Jad Naja

AMA Media Science Role:

• Optimized media spend in 15 AMA markets, achieving savings and volume uplift.
• Launched real-time analytics tools, enabling instant ROI-boosting optimizations.
• Advised on annual media plans, aligning resource allocation with business goals.
• Created a KOL framework, aligning influencer strategies with business metrics.

IMEA Hair Care Design Role:

• Identified consumer needs through data and consumer immersions, informing product innovation (formula, packaging, communication).
• Developed consumer profiles for targeted marketing and product design.
• Integrated consumer insights into product development, boosting market share and sales.

• Led marketing plans and media strategies, boosting penetration, brand equity, and overall performance.
• Managed digital and TV campaigns, from app-based initiatives to TV buys, securing partnerships and hitting KPIs.
• Developed and optimized budgets and channels, deploying digital products to maximize ROI and meet KPIs.

• Led client servicing and media optimization for P&G's Oral and Hair Care, achieving real-time performance goals.
• Managed TV budgets and generated savings, reallocating funds efficiently across multiple channels.
• Produced performance reports and designed social media strategies tailored to brand and audience metrics.

• Executed digital campaigns targeting diverse KPIs such as Awareness, Sales, and Leads.
• Launched full 360 campaigns, integrating OOH and radio elements.
• Coordinated digital activity tracking with internal and external stakeholders, aligning on weekly optimization for maximum efficiency.

• Assisted and took on loan officer's daily tasks.
  
• Data Entry for new clients.
  

• Creating and editing creative briefs.
  
• Project Management for small and medium regional campaigns.
  
• Social Listening across multiple channels.