Hi, I’m
Jibin Gregory
Dubai,UAE
Summary
Committed and energetic individual with a passion for creative marketing. Keeps up to date with and monitors market trends and new technologies to identify marketing opportunities. Seeks chance to gain hands-on experience in developing and executing marketing strategies.
Overview
14
years of professional experience
2
years of post-secondary education
1
Certification
Work history
Smart Travels LLCSharjah, UAE
Head of marketing
06.2024 - Current
Job overview
- Leading and managing the marketing team, providing guidance and support to ensure alignment with the company's strategic objectives, which resulted in a 30% improvement in team performance and productivity.
- Coordinating sales initiatives with the marketing strategy to optimize lead generation efforts, leading to a 20% increase in sales conversions over a defined period.
- Developing and executing comprehensive branding strategies that enhanced the company’s visibility and reputation in the travel industry, successfully increasing brand awareness.
- Implementing digital marketing campaigns across various platforms, including social media and email marketing, resulting in a measurable boost in customer engagement and a significant increase in inquiries.
- Driving lead generation efforts through targeted promotions and events, achieving a notable increase in qualified leads that contributed to overall revenue growth.
- Conducting market research and competitor analysis to identify trends and opportunities, enabling the team to adapt strategies that led to successful new product launches and service offerings.
- Analyzing marketing performance metrics and ROI, using insights to refine campaigns and improve effectiveness, resulting in a marked increase in overall marketing effectiveness and customer acquisition.
WingsWay Training InstituteDubai, UAE
Marketing manager
05.2023 - 02.2024
Job overview
- Develop and execute comprehensive marketing strategies to promote training programs and enhance the institute's brand presence in the education sector.
- Oversee digital marketing efforts, including SEO, PPC, and social media campaigns, successfully increasing online enrollment by 20%.
- Conduct market research and competitor analysis to identify emerging trends and adapt marketing strategies, leading to a 25% growth in student inquiries.
- Manage and coordinate events and workshops to engage prospective students, achieving an increase in participation rates by 10%.
- Collaborate with the content team to create impactful marketing materials, resulting in improved course visibility and a notable increase in conversions.
- Analyze and report on marketing performance metrics, using data-driven insights to refine campaigns, leading to a significant boost in overall student enrollment and retention rates.
Tanseeq Investment Group of CompaniesDubai, UAE
Digital Marketing & E-commerce Specialist
06.2022 - 04.2023
Job overview
- Develop and launch an e-commerce store, creating a user-friendly interface that enhanced the shopping experience and drove online sales.
- Implement digital marketing strategies, including SEO and paid advertising, successfully increasing website traffic by 20%.
- Manage product listings and inventory, ensuring accurate and appealing representations that led to higher conversion rates.
- Analyze customer behavior and sales data, using insights to optimize marketing campaigns and improve product offerings, resulting in a 20% increase in revenue.
- Collaborate with the design and content teams to create engaging marketing materials and promotions, significantly boosting brand awareness and customer engagement.
- Track and report on e-commerce performance metrics, making data-driven adjustments that led to a notable improvement in customer satisfaction and retention rates.
WingsWay Training InstituteDubai, Dubai
Digital Marketing Specialist
09.2020 - 05.2022
Job overview
- Develop and execute targeted digital marketing campaigns to generate quality leads, successfully increasing lead acquisition by 15%.
- Optimize landing pages and lead capture forms to improve conversion rates, resulting in a 10% increase in successful sign-ups or inquiries.
- Utilize SEO and content marketing strategies to drive organic traffic, contributing to a significant boost in overall lead generation.
- Analyze and report on lead generation metrics, making data-driven adjustments that led to enhanced campaign performance and a measurable increase in lead quality and sales conversions.
Envertiz ConsultancyCochin, India
Digital Marketing Manager
01.2020 - 09.2020
Job overview
- Develop and execute comprehensive digital marketing strategies across platforms (social media, SEO, PPC, email) to achieve business goals and drive growth.
- Led and mentored marketing team, ensuring seamless coordination across campaigns while aligning efforts with business objectives.
