Summary
Overview
Work history
Education
Skills
Websites
Custom
Languages
Timeline
Jade Pearson

Jade Pearson

Dubai,United Arab Emirates

Summary

Demonstrated success in the conversion and development of sales and new business partnership within senior management positions.

Talent in translating terminology into solutions-speak, connecting subject-matter experts with prospective clients

Strong analytical approach to business process optimization and decision-making with a sales and marketing approach.

Strong account management and partner relations

Results-driven, ambitious, and competitive business leader focused on transformative leadership and continuous improvement to drive growth and maximize profits.

Tenacious executive ready to take on challenging roles, meet goals and surpass expectations.

Committed manager with exceptional leadership, organizational skills, and communication abilities leads high-performing cross-functional teams.

Leads projects, company operations, and business growth. A resourceful employee with outstanding knowledge to develop and maintain a healthy customer pipeline.

Consistently works to attract new business opportunities.

Talent in administrative oversight, recruitment processes, and customer service improvements.

Overview

19
19
years of professional experience
3
3
years of post-secondary education

Work history

Director of Transnational Education (TNE)

St. George's University
Dubai
01.2022 - Current
  • As Director of Transnational Education, I lead and direct all aspects of the institution's international programs
  • I oversee programs, activities, faculty affairs, and academic support services
  • The role requires development and implementation of strategies to attract and retain students and faculty
  • Daily, I oversee the operations of satellite campuses, research, and development of new regions for business growth and expansion as well as monitoring the international admissions process, and visa and business license compliance within each market
  • Additionally, I ensure that the curriculum remains current and follows accreditation standards in both US, UK, and other regional markets
  • My role also oversees the departmental budget and management of expenditures throughout the year
  • My role requires that I report to the board during quarterly meetings to update and assist the board to reach decisions regarding new growth initiatives whilst always maintaining academic and medical compliance as outlines by accreditation and visa bodies
  • Key responsibilities and duties included leading and motivating staff to improve customer service and the development of new programs
  • Designing and implementing strategic plans to ensure growth and expansion
  • Cultivating lasting relationships with new and current business partners
  • Identified and resolved operational issues impacting productivity, performance or profitability.
  • Established strong rapport with stakeholders to enhance business credibility.
  • Initiated and oversaw innovative marketing campaigns, enhancing brand visibility.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
  • Designed business strategies to obtain short and long-term goals for company.
  • Evaluated market trends and competitor activities, informing strategic decision-making.
  • Implemented process improvements, streamlining operations for increased productivity.
  • Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
  • Monitored operations to assess and highlight results.
  • Maintained organisational compliance with applicable legislation and regulations.
  • Championed customer-centric approach, enhancing overall service delivery and satisfaction.
  • Formulated business plans to increase growth and minimise cost for company.

Senior Regional Manager

ICTE, University of Queensland
Brisbane , Australia
10.2018 - 12.2021
  • As the Account Manager I am tasked to prospect for new clients and institutional partners by networking, research, government department contacts and advertising
  • My daily activities focus on maintaining strong relations with existing partners with a focus on upselling current programs
  • I have developed a strong rapport with new clients, set recruitment targets and provide support
  • My focus is to grow and retain existing accounts by presenting new solutions and services/programs to clients
  • Integral to my role is strategic planning and developing the pipeline of new business coming into ICTE
  • This requires a thorough knowledge of the market, the solutions/services that ICTE can provide and knowledge of our competitors within the industry
  • Key responsibilities & duties: Presenting and selling programs and products offered at ICTE
  • Managing and retaining relationships with existing clients Having an in-depth knowledge of business products and value proposition Writing business proposals Negotiating with stakeholders Identifying and mapping business strengths and customer needs Following industry trends locally and internationally Salesforce Alignment and compliance Project management Strategic Planning
  • Developed appropriate resources to meet needs of diverse audiences.
  • Achieved revenue growth by adopting needs-based approach, engaging clients and securing new business opportunities.
  • Collaborated with internal stakeholders to optimise operational delivery.
  • Managed long-term customer relationships to increase revenue.
  • Expanded business sustainably by identifying opportunities to grow the portfolio and enhancing client relationships within network.
  • Identified and developed new business opportunities, expanding existing client bases.
  • Sourced new business through strategic networking to maximise investment opportunities.

