Joelle Ghannam

- Leading the BYD brand pop-up activation (170 m²) at Dubai Festival City Mall, including planning, production, and client communication.
- Coordinating cross-functional teams (design, production, technical, suppliers) to deliver immersive brand experiences.
- Managing hoarding design, permits, and contractor approvals in compliance with mall and authority regulations.
- Supervising procurement and logistics of hardware (LED screens, iPads, robotics, furniture, special machines).
- Overseeing installation and snag-free handover within tight deadlines.
- Liaising directly with BYD and Al-Futtaim marketing teams to align branding, design, and experiential storytelling.
- Preparing detailed project trackers, timelines, and reports to ensure deliverables are met on time and within budget.
- Ensuring health, safety, and risk management on-site, including structural certifications and insurance compliance.

• Managed the exhibit design for 2 exhibits of the Annual Government meeting and coordinated with cross-functional teams to meet production deadlines and targets.
• Collaborated with the Prime Minister office to execute designs that meet their needs and objectives
• Content management
• Props execution

• Agency Management: Oversee relationships with external agencies, ensuring alignment with marketing goals and effective execution of campaigns.
• Cross-Functional Collaboration: Partner with product development and customer service teams to align marketing strategies with business goals, including the launch of travel eSIM and fintech products.
• Performance Tracking and Reporting: Monitor and analyze marketing campaign performance, providing regular reports and actionable insights to senior management.
• Market Research and Analysis: Conduct research to identify customer needs, market trends, and competitive insights to shape effective marketing strategies.
• Budget Management: Develop and manage marketing budgets to ensure resources are optimally allocated for strategic objectives.
• Brand Management: Maintain consistent brand messaging and adherence to guidelines across all marketing materials and communications.
• Campaign Development: Create and execute integrated marketing campaigns across digital, print, and social media channels to boost brand awareness and customer acquisition.

• Calendar Management: Efficiently manage the CEO's calendar, scheduling meetings, appointments, and travel for optimal time management.
• Event Management: Oversee planning and logistics for events and conferences.
• Communication: Serve as the primary contact for internal and external communications, screening calls, emails, and correspondence on behalf of the CEO.
• Confidentiality: Uphold strict confidentiality and discretion in all business and personal matters.
• Relationship Management: Build and maintain strong relationships with internal and external stakeholders, including clients, partners, and team members

• Project Planning and Management: Develop and manage comprehensive project plans, timelines, and budgets for exhibitions.
• Logistics Coordination: Oversee all logistical aspects, including venue selection, setup, and dismantling.
• Stakeholder Coordination: Liaise with exhibitors, sponsors, and vendors to meet their needs and align expectations, fostering strong relationships for smooth communication.
• Marketing and Promotion: Create and execute marketing strategies to promote the exhibition, collaborating with marketing teams on promotional materials and coordinating press coverage.
• Sales: Exhibition sales space in addition to sponsors
• Event Management: Manage on-site operations, including registration, security, and customer service.
• Budget Management: Monitor expenses to maintain budget adherence.
• Post-Event Analysis: Conduct evaluations to assess exhibition success, gather feedback from participants, and prepare detailed reports summarizing outcomes and key learnings.

• Eco waste and International water summit exhibition: as a freelance/contractual exhibition manger assisting the exhibition director

• Interfaith Alliance Collaboration: Successfully collaborated with the Abu Dhabi government and the Ministry of Interior to organize the 'Interfaith Alliance' conference, promoting cross-cultural dialogue.
• Operations Management: Served as Operations manager, overseeing venue selection, contractor coordination, supplier engagement, and event catering.
• Vendor coordination: Negotiated contracts, resulting in a 20% reduction in event setup time.
• Cross-Functional Coordination: Coordinated cross-functional teams, including creative, production, and suppliers, to ensure all projects met client specifications and expectations.

Conceptualized, planned, and delivered high-profile exhibitions: (Mens world exhibition and christmas World) - http://www.fewlb.com/

• Major Events: Spearheaded the Men's World Exhibition in 2014 and 2015, showcasing 130 exhibitors and attracting over 15,000 visitors across a dynamic four-day event. Achieved a 95% satisfaction rate among exhibitors and attendees in post-event surveys, secured 10 sponsors, resulting in a total value exceeding $1 million
• Revenue Maximization: Developed and implemented strategies to enhance revenue from ticket sales, sponsorships, and exhibitor fees, organized events to attract more visitors to the exhibition (more than 20,000 visitors)
• Operations and Logistics: Coordinated participant logistics, overseeing registration and event-day assistance
• Team Leader: Effectively managed team of marketers, event coordinators, and contractors to achieve objectives

• Media sales: Developed and implemented sales strategies to boost advertising revenue for both print and digital platforms.
• Client relationship: Fostered strong relationships with advertisers and media agencies to enhance partnerships.
• Sales decks and pitches: Collaborated with editorial and production teams to craft compelling sales pitches and marketing materials.

• Event Management and Implementation Lead: Oversaw the end-to-end implementation of the International Beirut Boat Show, managing all operational aspects from inception to execution.
• International Promotion and Brand Visibility: Promoted the show internationally at prestigious boat exhibitions, significantly enhancing global visibility and participant engagement.
• Revenue Growth and Sponsorship Development: Increased revenue and profit by 50% compared to the previous years by customizing sponsorship packages to attract luxury brands from various sectors, including high-end cars and luxury watch brands.
• Budget Management and Financial Planning: Managed budgets and financial planning for the exhibition, optimizing resources to ensure fiscal responsibility throughout the project lifecycle.
• Conference Organization and Event Coordination: Organized the exhibition conference and coordinated concurrent events, creating a dynamic platform for industry networking and collaboration.

• Portfolio Management of Major TV Stations: Managed a prestigious portfolio of TV stations, including Showtime, TV5, Orbit, MBC, and BBC, ensuring strategic partnerships and operational excellence.
• Leadership of subtitling team: Led a 55-member subtitling team, establishing high standards for customer service and operational efficiency, which resulted in improved client satisfaction and retention.
• Marketing strategies: Developed and implemented targeted marketing strategies for each station, enhancing viewership and brand engagement based on unique audience demographics.

• Anchored and reported on the talk show 'Tea Time.'

• Fostered relationships with DET (Dubai department for economy and tourism) and venue leaders to secure necessary approvals, permits and support for Dubai lights festival.
• Led cross-functional team in planning, coordinating, and executing the event.
• Directed the setup and breakdown of event infrastructure, ensuring venues were left in pristine condition, reflecting positively on the client's brand.
• Managed stakeholder communications, providing regular updates and reports to keep all parties informed of event progress.
• Developed comprehensive project plans, outlining timelines, milestones, and resource allocation for over 30 successful events.