JAPHETH OKOTH
Marketing Executive
DUBAI
Summary
Driven marketing professional with proven expertise in strategy formulation and exceptional communication skills, honed at Tech Freight Logistics Ltd. Excelled in leveraging data analytics and content marketing to drive campaign success, achieving significant market penetration. Skilled in interdepartmental collaboration and strategic planning, consistently delivering impactful marketing solutions. Innovative Marketing leader with [Number]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Passionate [Job Title] driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
Work History
Marketing Coordinator
Tech Freight Logistics Ltd
06.2016 - 04.2020
- Liaised with the creative agency team, clients, and consumers to develop media strategies and campaigns
- Made decisions on the best form of media for specific clients and campaigns
- Applied detailed knowledge of media owners in a range of geographical locations
- Researched using specialist industry resources
- Researched and analyzed data to translate ideas into a quantifiable task
- Proof red advert text and content prior to release.
Account Executive
Scan AD East Africa
10.2008 - 06.2010
- Ensuring distribution of marketing material
- Managing budgets and costs
- Arrange and attend meetings
- Conceiving and improving existing marketing strategies
- Contributing ideas to marketing campaigns
- Advertising
- Communicating and building relationships with customers
- Communication skills
- Maintain and update customer databases.
Education
Master of Business Management(Strategic Management) - undefined
Rongo University
Bachelor of Business Administration(Marketing) - undefined
University of Eastern Africa, Baraton
Chartered Institute of Marketing Professional - undefined
Makini College
01.2007 - 05.2009
Digital Marketing Institute - undefined
06.2021 - 05.2021
Skills
Communication Skills
Analytical Skills
Product Promotion
Strategy formulation and implementation
Content Marketing
Data & Analytics
Design Thinking & Planning
Social Media
Email Marketing
Sales expertise
Database Management
Online marketing strategies
Business administration
Campaign management
Marketing
Advertising solution development
Scheduling
Digital marketing
Marketing and advertising
Communications management
Client promotions
Strategic event planning
Interdepartmental collaboration
Branding
Trade shows and events
Product development
Market Positioning
Budgeting and Allocation
Client communication
Public and Media Relations
Corporate Communications
P&L Management
Budgeting
Brand development
Staff Management
Media relations
Analytics and SEO
Project Management
Market Analysis
Strategic planning
Operations management
Research
Influence of Marketing Positioning on Generation Z Students in Public Universities
References
- Mrs Nkengafac Charlotte, MFM Cyber Security, +254722516007
- Patrick Oganga, Radio Africa, +254722982410, pattog@yahoo.com
- James Momanyi, Robert Bosch East Africa Ltd, Nairobi, +254722696960
Accomplishments
Driving tourism visa sales in East Africa for Hummingbird Tourism.
Setting up digital marketing platforms for Rongo university.
Raising Students numbers at Rongo University- Kenya
Timeline
Digital Marketing Institute - undefined
06.2021 - 05.2021
Marketing Coordinator
Tech Freight Logistics Ltd
06.2016 - 04.2020
Account Executive
Scan AD East Africa
10.2008 - 06.2010
Chartered Institute of Marketing Professional - undefined
Makini College
01.2007 - 05.2009
Master of Business Management(Strategic Management) - undefined
Rongo University
Bachelor of Business Administration(Marketing) - undefined
University of Eastern Africa, Baraton