Jessica El Rami

Leading global communications powerhouse

• Co-led the launch and operations of Burson’s newest Mobility & Transportation practice, leading new business, client excellence, and integration across the META region.
• Secured and grew million-dollar accounts (e.g., Al-Futtaim Electric Mobily, Careem, Ceer, Riyadh Air, Sanad) while upselling new projects and consistently expanding retainers.
• Designed and delivered crisis simulations using Burson’s proprietary FlightSchool tool, training 40+ executives across 15 markets; among only 22 globally certified to operate the tool.
• Delivered bespoke media training for 70+ leaders and market heads across the region, tailoring scenarios to individual expertise and business needs.
• Recognised with the ‘Dave Robinson’ Award for Outstanding Young Communicator of the Year for excellence in client impact, creativity, and leadership.Orchestrated integrated, multi-disciplinary teams to deliver high-impact campaigns that combined storytelling, analytics, and proactive engagement.
• Built and mentored high-performing teams across key accounts, empowering colleagues through knowledge-sharing, coaching, and operational excellence frameworks.
• Profiled by ex-Burson META CEO as a “future Agency CEO” and consistently commended by clients for strategic advisory, creativity, and trust-building.

Lifestyle communications and creative agency specialized in luxury

• Managed communications for Meliá Hotels International, driving coverage for its luxury portfolio while supporting corporate communications initiatives across key global markets.
• Played a central role in the launch of ME Dubai, the only hotel designed by Zaha Hadid, delivering high-profile media exposure and brand positioning in the UK and GCC.
• Successfully led the London launch of The Engine Room, an award-winning boutique rowing studio, positioning it as one of the city’s most innovative fitness offerings.
• Oversaw day-to-day communications for BodyHoliday and Rendezvous, luxury resorts in St. Lucia, building their profile in the UK market and securing top-tier travel & lifestyle media coverage.
• Built strong experience across luxury lifestyle, hospitality, and wellness sectors, balancing consumer-facing storytelling with corporate reputation management.

Leading manufacturers of premium diaries, table books and promotional items

• Accounting and finance division
• Responsible for keeping financial accounts up to date on a daily basis
• Preparation of financial reports, planning and forecasting

A financial consultancy firm involved in debt restructuring

• Acquired a strong knowledge of accounting principles and their application
• Preparation of financial reports