JOAN MARINA REYNOLDS
Dubai
Summary
Experienced and effective Regional Retail Sales and Operations Manager with over 15 years of experience in the Asia Pacific region. Brings forth valuable industry expertise. Proven track record of improving overall operations within a company or department by collaborating with team members to achieve goals. Committed to creating an environment that fosters increased sales and customer satisfaction. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring, and morale-building abilities to enhance employee engagement and boost performance.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Retail Operations Manager
Bluebell Group (Manolo Blahnik, Moschino, ba&sh)
03.2024 - 08.2024
- Collaborated closely with other managers to exchange best practices in retail operations management and drive continuous improvement across the organization.
- Reviewed store sale numbers, cost of inventory, operational expenses and inventory losses.
- Determined layout of store merchandise for visual appeal to consumers.
- Improved customer satisfaction ratings with attentive service, prompt issue resolution, and proactive relationship building efforts.
- Oversaw all aspects of store operations, ensuring consistent compliance with company policies and industry regulations.
- Analyzed sales data to identify trends in consumer behavior, informing more effective merchandising strategies.
International Area Manager
Bimba y Lola
09.2017 - 08.2022
- Developed and implemented strategies to expand the company's presence in the assigned territory
- Achieved market revenue growth by 35% in year 1 and 25% in year 2
- Led a team of sales representatives and launched the e-commerce project in Singapore.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Continuously improved operational procedures through ongoing evaluation of existing practices, incorporating feedback from team members and adopting industry best practices.
- Transformed underperforming teams into productive, profitable teams.
- Facilitated conflict resolution among team members, promoting open communication and fostering a positive workplace culture.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Brand & Operations Manager
Al Futtaim Group (Inditex Brands)
10.2014 - 09.2017
- Led the operations of 12 stores and managed a team of approximately 120 staff
- Analysed staff productivity and provided recommendations to optimize performance
- Headed the total brand operations for Bershka in Singapore.
- Optimized product offerings through thorough competitive analysis and consumer research.
- Boosted employee morale through effective communication, fostering a positive work environment that increased productivity levels.
- Spearheaded the launch of new products by managing end-to-end project timelines and coordinating efforts from multiple departments.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Consulted with product development teams to enhance products based on customer interest data.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Retail Operations Manager
Estee Lauder Companies (MAC)
07.2013 - 07.2014
- Led the operations of 8 counters and 2 stores with a total staff of 55
- Oversaw the sell-in and sell-out process in department stores while ensuring staff productivity and meeting KPI targets.
- Collaborated closely with other managers to exchange best practices in retail operations management and drive continuous improvement across the organization.
- Reviewed store sale numbers, cost of inventory, operational expenses and inventory losses.
- Improved customer satisfaction ratings with attentive service, prompt issue resolution, and proactive relationship building efforts.
- Managed inventory control and stock levels by implementing accurate tracking systems and optimizing orders.
- Oversaw all aspects of store operations, ensuring consistent compliance with company policies and industry regulations.
- Conducted performance evaluations for staff members, identifying areas of strength as well as opportunities for improvement and providing targeted coaching accordingly.
- Championed a culture of continuous improvement within the team by encouraging open feedback, experimentation with new ideas, and learning from both successes and failures.
- Set performance goals for each department within the store to ensure alignment with overall business objectives.
Retail & Operations Manager
FJ Benjamin (GUESS?)
08.2011 - 07.2013
- Collaborated closely with other managers to exchange best practices in retail operations management and drive continuous improvement across the organization.
- Reviewed store sale numbers, cost of inventory, operational expenses and inventory losses.
- Contributed to leadership team for implementing company policies and procedures.
- Reduced employee turnover rate by fostering a positive work environment and providing ongoing support to staff members.
- Conducted performance evaluations for staff members, identifying areas of strength as well as opportunities for improvement and providing targeted coaching accordingly.
- Developed a high-performing team through effective recruitment, training, and mentoring initiatives.
- Provided regular feedback to employees regarding their performance as part of a comprehensive talent development plan focused on individual growth potential.
- Implemented loss prevention measures by conducting regular audits, addressing discrepancies promptly, and reinforcing security protocols among staff members.
- Directed training and performance monitoring for 50 staff members.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Trade & Commercial Manager
L'Oreal Group (Shu Uemura)
10.2009 - 03.2011
- Managed operations for 10 counters and 1 boutique, overseeing all aspects of business performance
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Increased sales revenue by developing and implementing effective marketing strategies for commercial products.
- Developed strong partnerships with key stakeholders, fostering collaboration to achieve shared goals.
- Coordinated trade shows and other promotional events, showcasing company offerings effectively to prospective clients.
Senior Area Manager
Wing Tai Asia (Topshop, Topman, Ben Sherman)
10.2006 - 09.2009
- Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
- Set and achieved sales targets while managing all aspects of retail operations and merchandising.
- Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans.
- Managed multi-unit operations to develop teams and optimize workflows for maximum business results.
- Mentored junior managers, enhancing their leadership skills for future growth opportunities.
