• Increasing management’s effectiveness by recruiting, selecting, orienting, training, coaching and counseling.
• Managing Marketing from planning, execution and B&L.
• Communicating values, strategies, and objective.
• Assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.
• Developing strategic plan by studying financial opportunities; presenting assumptions; recommending objectives.
• Accomplishing subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.