Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic
Jillian Park

Jillian Park

Dubai,DU

Summary

Dynamic and results-driven Head of Premium Live with extensive experience in managing high-profile events and delivering premium hospitality services. Proven track record in driving the growth and development of premium departments, creating and implementing an innovative hospitality brand, and ensuring seamless execution of premium experiences. Adept at leading cross-functional teams, managing complex projects, and developing effective communication strategies. Skilled in identifying new commercial opportunities, overseeing budgets and forecasts, and maintaining strong client relationships. Committed to delivering exceptional customer service and upholding the highest standards of safety and quality in all operations.

Overview

12
12
years of professional experience
1
1
year of post-secondary education

Work History

Head of Premium Live

ASM Global APAC, Coca-Cola Arena
Dubai, UAE
04.2024 - Current
  • Oversee the Premium Live Department, managing Premium Live Managers and Assistant Managers.
  • Drive the growth and development of the Premium Live department.
  • Created and implemented the new Premium Hospitality brand 'Elevate,' establishing its identity both internally and externally at Coca-Cola Arena.
  • Lead the implementation of new concept designs, tiers of hospitality, premium experiences, and revenue generation.
  • Direct and execute external premium initiatives, focusing on the growth and development of the Elevate product.
  • Lead programming for premium initiatives, scouting and booking new talent.
  • Manage interior design and project management for all renovation projects within the Arena.
  • Develop and implement effective communication strategies between event-led departments.
  • Identify new commercial opportunities within tiers of hospitality, focusing on increasing revenue by 30% across the Premium department.
  • Oversee Premium Live forecasts and budgets.
  • Develop network initiatives to capture new business.
  • Conduct market research to adapt new premium spaces within the arena.
  • Collaborate with Marketing on content development for new initiatives.
  • Establish and maintain relationships with potential clients of Coca-Cola Arena's premium zones.
  • Plan, execute, and deliver new special projects, including external stadium hospitality under the brand of Elevate.

Premium Project Manager

ASM Global
Dubai, UAE
12.2022 - 05.2024
  • Liaise with internal departments to ensure all required resources are identified, booked, and in place for event day.
  • Manage premium zones from an operational perspective, collaborating with event operations, facility management, IT, F&B, and marketing departments.
  • Oversee pre-event checks and complete relevant check sheets to enable the opening of doors.
  • Work alongside the Premium Business Manager to ensure the delivery of a first-class hospitality experience.
  • Undertake tours of suites, lounges, and potential premium event spaces with prospective suite holders and hospitality customers.
  • Establish and maintain relationships with suite holders, hospitality guests, and other stakeholders and potential clients of Coca-Cola Arena's premium zones.
  • Ensure all post-event data and information, including post-event reports, are completed, gathered, and stored.
  • Manage the hostess manpower supply contract and training for suite levels.
  • Plan, execute, and deliver new special projects.
  • Ensure H & S compliance in all premium zones during event build, break and open.

Content / Programming :

  • Undertake venue tours with prospective hirers.
  • Liaise with relevant teams regarding venue hire agreements (VHA).
  • Lead relationships between promoters and the venue team.
  • Work with marketing and ticketing departments to ensure preparation and on-sale is efficient and on-time.
  • Ensure all post-event data and information, including reporting, are gathered and presented in a suitable format.

Business Owner - Makeup artist

The Backstage Artist
Glasgow, Scotland
04.2018 - 12.2023
  • Apply makeup to clients for various occasions, including weddings and special events.
  • Consult with clients to understand their needs and preferences, offering professional advice and recommendations.
  • Stay updated with the latest makeup trends, techniques, and products.
  • Maintain a clean and organized workspace, ensuring all tools and products are sanitized.
  • Collaborate with photographers and other professionals to achieve desired looks.
  • Provide makeup touch-ups and adjustments as needed during events.
  • Educate clients on proper makeup application and skincare routines.
  • Manage inventory of makeup products and tools, placing orders as necessary.
  • Specialized in SFX.

Event Manager

Scottish Event Campus/ The SSE Hydro
Glasgow, Scotland
05.2013 - 10.2022

Event Manager, SEC/ The Ovo Hydro

Working across large scale live events such as Taylor Swift, Nicki Minaj, Sir Elton John and UFC Live with an Arena capacity of 15K.

Key Responsibilities:

  • Built, managed, and delivered events, covering pre-sales, planning, operational delivery, budget control, and venue management.
  • Served as Project Manager and Event Lead, overseeing front and back of house delivery.
  • Assisted in Command-and-Control planning for live events, leading crisis management.
  • Led new business operations, coordinating with the sales team to create plans for new clients and partners.
  • Ensured efficient cost management and accurate budget processes, delivering events on or below budget.
  • Oversaw F&B contractors, maintaining standards, and managing VIP hospitality.
  • Developed traffic management plans and coordinated build/breakdown requirements.
  • Ensured safety structures and communication plans were in place for public and occupational health and safety.
  • Delivered exceptional customer service and maintained effective communication strategies.
  • Committed to personal and team development, conducting performance reviews as required.

Event Manager (Sabbatical)

Expo 2020
Dubai, UAE
07.2021 - 04.2022
  • Number of Events Managed : 240
  • Successfully managed special events ranging from conferences to cultural performances at one of Expo's largest pavilions, Terra Auditorium – Sustainability Pavilion, on behalf of Her Excellency Reem Al Hashimi.
  • Ensured Terra's mission of sustainability was upheld by 100+ participant countries over 240 events hosted at the pavilion.
  • Developed scopes and contracts to ensure seamless execution of events with third-party contractors.
  • Project managed contractor delivery, working closely with venue management, internal stakeholders, and international participants.
  • Successfully executed three events per day for six months, maintaining effective client relationships and time management throughout.

Education

NVQ Level 4 - Spectator And Safety Management

SEC
Glasgow
01.2018 - 04.2019

International General Certificate - Health And Safety

NEBOSH
07-2021

Professional Certificate & Diploma - Event And Safety Management

National Arena's Association
12-2019

Bachelor of Arts - (Hons) Festival And Event Management

Edinburgh Napier University
06-2013

Skills


  • Project management and strategic operational planning
  • Strong leadership and communication
  • Time management and organization
  • Decision making and problem solving
  • Ability to work under pressure
  • Mentoring and development
  • Financial Acumen

Affiliations

  • Gym
  • Horse riding
  • Skiing

Timeline

Head of Premium Live

ASM Global APAC, Coca-Cola Arena
04.2024 - Current

Premium Project Manager

ASM Global
12.2022 - 05.2024

Event Manager (Sabbatical)

Expo 2020
07.2021 - 04.2022

Business Owner - Makeup artist

The Backstage Artist
04.2018 - 12.2023

NVQ Level 4 - Spectator And Safety Management

SEC
01.2018 - 04.2019

Event Manager

Scottish Event Campus/ The SSE Hydro
05.2013 - 10.2022

International General Certificate - Health And Safety

NEBOSH

Professional Certificate & Diploma - Event And Safety Management

National Arena's Association

Bachelor of Arts - (Hons) Festival And Event Management

Edinburgh Napier University
Jillian Park