Jayawijith D Lakmal
Abu Dhabi,UAE
Summary
Multidisciplinary finance and commercial specialist with over 15 years of experience in accounting, Marketing and Sales within the Telecommunications, Pharmaceutical, and Banking industries. Expert in financial reporting, budgeting, forecasting, and internal controls. Adept at driving revenue, optimizing financial processes, and building high-performing teams across diverse markets. Proven record of exceeding quotas in B2B and B2C channels. Led sales initiatives in telecom and pharma, achieving over 100% YoY growth by implementing consultative selling, territory planning, and pipeline management.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Sales Executive
Legacy Smart Financial Services
Abu Dhabi, UAE
12.2023 - Current
- Successfully onboard new customers for credit cards, personal loans, and account facilities, ensuring compliance Rate: 100% adherence to KYC, AML, and sanctions screening policies
- Achieve monthly sales quotas for both credit cards and personal loans: Credit Cards: Sell 05-10 credit cards per month. Personal Loans: Close 01-03 personal loans per month.
- Accomplished sales targets, achieving over 100% YTD performance.
- Complete 100% of credit assessments within 24-48 hours for each new application.
- Generate 30% repeat business from existing clients through follow-ups, cross-selling, and upselling.
- Established superior customer service, driving customer satisfaction and repeat business.
Assistant Manager
Morison Limited
Colombo, Sri Lanka
02.2021 - 01.2023
- Led 16-member sales team, implementing strategies that boosted revenue by 21% within one fiscal year.
- Developed strong relationships with distributors, increasing product penetration across market.
- Regularly exceeded sales goals, earning recognition for exceptional performance and client engagement.
- Developed and designed proposals, advertisements, internal communication pieces, web pages, and other related collateral materials, participates and oversees production of such materials by providing direction to applicable individuals.
Territory Business Manager
Revlon Lanka Ltd
Colombo, Sri Lanka
02.2018 - 01.2021
- Assist in maintaining and strengthening relationships with key clients, such as pharmacies and hospitals, by managing client data, scheduling meetings, and ensuring follow-ups are timely and well-documented. Support efforts to retain 90%-95% of existing clients, helping to minimize churn.
- Support the tracking of sales activities and performance metrics, helping the sales team to consistently meet or exceed Year-To-Date (YTD) sales targets (105%+). Prepare regular reports for management on sales progress and client interactions.
- Maintain and update the CRM system to ensure all client interactions, sales activities, and follow-ups are logged and tracked. Provide regular updates to the sales team on client status, potential opportunities, and meeting schedules.
Medical Representative
Sunshine Healthcare Lanka Ltd
Colombo, Sri Lanka
02.2012 - 01.2018
- Promote pharmaceutical products(dermatology and respiratory) effectively to healthcare professionals (HCPs), including doctors, specialists, hospital pharmacists, and clinic decision makers.
- Increased exclusive customer base by 37% through strategic relationship building with doctors and pharmacists.
- Managed distribution networks, appointing and supporting new distributors as per company requirements. Maintain 90%+ retention rate in existing accounts (doctors, hospitals, pharmacies).
Marketing Executive
Dialog Axiata Ltd
Colombo, Sri Lanka
04.2009 - 01.2012
- Design and implement marketing campaigns to promote telecommunications products and services, ensuring alignment with company objectives and brand guidelines. This includes digital marketing, email marketing, content creation, and traditional advertising.
- Oversee the company's digital presence across various platforms, including the website, social media, email newsletters, and paid advertising.
- Managed over 50 customer queries per day.
Accounts assistant
BT Options
Colombo, Sri Lanka
07.2006 - 04.2009
- Managing accounts payable and receivable, reconciling accounts, and ensuring accurate financial records.
- Assisting with the preparation of financial statements and reports.
- Recording financial transactions and updating financial records.
- Providing general administrative support to the accounting department, including filing, data entry, and handling mail.
- Interacting with vendors, clients, and colleagues regarding financial matters.
- Ensuring compliance with company policies and procedures.
Education
Master of Business Administration - Business Administration
Angliya Ruskin University
London, United Kingdom 09.2017 - 03.2019
Post Graduate diploma - Marketing
Sri Lanka Institute of Marketing
Colombo, Sri Lanka 06.2015 - 07.2017
Diploma - Strategic Brand Management
Sri Lanka Institute of Marketing
Colombo, Sri Lanka 01.2014 - 01.2015
Skills
- Banking Product Sales & Cross Selling
- Regulatory Compliance & Risk Management
- Customer Relationship Management (CRM)
- Credit Score Analysis & Client Onboarding
- Financial Needs Assessment & Solution
- Market Research & Analysis
- Financial reporting and General ledger management
- Marketing Communications Campaign Management
- Team Leadership & Performance Management
- Contract Negotiation, Budgeting and forecasting
Certification
- Preliminary Certificate In Marketing Sri Lanka institute of Marketing
Jul 2013 – Oct 2013
- ACPD Diploma in Digital Marketing Continuing Professional Development Certification Company (UK)
Jan 2023 – Jun 2023
Languages
English
Fluent
Tamil
Beginner
Hindi
Beginner
Accomplishments
- Most outstanding Marketing executive of the year- team Dialog 2011.
- Nominee for the managing director's award - Dialog 2012.
- Most outstanding achiever of the year 2015 - Sunshine healthcare Lanka ltd.
- 3rd place best territory manager of the year 2018- Revlon Lanka ltd
Additional Information
Driving License - UAE Valid driving license for light vehicles Driving License no- 1181510
Timeline
Sales Executive
Legacy Smart Financial Services
12.2023 - Current
Assistant Manager
Morison Limited
02.2021 - 01.2023
Territory Business Manager
Revlon Lanka Ltd
02.2018 - 01.2021
Master of Business Administration - Business Administration
Angliya Ruskin University
09.2017 - 03.2019
Post Graduate diploma - Marketing
Sri Lanka Institute of Marketing
06.2015 - 07.2017
Diploma - Strategic Brand Management
Sri Lanka Institute of Marketing
01.2014 - 01.2015
Medical Representative
Sunshine Healthcare Lanka Ltd
02.2012 - 01.2018
Marketing Executive
Dialog Axiata Ltd
04.2009 - 01.2012
Accounts assistant
BT Options
07.2006 - 04.2009
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