International Manager

GISMA University
Singapore, Singapore
09.2017 - 09.2018
  • At GISMA International Student Recruitment Manager in Southeast Asia, I played an important part in establishing GISMA Business School as an institution of choice for international students wishing to study in Germany
  • I am responsible for representing GISMA across one, or a few, key international student recruitment markets, and working with student recruitment agents, academic partners, governments, and corporations, along with students themselves
  • Key responsibilities & duties: Oversee and deliver a comprehensive International Student Recruitment and Brand Development Strategy for GISMA Business School in each market in Southeast Asia Development and Management of an active student recruitment agency network Identify marketing media channels and monitor brand development opportunities
  • Attend fairs and university visits to promote and recruit potential students
  • Hands-on management of prospective student applications Handle daily inquiries regarding all courses from potential sources
  • Providing individually always tailored professional advice
  • Negotiating and coordinating advertising and branding campaigns Assess market suitability in accordance with organization's policies, objectives and standards.
  • Improved sales metrics through tailored and consultative sales approaches.
  • Spearheaded new sales incentive program to increase sales revenue.
  • Achieved monthly sales targets consistently and accurately forecasted anticipated sales.
  • Implemented innovative sales strategies to increase sales and drive revenue.
  • Supported external sales teams with increasing sales through targeted lead generation.
  • Executed data-driven sales strategies, consistently exceeding monthly and quarterly sales goals.

Sales & marketing manager

Ni-Night and Tomato Photo
Singapore, Singapore
11.2014 - 09.2017
  • Managed all marketing and sales roles for both small businesses
  • Built and managed the company's social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant
  • Create shareable content appropriate for specific networks to spread both our brand and our content
  • Monitored and engaged in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences Run regular social promotions and campaigns and track their success (e.g., social media, EDM and advertising) Work alongside our advertising partners and content marketers to help distribute content that educates and entertains our audience and supports marketing goals
  • Drive consistent, relevant traffic and leads from our social network presence
  • Explored new ways to engage and identify new social networks to reach target buyers
  • Track, measure, and analyze all initiatives to report on social media ROI
  • Writing various types of articles on a wide range of topics for our blog Optimizing content for search engines and lead generation Stay up to date with the latest trends and changes with SEO and major search engines
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
  • Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Craft landing pages and lead generation forms for our content to be distributed through relevant paid programs
  • Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
  • Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral
  • Scope and create templates for our marketing team to be more efficient in their posting on social media, the blog, email, and other channels
  • Manage other design needs such as presentations, signage, and trade show collateral as needed.
  • Analysed marketing data to help shape future marketing strategies.
  • Assisted in developing agile marketing strategy to meet marketing KPIs.
  • Supported marketing activities by attending trade shows, conferences and other marketing events.
  • Grew client base by marketing services.
  • Increased engagement with multi-channel marketing campaigns.
  • Developed marketing campaigns to attract new clients.
  • Directed marketing initiatives to increase business directives.
  • Compiled and analysed sales and marketing reports.
  • Launched new products with detailed marketing plans.
  • Increased online sales through targeted marketing campaigns.
  • Expanded existing territories through tactical marketing delivery.
  • Orchestrated strategic marketing campaigns to enhance brand visibility.
  • Calculated ROI to evaluate efficacy of marketing campaigns.

International Regional Manager

Bond University
Gold Coast , Australia
07.2010 - 01.2014
  • Bond University Account manager for the university's recruitment in the Europe, Russia, UK and Scandinavia - $5 million per annum revenue portfolio 60% Business to Business sales and 40% Business to Consumer sales Developed and executed targeted sales campaigns across market channels (agent, institutional, on campus activities and direct) including creating and identifying opportunities, budgeting resources and managing workloads
  • Improved overall sales for 2011 against 2010 with a 15% increase in sales (new student commencements) in an overall market decline of 35% in higher education commencements
  • Improved sales prospects for 2012 with a 21% increase in the year-on-year sales pipeline (as of Dec 2011)
  • Deployed promotional campaigns to complement regional initiatives.
  • Improved branding initiatives, implementing strategic marketing campaigns to maximise engagement.
  • Spearheaded market expansion plan for senior leadership, including sales planning, marketing and product research.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Negotiated with vendors and service providers to control corporate expenditures.
  • Represented organisation to public at trade exhibitions and conventions, driving awareness of Higher Education in the Gold Coast.
  • Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
  • Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.

