Jacson Kehl
Dubai
Summary
A results-driven Product Manager and Strategy Analyst with over 10 years of experience in the financial sector, specializing in credit products, strategic planning, and behavioral economics. Proven track record in leading cross-functional teams to successfully design, develop, and optimize financial products, from ideation to market launch. Expertise in identifying market opportunities through data-driven insights, while aligning product strategies with business goals to drive customer satisfaction and organizational growth. Enthusiastic about leveraging behavioral science principles and technology to create innovative financial solutions that meet evolving customer needs. Highly adaptable with strong focus on collaborative teamwork and delivering results.
Overview
12
12
years of professional experience
Work History
Segment Strategy Analyst (Personal Banking)
Sicredi
01.2025 - Current
- Leading the strategy for personal banking segments to optimize customer engagement and product offerings
- Analyzing customer data to identify opportunities for growth and retention
Product Manager
Sicredi
04.2023 - 01.2025
- Managed the development and optimization of financial products, focusing on customer needs and market trends
- Collaborated with cross-functional teams to ensure successful product launches
- Conducted detailed market research to drive product enhancements and innovation
Commercial Credit Product Analyst
Sicredi
09.2021 - 03.2023
- Developed and optimized commercial credit products
- Worked closely with business and technology teams to ensure products met customer needs
- Provided insights and recommendations based on data analysis to improve credit offerings
Targeted Credit Product Owner
Sicredi
12.2018 - 08.2021
- Led the development of credit products designed for specific target groups, including designing user-centric solutions
- Oversaw the product lifecycle from ideation to delivery
Process and Product Analyst
Sicredi
02.2016 - 12.2018
- Supported product teams in refining processes and implementing product enhancements
- Worked on projects aimed at improving operational efficiency
Intern
BRDE
07.2013 - 12.2014
- Assisted in financial analysis and reporting for various projects
- Gained hands-on experience in financial modeling and data analysis
Education
Master of Business Administration (MBA) - Behavioral Economics
ESPM - Escola Superior De Propaganda E Marketing
Porto Alegre, Brazil01.2019
Bachelor’s Degree - Economics
Federal University of Rio Grande Do Sul
Porto Alegre, Brazil01.2016
Skills
- Product Management
- Strategic Planning & Analysis
- Behavioral Economics
- Market Research & Customer Insights
- Data Analysis & Financial Modeling
- Cross-functional Collaboration
- Risk Management
- Banking & Financial Markets Expertise
- Technology Integration
- Analytical mindset
Languages
Portuguese
English
Timeline
Segment Strategy Analyst (Personal Banking)
Sicredi
01.2025 - Current
Product Manager
Sicredi
04.2023 - 01.2025
Commercial Credit Product Analyst
Sicredi
09.2021 - 03.2023
Targeted Credit Product Owner
Sicredi
12.2018 - 08.2021
Process and Product Analyst
Sicredi
02.2016 - 12.2018
Intern
BRDE
07.2013 - 12.2014
Master of Business Administration (MBA) - Behavioral Economics
ESPM - Escola Superior De Propaganda E Marketing
Bachelor’s Degree - Economics
Federal University of Rio Grande Do Sul
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