Jerrick George
Dubai
Summary
A digital merchandiser with a proven track record of driving revenue growth through innovative digital strategies. Over two years of experience supporting cross-functional teams in the development and execution of successful eCommerce initiatives. Adept at leveraging data-driven insights to optimize online platforms, enhance user experiences, and increase conversion rates.
Overview
4
4
years of professional experience
1
1
Certification
Work History
E-Commerce Merchandise Lead
Unilever
2022.01 - Current
- Leading digital merchandising strategy across omni-channel, pureplay, and fast-delivery platforms, driving sales growth throughout Arabia.
- Oversee digital content production pipeline, from ideation and brand alignment to content creation and deployment.
- Marketing budget tracking, invoicing, and ensuring media plan accuracy.
- Partner with inventory management teams to develop and implement strategies that optimize stock levels and minimize stockouts, ensuring product availability and cost efficiency.
- Oversee product lifecycles from ideation to end-of-life, ensuring successful launches, timely updates, and strategic discontinuations to maximize product profitability.
Marketing Assistant
Kerry
2021.01 - 2022.01
- Collaborate with marketing teams to ensure efficient and on-time execution of communication projects.
- Craft visually compelling concept boards and manage seamless activation of marketing campaigns.
- Analyze campaign data, including customer interactions and case studies, to assess performance and identify optimization opportunities.
- Coordinate logistics and execution of marketing activities across various platforms, including trade shows (e.g.,Gulfoods).
Education
Master of Marketing -
University of Wollongong
DubaiBachelor of Business - Financial Management
University of Pune
Pune04.2021
Skills
- Brand Management
- E-commerce
- Digital Marketing
- FMCG experience
- Performance Analysis
- Merchandise planning
Certification
- Certified Digital Marketing Professional (CDMP), Digital Marketing Institute
Timeline
E-Commerce Merchandise Lead
Unilever
2022.01 - Current
Marketing Assistant
Kerry
2021.01 - 2022.01
Master of Marketing -
University of Wollongong
Bachelor of Business - Financial Management
University of Pune
- Certified Digital Marketing Professional (CDMP), Digital Marketing Institute
Similar Profiles
Alvin LeAlvin Le
Category Engineer Intern at UnileverCategory Engineer Intern at Unilever
Devika SahniDevika Sahni
Lead Innovation Chef at UnileverLead Innovation Chef at Unilever
Ahmet DemirAhmet Demir
Digital Transformation Manager at UnileverDigital Transformation Manager at Unilever