Jermaine Henry

Responsibilities:

• Leading international marketing projects across EMEA, APAC, and the Americas.
• Managing the localisation and rollout of global marketing initiatives.
• Coordinating monthly stakeholder alignment meetings.

Achievements:

• Successfully led the digital transformation of over 20 international websites.
• Coordinated the end-to-end rollout of the SG26 Salary Guide across multiple regions.
• Improved global web performance through data-driven optimisations.

Responsibilities:

• Managing digital brand campaigns and website development.
• Overseeing Salesforce data migration and CRM improvements.
• Providing monthly sales and marketing digital reports for senior leadership.

Achievements:

• Reduced the website's bounce rate from 45% to 5.16%, enhancing the customer experience.
• Digitally transformed customer engagement during the COVID-19 pandemic.
• Successfully managed the host migration, significantly improving site performance.

Responsibilities:

• Directing digital marketing strategies for major rebranding campaigns.
• Managing digital teams and implementing Agile workflows.
• Presenting performance analytics and campaign insights to senior leadership.

Achievements:

• Successfully managed a major rebranding campaign with a £750,000 budget.
• Introduced Agile methodologies, significantly enhancing workflow efficiency.
• Improved internal processes, boosting project delivery speed, and quality.

Responsibilities:

• Leading lead-generation projects and coordinating with PPC specialists and external agencies.
• Managing the monthly Google AdWords budget and overseeing campaign performance.
• Commissioning creative assets for digital campaigns.

Achievements:

• Managed a £15,000 monthly Google AdWords budget, significantly increasing online engagement.
• Achieved a 65% growth in Instagram engagement over three months.
• Effectively managed multiple simultaneous lead-generation projects, optimising results.

Responsibilities:

• Launching and managing social media channels.
• Scheduling and creating engaging content across social media platforms.
• Developing and presenting weekly social media performance reports.

Achievements:

• Successfully launched Facebook, Twitter, and Instagram accounts, accumulating over 5,000 followers within 18 months.
• Developed and executed engaging video content, personally filming and editing promotional materials.
• Implemented A/B testing strategies, doubling click-through rates from 14.15% to 31.72%.
• Managed a property development campaign, liaising effectively with third-party creative agencies.
• Introduced new content scheduling platforms (Hootsuite, Later), and workflow improvements.

Responsibilities:

• Producing promotional content for television programs.
• Coordinating global marketing materials and international broadcasts.
• Managing budgets and creative strategies for promotional campaigns.

Achievements:

• Successfully pitched and managed international promotional campaigns.
• Ensured alignment of global marketing materials across multiple international markets.
• Managed comprehensive budgeting and media handling for international broadcast promotions.