- Analyze campaign performance metrics to measure ROI, making data-driven adjustments to improve efficiency and drive higher conversions.
- Successfully implemented targeted digital campaigns, resulting in increased website traffic, lead generation, and measurable boost in revenue or brand awareness.
Blue Ocean Management TrainingDubai, UAE
Digital Marketing Officer
07.2019 - 01.2020
Job overview
- Develop and implement digital marketing strategies to promote courses and programs, enhancing brand visibility and attracting potential students.
- Manage social media accounts, creating engaging content and campaigns to foster community engagement and increase followers.
- Optimize the website for SEO to improve search engine rankings and drive organic traffic to the academy’s offerings.
- Conduct market research and competitor analysis to identify trends and opportunities, ensuring our marketing efforts remained competitive.
- Analyze campaign performance and user engagement metrics, using insights to refine strategies and maximize return on investment (ROI).
Everything.ae LLCDubai, UAE
Digital Marketing Officer
02.2017 - 06.2019
Job overview
- Planning and executing digital marketing campaigns across channels like social media, email, and search engines to drive brand growth and lead generation.
- Analyzing campaign performance using tools like Google Analytics to measure success and optimize strategies for better results.
- Collaborating with teams to create compelling content, manage SEO, and ensure consistent brand messaging across all digital platforms.
TNM Online Solutions Pvt LtdKannur, India
Digital Marketing Executive
05.2012 - 01.2017
Job overview
- Creating and managing engaging content across social media platforms to boost brand awareness and audience engagement.
- Running targeted ad campaigns, tracking performance metrics, and optimizing strategies to drive growth and conversions.
TNM Online Solutions Pvt LtdCochin
Digital Marketing Executive
05.2012 - 01.2017
Viaweb India Pvt. Ltd.Cochin, India
Social Media Marketer
04.2011 - 04.2012
Education
Annamalai UniversityIndia
Bachelor's Degree In Commerce Computer Application from Commerce
06.2008 - 09.2010
Skills
- Web development
- Media Content Strategy
- Branding
- Strategy Development & Implementation
- PPC Bid Management
- Digital Marketing Strategy
- Content Marketing
- Web Analytics
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Marketing Strategy
- Marketing
- Project Management
- Lead Generation
- E-commerce
- Google Adwords
- Brand guideline development
- Marketing strategy formulation
- Content production and localization
- Market research and development
- SEMRush
- Retail marketing
Languages
English
Advanced
Hindi
Upper intermediate
Malayalam
Proficient (C2)
Certification
AI Powered Digital Marketing Mastery Program
Xaltius Academy
Issued Feb 2024 · Expired May 2024
Credential ID 201725144R
PRINCE2 Registered Practitioner
APMG International
Issued Jun 2017
Credential ID 6026989.20672820
Advanced PHP MySql development
NIIT Limited
Issued Mar 2014
Credential ID 15CBZZZZZ9745
Affiliations
- Travelling
- Photography
Personal Information
Nationality: Indian
Passport no. : Z 4684109
References
References available upon request.
Timeline
Head of marketing
Smart Travels LLC
06.2024 - Current
Marketing manager
WingsWay Training Institute
05.2023 - 02.2024
Digital Marketing & E-commerce Specialist
Tanseeq Investment Group of Companies
06.2022 - 04.2023
Digital Marketing Specialist
WingsWay Training Institute
09.2020 - 05.2022
Digital Marketing Manager
Envertiz Consultancy
01.2020 - 09.2020
Digital Marketing Officer
Blue Ocean Management Training
07.2019 - 01.2020
Digital Marketing Officer
Everything.ae LLC
02.2017 - 06.2019
Digital Marketing Executive
TNM Online Solutions Pvt Ltd
05.2012 - 01.2017
Digital Marketing Executive
TNM Online Solutions Pvt Ltd
05.2012 - 01.2017
Social Media Marketer
Viaweb India Pvt. Ltd.
04.2011 - 04.2012
Annamalai University
Bachelor's Degree In Commerce Computer Application from Commerce
06.2008 - 09.2010
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