Summary
Overview
Work History
Education
Skills
Certification
Languages
Custom
Hobbies and Interests
Personal Information
Timeline
Generic
Johannes Ivan Borlaza Gari

Johannes Ivan Borlaza Gari

Ajman

Summary

Highly accomplished sales professional with over 10 years of expertise in the construction solutions industry. Specializes in solution selling, product launches, and customer engagement. Proven track record of delivering high-quality services and technical solutions across key construction categories, including tile adhesives, waterproofing, concrete repair and flooring systems. Recognized for driving business growth in the UAE market through strong commercial acumen, strategic partnerships, and a commitment to excellence. Known for hard work, adaptability, and innovative problem-solving to consistently meet and exceed customer needs and expectations.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Business Development Executive

HERCULES International Building Materials Trading
09.2021 - Current
  • Company Overview: Distributor of MAPEI, LATICRETE, SIKA-BASF, Pidilite Construction Chemicals, RAK CERAMICS Tiles, KLUDI-RAK Bathroom Fittings, Sanitary Wares
  • Strong knowledge in construction chemicals, including waterproofing, tile adhesives, flooring applications, and concrete repair
  • Provides technical support to project engineers, architects, and contractors for the right systems & applications
  • Tasked to focus on expanding the company's reach with construction projects, applicators/sub-contractors, interior fit-out, facilities management companies in the UAE while maintaining business relation with existing customers
  • Project Site Visits preparation of proposals and quotations appropriate for the client based on specified requirements or similar specifications
  • Arranging Technical Trainings with sub-contractors and applicators
  • Solve customer issues using consultative selling approach
  • Dealing with procurement/project engineer/quantity surveyor/maintenance department control department for Transfer company brand passion as sales & marketing purpose, maintains relationship with key clients to bring new order from the existing customers
  • Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency
  • Reported to senior leadership on latest research on market insights, industry trends and expansion opportunities
  • Distributor of MAPEI, BASF, Pidilite Construction Chemicals

Sr. Sales Executive

Technical Safety Consultants
09.2020 - 09.2021
  • Develop sales systems and strategies to achieve monthly revenue targets
  • Preparation of proposals and quotations appropriate for the client based on potential revenue and length of service to be provided
  • Rapid response on client queries and requirements, setting-up appointments and engaging with the clients key persons and decision makers
  • Acquisition and Development of NEW ACCOUNTS by constantly researching and visiting potential customers, targeting mostly industries and companies related to Engineering and Fabrication, Real Estate, infrastructure construction, Water & Power plant, Oil & Gas projects
  • Dealing with procurement/surveillance/quality control department for global vendor inspections and onsite engineering manpower service
  • Transfer company brand passion as sales & marketing purpose, maintains relationship with key clients to bring new order from the existing clients

President

Grand Commodore Commercial and Movers Inc.
07.2017 - 06.2020
  • Company Overview: Family owned and operated business
  • Assigned as Dealer / Distributor of Cemex Philippines & Union Cement Philippines
  • Acted as President and top decision maker of a family owned and operated business
  • Cement Dealership / Distribution serving mainly hardware stores, projects & developers, end-users
  • Average monthly turn-over of $300,000 - $350,000 per month (80,000 – 100,000 bags) representing all cement brands
  • Ceased operation due to limitations brought by the pandemic
  • Provided strong leadership and impactful decision-making in times of crisis
  • Supervised budgets and timelines, ensuring progress met project scope targets
  • Family owned and operated business
  • Assigned as Dealer / Distributor of Cemex Philippines & Union Cement Philippines

Sr. Area Sales Manager

Republic Cement (Formerly Lafarge Cement)
02.2011 - 07.2017
  • Manages Rizal Area which contributes 26% business of the total NCR Distribution Team
  • Generated annual business of Php 1.30 B for 2016 ($ 28.5M USD)
  • Conceptualization and Execution of Route-to-Market strategies that will aid in achieving efficient and more profitable operations for the Key Dealers assigned in the territory
  • Achievement of set KPI's in terms of Volume, Market Share, and Availability
  • Identify opportunities and recommend incremental sales generating activities
  • Market Segmentation and customer profiling, execution of Trade Marketing Programs
  • Monitors KPI performance, pricing, and competitive activities
  • Provides coaching and training of 3 Retail Specialists and 1 Management Trainee
  • A/R Management

