Jesal Doshi
Dubai
Summary
- As a strategic marketing leader with a robust business mindset, I bring over 15 years of experience in driving growth and innovation. My diverse expertise has been instrumental in growing brand revenue and meeting commercial KPIs, while my founder mindset has proven effective in scaling businesses from inception, doubling turnover, and breaking into new markets and categories. With a consumer-first approach, I have successfully managed teams and worked closely with leadership to foster innovation and identify new opportunities.
- My proficiency in growth hacking is evident across various CPG segments for renowned brands such as DAAWAT, Rainbow, St.Ives, Pears, Vaseline, Dove, Omo (Surf Excel), and Knorr. I possess a deep understanding of Middle Eastern consumers and markets, which has been crucial since 2013 for launching culturally resonant brand campaigns in both personal care and food sectors
- Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
19
19
years of professional experience
Work History
Markeng Manager (Contract)
LT Foods Middle East
06.2023 - Current
- Spearheaded markeng iniaves for LT Foods' Basma Rice Brands porolio, enhancing brand presence across the Middle East, Gulf, Levant, and Iraq, with a strategic expansion in KSA.
07.2022 - 05.2023
- Took Career break
Markeng Manager - Rainbow Evaporated milk, Friesland Campina
Friesland Campina
12.2020 - 06.2022
- Commercial Brand Leader: Creang & driving brand growth plans for 235+ €Mil iconic brand Rainbow
- Contribung to 70% of company sales and profitability
- Global and local stake holder management, leading immediate and cross-funconal team.
Sr. Markeng Manager (GM-Markeng) Creme21, Emami Internaonal
Emami Internaonal
01.2020 - 12.2020
- Creang global architecture: Craing Global Brand Vision, embedded in innovaon funnel designed by looking into category gaps, funnel that fuels growth for next 5 years
- This was an important step as the brand was newly acquired brand by Emami Group.
Markeng Manager - North Africa & Middle East, Unilever Internaonal
Unilever Internaonal
08.2017 - 12.2019
- Leading the Markeng roadmap for the cluster: Creang market-wise strategies and brand communicaon for 10+ Brands across both F&R + HPC
- Cascading and aligning the plans with Country heads, owning the P&L planning smart markeng budgets to support businesses worth 100+ Euro Million.
Markeng Manager - South Asia, Unilever Internaonal
Unilever Internaonal
01.2016 - 07.2017
- Overall P&L responsibility for Personal care brands across all categories skin, hair & cosmecs.
Brand Manager - Lakme & Seeding Projects, Unilever Internaonal
Unilever Internaonal
02.2012 - 12.2015
- Global Business Lead for Lakme taking Unilever's only cosmec brand outside home country India, Setup the business from ground level, delivering 50% brand growth from 2Cr to 7Crs in 3 Yrs, idenfying right distributor partners, designing and execung launch strategy in pilot market of SEA & Middle East
Brand Building and Brand Development - Fabric Wash, Hindustan Unilever Ltd
Hindustan Unilever Ltd
10.2005 - 01.2012
- Designing Market Development Model for Surf Excel Mac to be rolled out across APAC, developing a launch toolkit with an objecve to take best pracces from across markets and implemenng a flawless repeatable launch model.
Education
M.Com. (Masters in Commerce) -
Mumbai University
01.2003
B.Com. (Bachelor in Commerce) -
Mumbai University
01.2000
Skills
- Brand Strategy into Action
- P&L Owner
- White Space Expertise
- Digital/Social Media Marketing
- Craft Brand Communication
- Unlock Growth Potential
- Drive top-line & bottom-line with smart budgeted brand campaigns, delivering double-digit growth across India, Pakistan, Sri Lanka, Bangladesh & Nepal
- Designing Marketing Mix for Multiple categories & brands: Pears, Lakme, CIF, Dove, Axe, StIves
- Delivering incremental growth of 10% with the launch of Lakme in the rest of South Asia, Pakistan, Bangladesh, Nepal, and Sri Lanka
- Developing a Go-to-Market strategy with a focused pilot plan across all countries, supported with best-in-class consumer experience by winning at POS
- Creating strategy for Health & Beauty Channels in India, studying shopper behavior and identifying premium portfolio for exclusive seeding before mainstream launch
- ECommerce channel portfolio strategy for beauty brands leading 2X growth within 6 months Leveraging key tools of SEO, A Content
- Brand Building and Brand Development - Fabric Wash, Hindustan Unilever Ltd
- Designing Market Development Model for Surf Excel Matic to be rolled out across APAC, developing a launch toolkit with an objective to take best practices from across markets and implementing a flawless repeatable launch model
- Step by step guide to changing consumer habits through educational marketing mix and mass media that delivered business results for 2 new categories of fabric conditioner and detergents for washing washing
- Pitched, Negotiate and Won Strategic Partner Alliance at PAN India with Whirlpool and Samsung, this partnership boosted sales by 50%
- Developing Winning Mix on Surf Excel Blue, a brand that was degrowing, objective to delivery product experience at accessible price with task to uptrade from mass powders, communication mix that sharply landed product functionality with simple messaging
Languages
English
Timeline
Markeng Manager (Contract)
LT Foods Middle East
06.2023 - Current
07.2022 - 05.2023
Markeng Manager - Rainbow Evaporated milk, Friesland Campina
Friesland Campina
12.2020 - 06.2022
Sr. Markeng Manager (GM-Markeng) Creme21, Emami Internaonal
Emami Internaonal
01.2020 - 12.2020
Markeng Manager - North Africa & Middle East, Unilever Internaonal
Unilever Internaonal
08.2017 - 12.2019
Markeng Manager - South Asia, Unilever Internaonal
Unilever Internaonal
01.2016 - 07.2017
Brand Manager - Lakme & Seeding Projects, Unilever Internaonal
Unilever Internaonal
02.2012 - 12.2015
Brand Building and Brand Development - Fabric Wash, Hindustan Unilever Ltd
Hindustan Unilever Ltd
10.2005 - 01.2012
M.Com. (Masters in Commerce) -
Mumbai University
B.Com. (Bachelor in Commerce) -
Mumbai University