Jaslin Jacob

• Set and monitored annual targets and applied expertise in strategic planning that allowed us to outpace our competition in terms of market share growth and customer experience
• Developed and implemented comprehensive marketing strategies aligned with OEM requirements to deliver sales objectives
• Conceptualized and executed omni channel marketing campaigns (traditional and digital), enhancing brand visibility and lead generation
• Organized high-impact events and promotional activities to boost customer engagement and product awareness
• Implemented CRM strategies to track leads and optimize conversions, improving customer retention and sales
• Led vendor negotiations and collaborations fostering long-term partnerships, reducing operational costs and high ROI
• Developed high-performing team members through effective coaching, mentoring, and performance evaluations
• Managed a diverse team across sales, accessories, and finance, ensuring KPI achievements and business growth

Key Achievements -

• Drove 53% business growth and expanded market share by 6% through targeted marketing campaigns and sales strategies
• Recognized with 7 annual and 2 quarterly awards for exceptional performance, leadership, and sales growth

• Expanded market share by identifying new business opportunities and cultivating partnerships with key stakeholders
• Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships
• Designed and executed digital-first marketing strategies to increase brand reach and sales
• Conducted market research to identify customer trends and competitor strategies in emerging Electric vehicle market space, adapting campaigns accordingly
• Organized successful product launches, promotional events, and trade shows that generated significant brand exposure within the region
• Played a key role in developing the EV ecosystem by expanding charging network and enhancing product/ service accessibility
• Ensured corporate identity standardization across distributor stores and company owned stores

Key Achievements -

• Led strategic marketing and sales initiatives that resulted in 2X volume growth
• Successfully developed and expanded dealership networks, adding 15+ new partners, strengthening distribution channels, and increasing brand reach.

• Planned and executed large-scale product launch events and new product GTM strategies securing high customer engagement
• Led the execution of brand awareness campaigns, influencer marketing, and corporate partnerships
• Implemented social media campaigns and digital tools to aid sales to drive customer engagement and brand establishment
• Led strategic brand establishment initiatives like 'Worth Waiting For' (customer retention program), 'MG Nurture' (new talent acquisition and nurturing), 'Sewa' (CSR initiatives), Post-COVID Operation Revamp & SOP development, and 'MG Charge' (EV charger network project)
• Presented regular progress updates to senior leadership, facilitating informed decision-making regarding resource allocation and strategic direction setting
• Managed flagship store(company owned store) through daily KPI tracking and strategic interventions ensuring customer experience and target achievement
• Mentored junior team members, providing guidance on best practices and professional development opportunities

Key Achievements -

• Recognized with the President’s Award (twice) for outstanding contributions to brand-building initiatives.
• Led a high-performing team to secure the Best Region Award, achieving exceptional sales growth and market expansion.

• Created and executed data-driven marketing campaigns across traditional marketing channels and media / PR
• Developed structured marketing calendar and ensured seamless implementation across distributor channel
• Spearheaded customer acquisition initiatives, enhancing sales funnel efficiency and brand awareness
• Managed marketing budget planning, optimal allocation for efficient market activations with high ROI
• Collaborated with cross-functional teams and distributors to ensure consistent branding, corporate identity across all company touchpoints and communications channels.
• Conducted competitive benchmarking and implemented kaizen best practices through cross functional collaboration with other Toyota affiliates and distributors

Key Achievements -

• Contributed significantly to Toyota’s global ‘Best in Town’ project, focusing on customer experience optimization and brand power enhancement
• Consistently exceeded performance targets, resulting in three incentive trips awarded for outstanding achievements in marketing management

• Led planning, execution and efficiency of marketing campaigns(ATL / BTL and PR strategies), ensuring brand recall and sales conversions
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Conducted competitive analysis and market research for targeted marketing action and strategy development
• Managed vendor / agency selection, negotiations and ensured efficient market campaign implementation and high ROI
• Managed budgets, allocating funds strategically towards high-impact initiatives and marketing calendar (monthly, and annual) that supported overall business goals
• Increased brand awareness and lead generation through the creation of engaging promotional materials (POS) and targeted advertising strategies, aligning to OEM brand guidelines and CI

Key Achievements -

• Awarded Best Marketing Manager (2011) for innovative marketing campaigns and brand impact.
• Recognized with an incentive trip to Yamaha Headquarters (Japan) for exceptional contributions and performance excellence.