton Hotels & Resorts, Pladis Group, Hasbro, Barilla, HP, Arabian Automobiles, Disney, Noor Bank, Azadea Group, & Dubai Properties.
• Lastly, I overlooked a P&L of around $10M across 8 client groups with a core team of 4 colleagues.
• Developed sound brand data-led strategies in recommending relevant mixes of paid media channels, content integrations, & various MarTech solutions in line with clients' objectives.
• Worked closely with cross-functional teams, including planning, trading, ad trafficking & operations, analytics, & biddable channels teams on planning processes & thinking, campaigns' reporting & performance analysis, solid presentation making, & clients' relationship building.
• Was a strong advocate of knowledge sharing and self-initiated digital media guides, handbooks, and agency-wide clients' digital maturity agenda.

• Started as a junior digital buying executive under the strategic OMD Digital unit, working with regional & global digital media vendors, maintaining relationships and coordinating internally with planners for thebest client value.
• Moved to a group-level buying manager role, leading the relationship with digital vendors for opportunities for all Omnicom planning teams including:
  - Negotiating yearly deals & discounted flat rates for the entire agency.
  - Negotiating ad-hoc proposals with packages and benefits based on clients' commitments involving conventional ad formats and content, among other values.

Assisted in external auditing and worked to accomplish basic on-the-job assignments as part of the AUB business internship course.