Executive Director experienced in Retail, Trade Marketing, Business Development, Enterprise Consulting, and Key Account Management. Managed 180 subordinates and 12-million-dollar projects in the MENA region; generated business solutions and strategic plans turning them into sustained effective operations by an equal blend of vision, strategy, and execution enabling the organizations to increase margins and market share. Sales channel development, Brand building, Business Transformation, Organization building, and design, Go to market, multi-departmental management, and Cross-Cultural Communication. Diverse entrepreneurial experience in launching and setting up multi-national and regional operations and establishing international brands in emerging markets through implementing major improvements to operational and managerial systems resulting in increased productivity and reduced costs. Acquired 6 thank you, recognition letters from previous employers, reputed firms, and entities like H.H Sh. Mohammad Bin Rashed Al-Maktoum EO and Dubai Municipality. Registered as International Marketing Consultant at Appleton Green & Co. Washington DC, USA.
Training session given
Seminars speech
Recognition letters
+ Of team managed
• Established the company in 3 months headhunted qualified human resources, and finalized office legalization.
• Improved the company website, CRM, vision, mission, 3 social media, and corporate profile.
• Created leaders and country managers in 7 countries using delegation, empowerment, and coaching.
• Mentored 13 country managers to have ownership, self-evaluation, refined quality, and employee retention.
• Boosted the client base from 4 to 12 customers, maximizing the annual turnover by 300%.
• Negotiated 12 contracts with potential customers confirming both parties’ interest delivered.
• Initiated, handled, and executed 25 projects of marketing campaigns, activations, roadshows, retail audits, market intelligence, competition study, and other ATL-BTL projects ensuring profit delivery and target achievement.
• Conducted 3 seminars for potential partners on behalf of the agency customers that facilitated an expansion in Tunis, Morocco, and Bahrain.
• Contributed to widening the company’s services; including online retail audits, Ad-hoc surveys, and analysis giving a real-time market review, and speeded up clients’ decisions, adding 5 new to the agency’s customer base.
• Managed effective liaison with 12 clients identifying customer needs using objective, cost-effective, and quality assurance methodologies delivering project targets efficiently and exceeding client’s expectations.
• Presented, planned, and supervised 15 creative ideas for product–service launches, events, and activations that reached targeted segments efficiently and exceeded the expected return on investment (ROI).
• Expanded coverage from 5 to 13 countries and increased client base by 150%.
• Introduced the annual sales plan and Omnichannel that impacted yearly income by 50% in the first year.
• Upraised team knowledge and professionalism in the industry and trained 60 sales team members on SPIN selling, merchandising; field marketing, and body language.
• Intensified visibility and brand awareness for SAMSUNG in 140 independent and organized retailers in UAE using strong market relationships for a re-branding project.
• Expanded turnover by 20% elevated the sales and customer base through direct marketing to the government sector, international institutions, NGOs, and domestic organizations.
• Organized, planned, and facilitated 2 seminars and summits for the Chairman (Mr. Talal Abu Ghazaleh) in Muscat and Dubai.
• Participated in setting up the du retail standards and procedures including, employment, KPI, QMS, merchandising, stock control, and commission scheme.
• Managed daily activities in the store monitoring smoothness and effectiveness of targets delivery.
• Motivated and trained the sales team to achieve targets; developed the store and promotional materials strategies, assured high-quality customer service, policies followed all the time, and a positive cultural environment
CRM
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