Corporate Strategy & Communications at Empower Dubai
Successful professional with over 20 years of demonstrated ability in delivering mission-critical results. Experienced in developing Strategic Plans, Strategic Communications, Content Management & Press Releases, Global Associations, Annual Report preparations, Corporate Events Planning, Market Research, Business Process Mapping, Project Management, and crafting targeted messaging to promote and inform the general public of events, promotions and campaigns.
Overview
22
22
years of professional experience
Work History
Communications Executive – Corporate Strategy Department
Emirates Central Cooling Systems Corporation PJSC (EMPOWER)
10.2018 - Current
Develop and implement communication strategies aligned with company objectives, targeting both internal and external stakeholders.
Collaborate with departments to formulate the company's strategic plan, set corporate KPIs, and support global and local associations.
Manage content for the company website and coordinate the publishing of integrated annual reports.
Foster media relations by collaborating with the marketing team to secure positive coverage and manage media engagements.
Create and manage content across various channels, ensuring consistency in brand messaging. Support internal communication efforts, including the company newsletter, and oversee branding and image management.
Assist in planning communication strategies for events and campaigns, including crisis communication, and contribute to digital communication.
Conduct competitor benchmarking, provide research and analysis on industry trends, and aid in evaluating new business opportunities to support corporate and marketing strategy implementation
Middle East Lead - Field & Tab and Multi Country projects
Kantar Group
07.2017 - 09.2018
Responsible for the regional execution of inter-co Multi Country Market Research Projects, Business Development of the Field & Tab service of Kantar Operations in the region, Proposals and Quotations, Communication with the Global teams and other stakeholders, Client Communications and Relations, Consultancy with internal and external Clients, Pricing and budgeting, Preparation of Market Research study materials, Project Planning, Monitoring Quality Control, Data reading and initial analysis, Market Insight to Global Lead teams, Localization of questionnaires and project design, Strategic Planning for the growth of the Field & Tab unit, Project Training to support teams in the region
Business Operations Executive
Kantar AMRB
12.2015 - 06.2017
Project Management of Market Research Studies in the MENA region, Pricing and budgeting for Field & Tab studies (for internal clients), Training to Data Collection team, Preparation of quotations and Job commissioning, Preparation of Market Research study materials, Support in developing the internal and external F&T business of AMRB, Supplier Management, Client Communications and Relations
Project In-Charge
TNS Global
11.2011 - 11.2015
Fully responsible for the management of Market Research projects in field and ensure all standards are met according to Global Standards that are specified within the project, Prepare project-specific plans – sampling, quota allotment and time plans, Client interaction as and when required, Approval and allocation of Budgets for field operations, Ensure /adhere to Quality standards to ensure that the region is successful in meeting the company’s objectives /goals
Field Manager
IMRB International Bangalore
01.2008 - 01.2011
Overall responsibility on the field administration of Market Research projects, Communication to Clients, Monitoring the execution of Market research projects by Field Executives from the initial stage to the closure, Training, development and appraisal of Field Executives, Approval and allocation of Budgets for field operations, External Agency Management
Field Operations Executive
IMRB International Kochi
01.2003 - 01.2008
Planning and preparation of allocated projects and their required resources, Execution of fieldwork within a specified time frame with desired quality, Monitoring the progress and quality of fieldwork on a day-to-day basis, Communication with Clients and Client service team on projects, Training of Freelancers on particular projects, MIS preparation and reporting
Education
MBA - Marketing
Mahatma Gandhi University
Kottayam, Kerala
01.2001
BBA - undefined
Mahatma Gandhi University
Kottayam, Kerala
01.1998
Skills
Strategic Communications
Corporate Strategy and Setting KPIs
Public Relations Strategies
Corporate Events Planning
Global Associations
Brand Messaging
Press Releases
Media watch & Market Intelligence
Market Research
Content Management
Teamwork and Collaboration
Thought leadership
Project Management
Interpersonal Skills
Decision-Making
SWOT Analysis
Business Process Mapping
Accomplishments
Successfully planned and implemented the strategic communication campaign for Empower IPO.
Collaborated with internal departments and developed Empower's 5 Strategic Plan.
Successfully published Empower Annual Integrated Reports for 2022 and 2023.
Collaborated with the United Nations Environment Program (UNEP) and organised UNEP Workshop in Dubai and the International District Energy Association (IDEA), and organised District Cooling Summit 2023 in Dubai as part of COP28.
Languages
English
Malayalam
Hindi
Kannada
Tamil
Personal Information
Date of Birth: 05/25/75
Gender: Male
Nationality: Indian
Driving License: Valid UAE Driving License
Marital Status: Married
References
Available upon request
Timeline
Communications Executive – Corporate Strategy Department
Emirates Central Cooling Systems Corporation PJSC (EMPOWER)
10.2018 - Current
Middle East Lead - Field & Tab and Multi Country projects
Kantar Group
07.2017 - 09.2018
Business Operations Executive
Kantar AMRB
12.2015 - 06.2017
Project In-Charge
TNS Global
11.2011 - 11.2015
Field Manager
IMRB International Bangalore
01.2008 - 01.2011
Field Operations Executive
IMRB International Kochi
01.2003 - 01.2008
MBA - Marketing
Mahatma Gandhi University
BBA - undefined
Mahatma Gandhi University
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