Janna El-Hadad
London,UK
Summary
Marketing and Commercial Operations leader with 9+ years of experience in FMCG across the GCC & MENAP region, specializing in Consumer & Shopper Marketing, Execution Excellence, eCommerce, and Revenue Growth Management. Proven ability to lead multi-market brand portfolios, drive end-to-end activation, improve forecast accuracy, and deliver measurable market share and sales growth.
Overview
9
9
years of professional experience
Work history
Head of Execution Excellence for GCC region
Kenvue (Formerly J&J Consumer Health)
Dubai
08.2023 - 12.2025
- Brands in Scope: Listerine, Johnson’s, Neutrogena, Carefree, Clean & Clear, Ogx, Maui, Neostrata, Aveeno, Tylenol, Imodium, Rhinocort
- Responsible for Shopper Marketing & Revenue Growth Management functions
- Leading a team of 11, 6 embedded in distributor partners
Regional Brand Activation Marketing & eCommerce Lead for Gulf
Johnson and Johnson
Dubai
08.2019 - 07.2023
- Led Local Brand Activation Managers in Gulf Countries (7 reporting staff) ensuring Brand strategy implementation (In-store, online, and local media) tailored to local consumer insights
- Led development of Gulf annual BP in line with AMET plans and guidelines: delivering YOY Share gain across all markets in Gulf
- Established Process & Tools for promotional volumes forecast through S&OP, improving forecast accuracy to reach 90+%
- Built customer tailored plans/JBP with key partners (Online & Offline)
- Awarded best eCommerce program in EMEA for the year of 2021, and first runner up for 2022. Delivered triple digit growth between 2020-2022
- Selected to be RAMET Culture & Well-being Lead and Skin Health Squad Scrum Master for 2 years in a row
Assistant Brand Manager, Coca-Cola
The Coca-Cola Company
Cairo
05.2018 - 06.2019
- Drove brand performance to achieve targeted volume, share, and Equity KPIs through continuous data analysis & collaboration with the bottler company & key cross-functional partners
- Led planning and execution of Call it Coca-Cola campaign (Ft. Amir Eid, Abu & Esseily) delivering outstanding results & winning an Effie
Assistant Brand Manager, Self Care
Johnson and Johnson MENA
Dubai
07.2017 - 04.2018
- Led performance for Strategic growth brands Imodium, Regaine and Tylenol
- Led strategic NPI launches Regaine Foam & Imodium Instants in MENA region driving record market share in UAE/Kuwait
- Assisted in budget management to optimize spending on marketing activities
Graduate Trainee, Women's Health (Carefree & O.B)
Johnson and Johnson MENA
Dubai
05.2017 - 07.2017
- Drove Carefree performance through monthly financial analysis and budget tracking to highlight & drive opportunities, launch Flexicomfort NPI in the region
- Carefree Brand owner for Social and Digital content production and execution.
CD Finance Executive
Johnson and Johnson MENAP Region
Dubai
12.2016 - 04.2017
- Managed Process of Purchase order creation & Payment for all distributors for Customer Investment Waterfall(CIW) & Trade Promotions (TP)
Education
Bachelor of Business Administration - Finance
Arab Academy for Science, Technology and Maritime Transport (AAST)
EgyptSkills
- Strategic planning
- Brand development
- Market research analysis
- Promotional material design
- Event coordination
- Customer journey mapping
- Budget management
- PR strategy creation
- Partnership building
- Pricing strategy formulation
- Sales forecasting
- Promotions
- Digital marketing
- Cross-functional team leadership
- Strategic marketing
- E-Commerce
Timeline
Head of Execution Excellence for GCC region
Kenvue (Formerly J&J Consumer Health)
08.2023 - 12.2025
Regional Brand Activation Marketing & eCommerce Lead for Gulf
Johnson and Johnson
08.2019 - 07.2023
Assistant Brand Manager, Coca-Cola
The Coca-Cola Company
05.2018 - 06.2019
Assistant Brand Manager, Self Care
Johnson and Johnson MENA
07.2017 - 04.2018
Graduate Trainee, Women's Health (Carefree & O.B)
Johnson and Johnson MENA
05.2017 - 07.2017
CD Finance Executive
Johnson and Johnson MENAP Region
12.2016 - 04.2017
Bachelor of Business Administration - Finance
Arab Academy for Science, Technology and Maritime Transport (AAST)