Strategic hotelier with 30 years in hospitality, holding a Bachelor of Business Administration in Marketing. Experienced in leading pre-openings, rebranding, and multi-property management for major brands. Strong background in people management and revenue generation, with a commitment to continuous growth through training in sales and operational efficiency. Proven ability to enhance profitability and employee engagement, well-prepared for a General Manager role.
Work History
General Manager
8 Months
HMH Group of Hotels | 07.2025 - 03.2026
Developed and implemented strategies to increase sales and profitability.
Developed and implemented strategic marketing initiatives to increase hotel occupancy rates.
Streamlined staff training programs, improving employee performance and retention rates.
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Implemented quality control measures, ensuring compliance with health and safety regulations across all locations.
Cluster Director of Sales (4 hotels)
4 Years 5 Months
HMH Group of Hotels | 01.2021 - 06.2025
Bahi Ajman Place 5 start Resort/Coral Beach Sharjah 4 Star Resort
Coral Deira Dubai 4 Star city hotel/ECOS a Lifestyle hotel (Preopening team)
Director of Business Development
2 Years
IHG | 12.2018 - 12.2020
Holiday Inn Express (4 Hotels)
Spearheaded strategic partnerships to enhance revenue streams and brand visibility.
Developed comprehensive market analysis to identify growth opportunities and competitive advantages.
Collaborated with cross-functional teams to design innovative business proposals for potential clients.
Business Development Executive Sales Administrator Assistant Manager Housekeeping Floor Supervisor
Hyatt International
01.2001 - 01.2002Read More
Floor Supervisor/Room attendant
IHG
01.1992 - 01.1994Read More
Secondary School
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Intermediate College
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Business Training Limited
Business English Diploma
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American University of Hawaii
Bachelor of Business Administration from Marketing
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Awards & Achievements
HMSI Sales Board Advisory member Year 2024/2025, MEA
Excellence Award 2022 Sales & Marketing Gold Award winner,
Chairman Award Marriott Golden circles highest ward in the company 2007
President Award Marriott Golden circles achievement 10% Targets Above 2006/2005, Manager of the Year 2006 Certificate & cash prize , Manager of the quarter / Employee of the month Certificate & cash prize Hyatt Regency Dubai UAE.
1997/1999, Hardship Endurance Certificate/ Service Certificate & Service pin (From President of the InterContinental Hotels) 1991
Marriott Developing you developing others -, UAE 2009
Marriott E-commerce Training - UAE 2008
Marriott Revenue Maximization UAE 2007
Marriott Sales Skills (Review) - Germany 2006
Marriott Dynamic Selling & Business Travel Class –Kuwait 2004
Marriott Effective Training Skills - UAE 2004
Marriott Sales & Service Foundations & Effective Prospecting - Jordan 2003
Marriott Seven Habits of Highly Effective People Germany/UAE 2003
Hyatt Finance for Non-Finance - UAE 1999
Hyatt Leadership Skill Training / Train the Trainer - UAE 1997
Professional expertise
Commercial & Revenue Management: I drive top-line revenue growth across hotel units by setting strategic direction and providing clear guidelines for business generation, with a strong focus on optimizing the market mix. I proactively position each property to meet its full commercial potential, overseeing marketing budgets and leading targeted campaigns, promotions, and brand-aligned collateral that deliver measurable results. Central to my approach is the development of SMART goals that empower teams and maintain alignment with broader hotel objectives. My in-depth knowledge of contractual frameworks, legal considerations, and Sales & Marketing best practices ensures strategic execution and risk mitigation. Certified in Revenue Maximization, I apply data-driven insights to pricing strategy, effectively manage transient and group business mix, and adapt sales initiatives to reflect market trends and economic shifts. Agility in strategy adjustment is key to staying competitive, and I pride myself on leading with a “Fair & Firm” management philosophy that fosters trust and accountability. My leadership is underpinned by strong analytical thinking, persuasive communication, and a proactive coaching style. I consistently bring forward negotiation expertise, sound decision-making, and innovative problem-solving—enabling high-performing teams and sustainable business growth.
Finance & Human Resources: The in-depth finance training for non-finance professionals has equipped me with the ability to understand major hotel annual operating budgets and property Profit and Loss statements. This knowledge, coupled with a realistic yet optimistic approach, enables me to effectively control expenses and make accurate return assumptions while managing owners' and chain expectations. In Human Resources, I am dedicated to selecting, developing, and retaining exceptional team members who possess the right attitude and passion for revenue generation and sales expertise within the properties. I prioritize creating and maintaining a work environment that emphasizes fair and equitable treatment, as well as associate satisfaction, all of which are vital for driving business success. Personally, I strongly advocate for hiring individuals with the Right Attitude.
Achievements
Cluster Director of Sales HMH Hotels: Launch of HMH's first Lifestyle hotel ECOS in Al Furjan Dubai
Director of Sales & Marketing ACCOR: Brand conversion from Melia to MGallery by Sofitel
Director of Sales & Marketing Pre-Opening Wyndham Dubai Marina & Tryp by Wyndham Dubai: Achieved within 90 days all preponing requirements from critical path putting together an S&M team, created S&M SOP's, establishing & preparation of corporate/leisure PPA's. Building local website, hotel directories and collaterals. Successful memorable grand opening party in presence of Wyndham CEO Geoffrey A. Bellotti
Cluster Director of Sales at Ramada Plaza JBR Marina & Ramada Sharjah-UAE 2012-2015: Exceeded Wyndham Hotels Group expectations by delivering a GOP above 50% at Ramada Plaza JBR and above 40% for Ramada Sharjah.
Director of Sales & Marketing at Wyndham Grand Regency Doha, Qatar 2011: Successful brand conversion, creation & set up of Sales, Revenue and Marketing fundamentals & functionality
Cluster Role as Cluster Director of Sales & Marketing Holiday Inn Express Dubai, UAE (IHG) 2010: Established & achieved all aspects of the pre-opening of largest Holiday Inn Express Airport-Dubai IHG group with successful opening
Marriott Hotels Dubai, UAE: Chairman Award-2007 & President Award-2006 based on highest sales individual performance.