Highly accomplished sales professional with over 10 years of expertise in the construction solutions industry. Specializes in solution selling, product launches, and customer engagement. Proven track record of delivering high-quality services and technical solutions across key construction categories, including tile adhesives, waterproofing, concrete repair and flooring systems. Recognized for driving business growth in the UAE market through strong commercial acumen, strategic partnerships, and a commitment to excellence. Known for hard work, adaptability, and innovative problem-solving to consistently meet and exceed customer needs and expectations.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Business Development Executive
HERCULES International Building Materials Trading
09.2021 - Current
Company Overview: Distributor of MAPEI, LATICRETE, SIKA-BASF, Pidilite Construction Chemicals, RAK CERAMICS Tiles, KLUDI-RAK Bathroom Fittings, Sanitary Wares
Strong knowledge in construction chemicals, including waterproofing, tile adhesives, flooring applications, and concrete repair
Provides technical support to project engineers, architects, and contractors for the right systems & applications
Tasked to focus on expanding the company's reach with construction projects, applicators/sub-contractors, interior fit-out, facilities management companies in the UAE while maintaining business relation with existing customers
Project Site Visits preparation of proposals and quotations appropriate for the client based on specified requirements or similar specifications
Arranging Technical Trainings with sub-contractors and applicators
Solve customer issues using consultative selling approach
Dealing with procurement/project engineer/quantity surveyor/maintenance department control department for Transfer company brand passion as sales & marketing purpose, maintains relationship with key clients to bring new order from the existing customers
Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency
Reported to senior leadership on latest research on market insights, industry trends and expansion opportunities
Distributor of MAPEI, BASF, Pidilite Construction Chemicals
Sr. Sales Executive
Technical Safety Consultants
09.2020 - 09.2021
Develop sales systems and strategies to achieve monthly revenue targets
Preparation of proposals and quotations appropriate for the client based on potential revenue and length of service to be provided
Rapid response on client queries and requirements, setting-up appointments and engaging with the clients key persons and decision makers
Acquisition and Development of NEW ACCOUNTS by constantly researching and visiting potential customers, targeting mostly industries and companies related to Engineering and Fabrication, Real Estate, infrastructure construction, Water & Power plant, Oil & Gas projects
Dealing with procurement/surveillance/quality control department for global vendor inspections and onsite engineering manpower service
Transfer company brand passion as sales & marketing purpose, maintains relationship with key clients to bring new order from the existing clients
President
Grand Commodore Commercial and Movers Inc.
07.2017 - 06.2020
Company Overview: Family owned and operated business
Assigned as Dealer / Distributor of Cemex Philippines & Union Cement Philippines
Acted as President and top decision maker of a family owned and operated business
Average monthly turn-over of $300,000 - $350,000 per month (80,000 – 100,000 bags) representing all cement brands
Ceased operation due to limitations brought by the pandemic
Provided strong leadership and impactful decision-making in times of crisis
Supervised budgets and timelines, ensuring progress met project scope targets
Family owned and operated business
Assigned as Dealer / Distributor of Cemex Philippines & Union Cement Philippines
Sr. Area Sales Manager
Republic Cement (Formerly Lafarge Cement)
02.2011 - 07.2017
Manages Rizal Area which contributes 26% business of the total NCR Distribution Team
Generated annual business of Php 1.30 B for 2016 ($ 28.5M USD)
Conceptualization and Execution of Route-to-Market strategies that will aid in achieving efficient and more profitable operations for the Key Dealers assigned in the territory
Achievement of set KPI's in terms of Volume, Market Share, and Availability
Identify opportunities and recommend incremental sales generating activities
Market Segmentation and customer profiling, execution of Trade Marketing Programs
Monitors KPI performance, pricing, and competitive activities
Provides coaching and training of 3 Retail Specialists and 1 Management Trainee
A/R Management
Area Sales Manager
Republic Cement (formerly Lafarge Cement)
01.2008 - 02.2011
Manages Batangas and Mindoro Area
Area Manager – South Luzon Business to Consumer Department
TOTAL (Philippines) Corporation
03.2005 - 01.2008
Company Overview: Specialties Division - Lubricants
Assigned in the South Luzon Region to search and develop existing High Street and Commercial/Industrial distributors under the Business to Consumer Department
I serve as a business consultant to the distributors, influencing them on how to maximize business potential and profitability of their respective area of assignment
Performs sales and accounts management responsibilities and activities covering the customers of the B2C Sales department within an assigned geographic area or zone of coverage (business segment: automotive distributors - high-street, garages, commercial channels) in order to attain the following objectives: Sales and profitability objectives measured against set BU: in terms of volume (in MT) and GMVC (in KEuro)
Control and management of credit exposure (measured in terms of DSO and past dues against set BU) and assist in the attainment of the Division's working capital objective
Develops and maintains an effective network of High Street Distributors in the assigned geographic area, with individual sales and profitability targets contributing to the entire zone's objectives
Specialties Division - Lubricants
Key Accounts Manager
Fonterra Brands Philippines Inc.
12.2001 - 02.2005
Handling SM Hypermarket & Waltermart Brands Handled: I was tasked to handle SM Hypermarkets which is the leading Supermarket/Hypermarket chains across the Philippines
I influence their decisions in critical business areas by using conceptual selling techniques and data-based presentations
This involves developing product ranging, shelving, pricing and promotion strategies, based on research that gives us insight into what drives shopper purchase behavior
I also design business plans which will deliver sales and market share objectives and help customers to develop programs which will build the business for them and for us
Education
Bachelor of Science - Business Administration Major in Business Management
Colegio De San Juan De Letran
Manila, Philippines
05.2001
Skills
Waterproofing
Tile & Grouts
Negotiation
Communication Skills in English
Business Planning
Business Review
Route-to-Market
CRM
Prospect targeting
Lead prospecting
Promotional planning
Certification
UAE Driving License
Service Champion 2024 – MAPEI Construction Chemicals
Languages
English
Tagalog
Custom
Available upon request.
Hobbies and Interests
Physical Fitness
Running
Movie
Podcast
Personal Information
Age: 46
Height: 5ft. 10inches
Weight: 175lbs
Passport Number: P7611716B
Date of Birth: 11/12/78
Gender: Male
Nationality: Filipino
Marital Status: Single
Religion: Catholic
Timeline
Business Development Executive
HERCULES International Building Materials Trading
09.2021 - Current
Sr. Sales Executive
Technical Safety Consultants
09.2020 - 09.2021
President
Grand Commodore Commercial and Movers Inc.
07.2017 - 06.2020
Sr. Area Sales Manager
Republic Cement (Formerly Lafarge Cement)
02.2011 - 07.2017
Area Sales Manager
Republic Cement (formerly Lafarge Cement)
01.2008 - 02.2011
Area Manager – South Luzon Business to Consumer Department
TOTAL (Philippines) Corporation
03.2005 - 01.2008
Key Accounts Manager
Fonterra Brands Philippines Inc.
12.2001 - 02.2005
UAE Driving License
Service Champion 2024 – MAPEI Construction Chemicals
Bachelor of Science - Business Administration Major in Business Management
Colegio De San Juan De Letran
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