JEMIA BOULFAL

• Lead sales strategy and business development to drive revenue growth across yachts and boats.
• Manage and develop the sales team, setting targets, KPIs, and performance standards.
• Build and maintain strong relationships with VIP clients, members, and key corporate accounts.
• Identify new market opportunities and partnerships with hotels, DMCs, and concierge companies.
• Oversee pricing, sales packages, and promotional offers in coordination with marketing.
• Support customer service operations to ensure a seamless guest journey and high satisfaction levels.

• Established the Group Sales Department from the ground up, including structure, processes, and workflows.
• Recruited, trained, and developed a high-performing sales team aligned with company goals.
• Designed and implemented a comprehensive sales strategy targeting key segments: corporate, events, DMCs, and travel trade.
• Introduced a segmented account management approach to optimize client relationships and revenue.
• Developed and executed proactive sales action plans to drive brand awareness and business growth.
• Collaborated with marketing to align sales campaigns with brand messaging and market trends.
• Built a strong network of corporate and luxury event planners to boost venue bookings and brand exposure.
• Set up reporting and performance tracking tools to measure KPIs and team productivity.
• Drove significant revenue growth by securing new business and maximizing repeat clientele.
• Represented Addmind Hospitality at industry events and roadshows across the GCC region.

• Spearhead the development and execution of business strategies aimed at driving growth and profitability.
• Identify and capitalize on new business opportunities, partnerships, and markets to enhance the hotel's market presence.
• Collaborate closely with the revenue team to optimize pricing strategies, distribution channels, and sales tactics.
• Foster and maintain strong relationships with high-profile clients, partners, and stakeholders to secure long-term business collaborations.
• Lead and mentor the sales and business development team, ensuring alignment with overall business objectives.
• Provide regular reports to senior management on business performance, market trends, and strategic recommendations.

• Managing government accounts, the sports segment, media partnerships, and relationships with Arabic embassies.
• Responsible for GCC leisure and corporate sectors.
• Successfully confirmed and organized high-profile buyout events, such as the World Policy Conference, Sir Banyans for the Ministry of Foreign Affairs, and the Boston Consulting Group's Annual Conference.
• Create corporate agreements for the hotel based on prevailing business terms and pricing structures.
• Identify, assess, and approach potential new business prospects in order to meet personal and property revenue objectives.
• Take proactive steps to formulate goals and objectives that align with the strategic account plan.
• Comprehend the broader market landscape, including an awareness of competitors' strengths and weaknesses, economic trends, supply and demand factors, and be proficient in utilizing this knowledge to effectively position sales efforts against them.

• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services.
• Implement new ways of reaching existing markets.
• Generate leads and cold call prospective customers.
• Meet with customers/clients face to face or over the phone/e-meetings.
• Foster and develop relationships with customers/clients.
• Liaise with the finance team, operations team and other departments as appropriate.
• Secured contracts with Al Jazira Enterprises, Ali & Sons-Audi, Consolidated Suppliers, General Authority of Sports, Island Falcon Group, Nomad Interior.

• Proactively promote and secure bookings for all hotel facilities, including guest rooms, meeting spaces, dining outlets, and the ballroom.
• Successfully meet budget and goals by implementing targeted sales initiatives within the designated market segment.
• Organize off-site sales visits to cultivate additional business within the local corporate market.
• Develop and negotiate corporate contracts to satisfy client requirements and build lasting partnerships.
• Conduct on-site inspections to showcase our facilities and services to prospective clients.
• Efficiently coordinate all aspects related to contracted business with various hotel departments.
• Establish and nurture new business relationships with prospective clients, while sustaining strong connections with existing clients.
• Provide regular, detailed reports highlighting business achievements and ongoing activities.

• Conducted outbound sales visits to boost corporate business from the local market.
• Oversaw the planning, organization, management, and coordination of diverse events.
• Arranged client meetings to discern event specifics and requirements.
• Managed relationships with vendors and communicated with clients effectively.
• Formulated and negotiated contracts, while also handling budget management, all of which are standard responsibilities in the role of an event planner.
• Proactively marketed all DWTC facilities and services, creating new business opportunities from prospective accounts to established key accounts.
• Spearheaded market expansion initiatives.

• Actively marketed and sold all hotel amenities, including guest rooms, meeting spaces, dining venues, and the ballroom.
• Successfully met budget and objectives by implementing sales strategies tailored to the designated market segment.
• Scheduled external sales appointments to generate additional business within the local corporate market.
• Negotiated and managed corporate contracts for clients, while also conducting on-site inspections for potential clients.
• Coordinated tasks related to confirmed business with various hotel departments.
• Enhanced product visibility within the local corporate market and established new business relationships with prospective clients, maintaining existing client connections.
• Transitioned key prospective accounts into key accounts through market analysis and strategic efforts.
• Delivered weekly reports highlighting business accomplishments and activities.

• Actively promoted and marketed the full range of facilities across 14 Rotana hotels.
• Successfully met budget and objectives through the execution of targeted sales activities within the designated market segment.
• Scheduled external sales appointments to drive additional business from the local corporate market.
• Negotiated corporate contracts for clients and conducted on-site inspections for potential clients.
• Coordinated tasks associated with confirmed business across various hotel departments.
• Enhanced product visibility within the local corporate market.
• Established new business relationships with potential clients while maintaining existing client connections.
• Transitioned key prospective accounts into key accounts through market analysis and strategic efforts.
• Provided weekly reports summarizing business accomplishments and ongoing activities.

• Conducted sales calls and tele sales to drive business and maintain client relationships.
• Led site inspections for potential clients, showcasing the property's unique offerings.
• Prepared comprehensive sales reports and action plans to meet revenue targets.
• Managed existing accounts while actively prospecting new clients to expand the hotel's business portfolio.
• Worked on converting prospect accounts into productive and loyal clients.
• Attended corporate events to network and establish connections with potential clients.

• Escorted guests upon check-in, providing personalized property tours for both individual guests and groups.
• Conducted courtesy calls to ensure guest satisfaction and promptly addressed any issues during their stay.
• Generated arrival, departure, and VIP reports using the Opera system to monitor guest movements and preferences.
• Prepared and maintained history reports for repeat guests to deliver tailored services.
• Created personalized welcome cards for guests to enhance their experience.
• Informed relevant departments of special occasions, ensuring coordinated efforts for a memorable guest experience.