Area Sales Manager

Republic Cement (formerly Lafarge Cement)
01.2008 - 02.2011
  • Manages Batangas and Mindoro Area

Area Manager – South Luzon Business to Consumer Department

TOTAL (Philippines) Corporation
03.2005 - 01.2008
  • Company Overview: Specialties Division - Lubricants
  • Assigned in the South Luzon Region to search and develop existing High Street and Commercial/Industrial distributors under the Business to Consumer Department
  • I serve as a business consultant to the distributors, influencing them on how to maximize business potential and profitability of their respective area of assignment
  • Performs sales and accounts management responsibilities and activities covering the customers of the B2C Sales department within an assigned geographic area or zone of coverage (business segment: automotive distributors - high-street, garages, commercial channels) in order to attain the following objectives: Sales and profitability objectives measured against set BU: in terms of volume (in MT) and GMVC (in KEuro)
  • Control and management of credit exposure (measured in terms of DSO and past dues against set BU) and assist in the attainment of the Division's working capital objective
  • Develops and maintains an effective network of High Street Distributors in the assigned geographic area, with individual sales and profitability targets contributing to the entire zone's objectives
  • Specialties Division - Lubricants

Key Accounts Manager

Fonterra Brands Philippines Inc.
12.2001 - 02.2005
  • Handling SM Hypermarket & Waltermart Brands Handled: I was tasked to handle SM Hypermarkets which is the leading Supermarket/Hypermarket chains across the Philippines
  • I influence their decisions in critical business areas by using conceptual selling techniques and data-based presentations
  • This involves developing product ranging, shelving, pricing and promotion strategies, based on research that gives us insight into what drives shopper purchase behavior
  • I also design business plans which will deliver sales and market share objectives and help customers to develop programs which will build the business for them and for us

Education

Bachelor of Science - Business Administration Major in Business Management

Colegio De San Juan De Letran
Manila, Philippines
05.2001

Skills

  • Waterproofing
  • Tile & Grouts
  • Negotiation
  • Communication Skills in English
  • Business Planning
  • Business Review
  • Route-to-Market
  • CRM
  • Prospect targeting
  • Lead prospecting
  • Promotional planning

Certification

  • UAE Driving License
  • Service Champion 2024 – MAPEI Construction Chemicals

Languages

English
Tagalog

Custom

Available upon request.

Hobbies and Interests

  • Physical Fitness
  • Running
  • Movie
  • Podcast

Personal Information

  • Age: 46
  • Height: 5ft. 10inches
  • Weight: 175lbs
  • Passport Number: P7611716B
  • Date of Birth: 11/12/78
  • Gender: Male
  • Nationality: Filipino
  • Marital Status: Single
  • Religion: Catholic

Timeline

Business Development Executive

HERCULES International Building Materials Trading
09.2021 - Current

Sr. Sales Executive

Technical Safety Consultants
09.2020 - 09.2021

President

Grand Commodore Commercial and Movers Inc.
07.2017 - 06.2020

Sr. Area Sales Manager

Republic Cement (Formerly Lafarge Cement)
02.2011 - 07.2017

Area Sales Manager

Republic Cement (formerly Lafarge Cement)
01.2008 - 02.2011

Area Manager – South Luzon Business to Consumer Department

TOTAL (Philippines) Corporation
03.2005 - 01.2008

Key Accounts Manager

Fonterra Brands Philippines Inc.
12.2001 - 02.2005
  • UAE Driving License
  • Service Champion 2024 – MAPEI Construction Chemicals

Bachelor of Science - Business Administration Major in Business Management

Colegio De San Juan De Letran
Johannes Ivan Borlaza Gari