Publisher and Production Manager

Get it Media
Australia
02.2009 - 07.2010
  • Get it Media -Gold Coast Sales and promotion of magazine through marketing campaigns and demographic research Increased new sales by 65% and maintained existing clientele on average of 74% Public speaking and hosting corporate events as well as attending corporate functions on behalf of magazines
  • Train new and existing staff on production and company processes Allocated budgetary allowances to various departments and coordinated commissions
  • Responsible for magazine marketing and brand awareness through website, social networks, advertisements, events, newsletters, e-mail blasts, competitions Liaise directly with clients, advertisers, and agencies to ensure customer satisfaction and secure future sales contracts
  • Securing and maintenance of databases for marketing purposes Highly organized set deadlines and created production and sales schedules
  • Developed company strategies and documentation such as agreements, contracts and policies.

Marketing and Training Manager

MindEdge
Singapore
10.2007 - 12.2008
  • Sales and promotion of courses to secondary, tertiary, and corporate clients Host seminars and expos as well as sales/preview evenings Train new and existing staff on future course development Researched, set up and managed three-day workshops for corporate clientele
  • Work in a team environment to research and sell new courses and products to existing clientele
  • Head of branding and franchising department as well as setting up new location for distribution center's Student enrolments and class scheduling Updated student database and wrote reports on student feedback.

Marketing and Operations Manager

Kidz-Us Child Development Centre
Hong Kong
03.2005 - 09.2007
  • Train teachers and student liaison staff on quality control and conversion into future programs Develop strategies to increase enrolments
  • Create and develop innovative curriculum specific to clients' needs and demographics
  • Monitor and maintain clients' safety physically and psychologically as well as ensure that clients' needs are met
  • Target and work with clients aged 18 months to 12 years
  • Resourced and researched new products / programs for student reenrollment
  • Responsible for advertisement content, media placement and distribution of advertising

Education

Bachelor of Health Sciences - Occupational Therapy -

Auckland University of Technology
01.2003 - 04.2006

Certificate of Achievement - Influencing & Communi - Business

University of Law, UK
02.2021 -

Skills

  • Brand Awareness
  • Budgeting
  • Business Development
  • Sales and Marketing
  • Program Development
  • Developing and promoting weekly, monthly, and quarterly sales objectives
  • Drafting detailed and accurate sales reports that are presented to the board
  • Working with regional partners to understand their key business differentiators and opportunities
  • Assessing costs, competition, and supply and demand to identify selling prices
  • Estimating sales volumes and profit for current and new programs
  • Establishing new programs and campuses across the globe to meet company expansion strategy
  • Met with various stakeholders to assess company performance and report outcomes to the board
  • Salesforce Alignment and compliance
  • Project management
  • Strategic Planning
  • Programme management
  • Policy and procedure implementation
  • Leadership
  • Programme development
  • Customer-focused
  • Time management

Custom

  • Management
  • Quality Assurance

Languages

English
Native

Timeline

Director of Transnational Education (TNE) - St. George's University
01.2022 - Current
University of Law - Certificate of Achievement - Influencing & Communi, Business
02.2021 -
Senior Regional Manager - ICTE, University of Queensland
10.2018 - 12.2021
International Manager - GISMA University
09.2017 - 09.2018
Sales & marketing manager - Ni-Night and Tomato Photo
11.2014 - 09.2017
International Regional Manager - Bond University
07.2010 - 01.2014
Publisher and Production Manager - Get it Media
02.2009 - 07.2010
Marketing and Training Manager - MindEdge
10.2007 - 12.2008
Marketing and Operations Manager - Kidz-Us Child Development Centre
03.2005 - 09.2007
Auckland University of Technology - Bachelor of Health Sciences - Occupational Therapy,
01.2003 - 04.2006
Jade Pearson