Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Jerrick George

Dubai

Summary

A digital merchandiser with a proven track record of driving revenue growth through innovative digital strategies. Over two years of experience supporting cross-functional teams in the development and execution of successful eCommerce initiatives. Adept at leveraging data-driven insights to optimize online platforms, enhance user experiences, and increase conversion rates.

Overview

4
4
years of professional experience
1
1
Certification

Work History

E-Commerce Merchandise Lead

Unilever
2022.01 - Current
  • Leading digital merchandising strategy across omni-channel, pureplay, and fast-delivery platforms, driving sales growth throughout Arabia.
  • Oversee digital content production pipeline, from ideation and brand alignment to content creation and deployment.
  • Marketing budget tracking, invoicing, and ensuring media plan accuracy.
  • Partner with inventory management teams to develop and implement strategies that optimize stock levels and minimize stockouts, ensuring product availability and cost efficiency.
  • Oversee product lifecycles from ideation to end-of-life, ensuring successful launches, timely updates, and strategic discontinuations to maximize product profitability.

Marketing Assistant

Kerry
2021.01 - 2022.01
  • Collaborate with marketing teams to ensure efficient and on-time execution of communication projects.
  • Craft visually compelling concept boards and manage seamless activation of marketing campaigns.
  • Analyze campaign data, including customer interactions and case studies, to assess performance and identify optimization opportunities.
  • Coordinate logistics and execution of marketing activities across various platforms, including trade shows (e.g.,Gulfoods).

Education

Master of Marketing -

University of Wollongong
Dubai

Bachelor of Business - Financial Management

University of Pune
Pune
04.2021

Skills

  • Brand Management
  • E-commerce
  • Digital Marketing
  • FMCG experience
  • Performance Analysis
  • Merchandise planning

Certification

  • Certified Digital Marketing Professional (CDMP), Digital Marketing Institute

Timeline

E-Commerce Merchandise Lead

Unilever
2022.01 - Current

Marketing Assistant

Kerry
2021.01 - 2022.01

Master of Marketing -

University of Wollongong

Bachelor of Business - Financial Management

University of Pune
  • Certified Digital Marketing Professional (CDMP), Digital Marketing Institute
Jerrick George