Joanna Achkar
Dubai
Summary
Entrepreneur with 8+ years of experience in brand building, digital marketing, and project management. Founded and scaled a fine jewelry business with international reach, creating tailored strategies that drive revenue and enhance brand visibility. Skilled in e-commerce operations, content creation, and cross-functional team management. Now focusing on expanding corporate project management expertise while leveraging a strong entrepreneurial background.
Overview
10
10
years of professional experience
Work History
Account Manager Retail Marketing
For Porsche Middle East & Africa, at Keko
Dubai
04.2023 - Current
- Developed and executed strategic retail marketing campaigns for Porsche Middle East & Africa account, consistently achieving KPIs resulting in sales increase across 18 markets
- Strengthened client relationships through a detailed project management system, leading to an increase in satisfaction, achieved through regular communication, strategic consultations, and proactive problem-solving
- Led cross-functional teams to ensure seamless execution of integrated marketing initiatives, collaborating with creative, digital and production teams to deliver high-quality campaigns within established timelines and budgets
- Managed the end-to-end project lifecycle, from conceptualization to execution and analysis, ensuring all deliverables were aligned with brand guidelines
- Handled Icons of Porsche 2023 event's communication strategy, website development, artist collaborations and customer prospect management resulting in an increase of 15% in attendance
- Conducted regular performance reviews and provided constructive feedback to team members, creating a collaborative and high-performing work environment.
E-commerce & Digital Marketing Manager
JA Jewels
01.2018 - Current
- Designed and launched fine jewelry lines and custom limited edition designs for selected customers as per their requirements
- Created and executed marketing strategies that helped drive sales and boost conversion in multiple countries across the Middle East, Europe, and North America
- Increased the brand's online presence with creative targeted content, leveraging SEO and SEM best practices and using tools such as Google Ads, Google Analytics, and Meta business suite
- Managed all e-commerce operations and business aspects from creatives to financial decisions, marketing budgets, sales channels and supply chain management.
Social Media Manager
Republique Advertising Agency
Beirut
06.2015 - 10.2017
- Defined and implemented communication and social media campaigns to align with marketing strategies
- Coordinated marketing strategies with advertising departments and account managers
- Created creative content for multiple organizations
- Managed online communities on all social platforms
- Monitored and created reports on online feedback and activity to ensure quarterly and/or seasonally company goals.
Digital Marketing Consultant
Social Aim Advertising Agency
Beirut
12.2014 - 06.2015
- Responsible of digital advertising campaigns for companies in different sectors
- Implemented and monitored online communication strategies on all social media platforms
- Responsible of content marketing for clients' blogs and/or websites.
Education
Diamond grading, jewelry design and gemology -
HRD
Beirut, Lebanon01-2017
Bachelors in Business Administration & Marketing -
Insitut Superieur De Gestion
Paris, France01-2014
Communication Studies -
Concordia University
Montreal, Canada01-2011
Scientific French Baccalaureate -
Lycée Charles De Gaulle
Damascus, Syria01-2010
Skills
- Leadership
- Project Management
- Communication
- Remote team management
- Team work
- Organizational skills
Languages
Arabic
First Language
French
Proficient (C2)
C2
English
Proficient (C2)
C2
Spanish
Upper Intermediate (B2)
B2
Timeline
Account Manager Retail Marketing
For Porsche Middle East & Africa, at Keko
04.2023 - Current
E-commerce & Digital Marketing Manager
JA Jewels
01.2018 - Current
Social Media Manager
Republique Advertising Agency
06.2015 - 10.2017
Digital Marketing Consultant
Social Aim Advertising Agency
12.2014 - 06.2015
Diamond grading, jewelry design and gemology -
HRD
Bachelors in Business Administration & Marketing -
Insitut Superieur De Gestion
Communication Studies -
Concordia University
Scientific French Baccalaureate -
Lycée Charles De Gaulle
Similar Profiles
Sudhina Thadavanakandi TKSudhina Thadavanakandi TK
Sr. Systems Engineer at Sony Middle East & AfricaSr. Systems Engineer at Sony Middle East & Africa
SAMEER IBRAHIMSAMEER IBRAHIM
IT Manager at Bridgestone Middle East & Africa FZEIT Manager at Bridgestone Middle East & Africa FZE
Varghese TharakanVarghese Tharakan
Country Health, Safety, Security & Sustainable Wor at General Motors Africa & Middle East, FZECountry Health, Safety, Security & Sustainable Wor at General Motors Africa & Middle East, FZE