JAYADEEP VARMA

Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams. Possess Excellent interpersonal, analytical, communication, leadership and organizational skills with seamless team management and customer relationship management. Has extensive experience in sales & development of Ice Cream, Seafood, Meat, Flour, Bakery Ingredients, Oils, Frozen Vegetables, Sauces, Dry Foods, Still and Sparkling water.

In quest of growth oriented challenging global & domestic assignments in Sales and Marketing.

• 01/22/22, Present, Reach Food Service, Sales Manager, Brought in AED 4.5 million in incremental sales to the top line, Added 6 new Key HORECA customers within 1.5 years, Successfully expanded existing customer base to increase market share and revenue, Hands on management of Key Accounts resulting in 4 new contracts, Increased product basket size within client base, Surpassed Gross Margin target to reach 28% average for the year ended 2022
• 11/19/19, 11/21/21, Food Emporium L.L.C, Sales Manager, Added 3 new brand agencies to existing brands portfolio, 20% growth in channel sales over 2019 for same period., Leadership of entire Food Service team and business, Added new Brand and Category to enhance existing product range and offer to FS Customers, Hiring of key talent to enhance FS team, Responsible for preparing Annual sales plan and target management, Aligning FS strategy with top management and implementation, Identify revenue generating opportunity with Key Food Service customers, Initiate group wise contracts with Key HORECA clients., Maintain and achieve team targets by counseling, supporting sales team members, Scheduling and assigning team members and following up on pipeline progress
• 11/17/17, 10/19/19, Gourmet Seafood Food Solutions FZCO, Sales Manager, Developed Food Service Business for the company by adding top F&B groups to customer base, 22 new customers., Maintaining contacts with Top F&B Professionals, presenting solution-based products., Responsible for managing client relationships through effective follow up and servicing., Developed contracted business with top hospitality groups like Emaar, Jumeirah., Personally involved in ensuring that all Food Service orders were met with and delivered on time., Prepare presentations, proposals, plans and reports as and when required.
• 04/13/13, 11/17/17, IFFCO Distribution FZC (IFFCO GROUP), Sales Manager (MM), 110% of the Annual channel budget, 33% growth in channel sales over last financial year 12/13 ,20% over 13/14, 23% over 14/15, 18% over 15/16 and 15% over 16/17., Ensure product-wise Annual/Monthly Sales, Volumes & Value Growth in Food Service Channel through direct sales and distributors - UAE market., Representation of each Principal business unit to the FS market implementing the strategy and vision to ensure year on year growth in accordance with negotiated budget value and volume., Budget Setting, Forecasting and negotiations with Principles/Categories and distributors., To ensure targeted outlet coverage and product availability., To ensure Sales System Productivity in terms of range selling, total Volumes, Outlets covered., To ensure Customer relationships and service levels to outlets, in terms of order fulfillment, frequency of service and complaints handling., To ensure that accounts receivables are collected on time and does not contribute to the build-up of overdue outstanding. Also ensure a strategy to recover overdue outstanding., Review performance of Sales Executives, Junior Manager and Associate Managers, with the objective of improving performance, analyzing opportunities and building greater result orientation., Train and develop Sales Executives and JM/AM for improved performance and adherence to agreed objectives/Performance Management plan for the financial year., Provide leadership to the sales force and inspire them to superior performance and result delivery., Responsible for implementing Vision and Values of the business and brands.
• 06/10/10, 04/13/13, Horeca Trade LLC, Dubai, Key Account Manager, Reporting to the Sales & Marketing Director, handling top Seven and Five Star Hotels., Handling top brands like S.Pellegrino, Acqua Panna, Lamb Weston, Nestle and DeCecco., Liaising with F&B Managers, Purchasing Dept and Executive chefs to promote and introduce HT’s beverage and food portfolio., The link between a customer and a company, anticipating and understanding the customer’s specific needs and offering solutions., Responsible for preserving the business within the account and generating new business., To liaise with corporate contacts , build and develop relationships, Responsible to Identify & Implement strategic and tactical marketing & communication plans for the Customer which are designed to capitalize on market opportunities and generate demand., To assist with the preparation of contractual agreements and ensure that these are fully adhered to, To devise a detailed tailored plan that maximizes income in the short and long term., Prepare presentations, proposals, plans, contact reports as necessary and evaluate and document partnership, ensuring all activity is recorded accurately on database, To promote HT events, campaigns, sponsorship, payroll giving and volunteering, maximizing income potential from all opportunities, Provide reports and analysis as required, give input creative solutions to maximize opportunity, Product Testing to ensure it fits the values of HT
• 05/07/07, 06/10/10, Clearwater FZCO, Dubai, Sales Manager
• 04/05/05, 04/07/07, International Marketing Communications FZ L.L.C, Business Development Manager
• 08/04/04, 04/05/05, Bharti (Airtel) Cellular Ltd, India, Channel Sales Manager
• 08/02/02, 07/04/04, ICICI Prudential Life Insurance Company Ltd, Unit Manager