- Conducted regular competitive analysis to stay ahead of industry trends, adjusting strategies accordingly for sustained success.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Defined clear targets and objectives and communicated to other team members.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Managed senior-level personnel working in marketing and sales capacities.
Senior Fashion Consultant
Hugo Boss
05.2004 - 05.2006
- Provided personalized wardrobe and image consulting services to clients and organized Hugo Boss summer collection showcased at New Zealand Fashion Week.
- Conducted personal shopping services for high-profile clients, ensuring confidentiality and satisfaction.
- Optimized store layout based on customer flow analysis, enhancing overall shopping experience.
- Managed budgets for departmental operations while consistently maintaining profitability.
- Provided expert knowledge on current fashion trends, helping clients make informed purchasing decisions.
- Enhanced store sales by creating visually appealing merchandise displays that attracted customer attention.
- Liaised with corporate office on policy updates and best practices, ensuring consistent delivery of service across all locations.
- Merchandised store inventory in seasonal and brand displays.
- Worked with photographers and stylists to showcase products for optimal visibility.
Assistant Buyer/ Fashion Consultant
Element Life & Style
03.2004 - 05.2006
- Assisted in developing seasonal buying plans, ensuring optimal merchandise assortment to meet customer demands.
- Reduced stock shortages by closely monitoring inventory levels and proactively placing orders for replenishment.
- Assisted in creating engaging visual displays by providing input on product placement and selection based on sales data analysis.
- Conducted market research to identify emerging trends, informing strategic buying decisions for a competitive edge.
- Provided exceptional customer service by promptly addressing inquiries related to product availability, pricing, and special orders.
- Improved sell-through rates by utilizing historical sales data to make informed decisions about markdowns and clearance promotions.
- Researched and identified new suppliers and vendors.
- Improved inventory management by implementing efficient stock rotation strategies based on seasonal demand patterns.
- Boosted sales revenue through effective upselling and cross-selling of fashion products.
Senior Store Manager/ Regional Manager
Discovery Group (Charlie Brown)
06.2002 - 11.2004
- Worked closely with brand manager to set sales targets and implemented management systems to improve inventory control and management.
- Enhanced store appearance with meticulous merchandising, visual displays, and well-organized inventory management.
- Exceeded sales targets consistently through proactive promotion of products/services while maintaining exceptional levels of customer service.
- Facilitated seamless transitions during new product launches by coordinating cross-functional teams in merchandising, marketing, purchasing, logistics planning efforts.
- Collaborated with corporate leadership to align store operations with company-wide goals and initiatives.
- Developed a high-performing team through strategic recruitment, comprehensive training, and regular performance evaluations.
- Interacted well with customers to build connections and nurture relationships.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Supervised various locations, enforcing high-quality standards of operation.
- Established team priorities, maintained schedules and monitored performance.
Education
Bachelor of Arts -
Massey University
Palmerston North, New Zealand06.2001
Diploma in Entrepreneurship -
TAFE
Gold Coast, Australia09.1996
GCE O Levels -
CHIJ Toa Payoh
Singapore, Singapore11.1993
Skills
- Organizational Skills
- Communication Skills
- Data Analysis & Reporting
- Customer Service
- Store operations
- Operational Efficiency
- Retail Merchandising
- Staff Management
- Attention to Detail
Certification
- WSET Level 2, Wine & Spirit Education Trust, 07/01/21
- Retail Profitability, Workforce Skills Qualifications, 09/01/13
- Art of Retail Buying, SPRING SG, 03/01/08
Languages
English
Mandarin
Spanish
Personal Information
- Place of Birth: Singapore
- Nationality: Singaporean (Australian PR)
References
- Angela Goitia, International Retail Director, Bimba y Lola, +34 600 853 801
Timeline
Retail Operations Manager
Bluebell Group (Manolo Blahnik, Moschino, ba&sh)
03.2024 - 08.2024
International Area Manager
Bimba y Lola
09.2017 - 08.2022
Brand & Operations Manager
Al Futtaim Group (Inditex Brands)
10.2014 - 09.2017
Retail Operations Manager
Estee Lauder Companies (MAC)
07.2013 - 07.2014
Retail & Operations Manager
FJ Benjamin (GUESS?)
08.2011 - 07.2013
Trade & Commercial Manager
L'Oreal Group (Shu Uemura)
10.2009 - 03.2011
Senior Area Manager
Wing Tai Asia (Topshop, Topman, Ben Sherman)
10.2006 - 09.2009
Senior Fashion Consultant
Hugo Boss
05.2004 - 05.2006
Assistant Buyer/ Fashion Consultant
Element Life & Style
03.2004 - 05.2006
Senior Store Manager/ Regional Manager
Discovery Group (Charlie Brown)
06.2002 - 11.2004
Diploma in Entrepreneurship -
TAFE
GCE O Levels -
CHIJ Toa Payoh
- WSET Level 2, Wine & Spirit Education Trust, 07/01/21
- Retail Profitability, Workforce Skills Qualifications, 09/01/13
- Art of Retail Buying, SPRING SG, 03/01/08
Bachelor of Arts -
Massey University
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