Joey Maher

-Overseeing operations in UAE, Kuwait, Qatar, Oman, Yemen & Iraq markets, ensuring tailored approaches that meet local consumer needs.
-Formulating and implementing robust eCommerce strategies in sales and performance marketing to drive sales growth and enhance brand visibility.
-Working with a diverse team of professionals, fostering collaboration and high performance to enhance the customer journey & achieve sales targets.
-Staying ahead of eCommerce trends and technologies to drive innovation and competitive advantage.
-Oversee total brand P&L; achieve top-line and bottom-line results.

- Managed Egypt and North Africa E-commerce business (Pure Players, OnDemand, eGrocery, eB2B & ePharma), reporting directly to GM.

- Oversaw brand P&L, achieving top-line and bottom-line results.

- Optimized advertising and promotions budgets for onsite programs.

- Established key metrics to enhance processes for sustainable growth.

- Developed customer partnership and retention strategies using data insights.

- Created innovative performance marketing strategies to boost online sales.

- Built and managed online assortment and content in collaboration with stakeholders.

- Increased online contribution from 5% percent to 20%.

- Developed and managed long-term relationships with eRetailers to drive strategic investments.

- Monitored eRetailers' business performance, implementing action plans to accelerate growth.

- Planned MIP in alignment with category objectives, executing deployment of new innovations.

- Managed eRetailers' financials, including trade spend and marketing budgets.

- Oversaw a team of 3 junior eKAMs to enhance operational efficiency.

-Increased online contribution from 1% to 15%, significantly boosting market presence.

- Negotiated annual agreements with Ecommerce partners while managing daily operations.
- Established KPIs and goals for partnerships with various Ecommerce platforms.
- Implemented Go to Market strategies in collaboration with marketing, supply chain, IT, and sales teams.
- Fostered strategic partnerships with E-Retailers, leading product listings and contract negotiations.
- Enhanced product visibility through rich content management across all platforms.
- Tracked stock deliveries and managed order processes including invoicing and reconciliations.
- Facilitated vendor agreements for monthly campaigns, ensuring accurate financial tracking.
- Collaborated with Marketing on activation plans, delivering detailed sales performance reports.

- Developed social media marketing strategies to enhance brand recognition and drive traffic.

- Transformed brand strategies into actionable marketing plans for online and offline positioning.

- Evaluated competitors' digital marketing strategies, formulating plans for competitive advantage.

- Measured and reported performance of all digital campaigns against established goals.

- Planned and executed comprehensive social media and display advertising campaigns.

- Identified trends to optimize budget allocation and improve campaign performance.

- Engaged with potential clients through tailored presentations and strategic marketing initiatives.

- Facilitated communication with clients at senior levels to address inquiries and resolve issues.

- Oversaw management of social media outlets for clients, ensuring effective engagement.

- Generated and monitored content across all platforms to enhance interaction.

- Executed marketing campaigns and competitions through strategic brainstorming sessions.

- Developed comprehensive marketing plans tailored to client needs.

- Prepared presentations for client approval on content strategies and activations.

- Coordinated with designers to align visual elements with marketing objectives.