John Paul Ocampo
Marketing
Dubai
Summary
Expert Digital Marketing with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work History
Digital Marketing Associate
WeTalk Philippines
Taguig
04.2022 - 04.2023
- Made strategic recommendations that drive engagement and growth.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Evaluated market trends to stay current on consumer and competitor changes.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Spearheaded Facebook campaigns in Philippines, Singapore and Taiwan that increased our conversion rate.
- Created content strategies for digital media.
Marketing Specialist
Apollo Lightings
Ortigas
03.2021 - 04.2022
- Designed and implemented advertising and public relations activities.
- Updated social media platforms with latest news and corporate details.
- Generated reports to support development and implementation of marketing plans.
- Tracked key metrics and developed spreadsheets and data models.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
Property Specialist
Alveo Land Corporation
Taguig
07.2019 - 02.2020
- Negotiated, facilitated, and managed real estate transactions.
- Marketed and sold property for clients by hosting open houses and advertising online and in print.
- Advised clients on market conditions and property value for informed decision-making.
- Developed and presented proposals to clients to raise awareness of potential real estate investments.
- Managed scheduled meetings to maintain satisfaction of both buyers and sellers and facilitate smooth purchases.
- Worked closely with clients to facilitate appropriate loans, inspections, and credit reports.
- Established positive flow of communication with agents, clients, attorneys and personnel involved in closing transactions.
Digital Marketing Intern
Primer Group of Companies
Manila
01.2019 - 05.2019
- Created engaging content for Pinterest, Facebook, and Instagram.
- Designed and presented social media campaign ideas.
- Tracked social media trends and adapted to attract target follower demographic.
- Scheduled social media postings to advertise products and generate site traffic.
- Participated in brainstorming meetings to develop marketing collateral.
- Wrote copy for social media posts, promotional emails and other marketing collateral.
Education
Bachelor of Science - Marketing Management And Research
Colegio De San Juan De Letran
Intramuros, Manila 06.2016 - 05.2019
Skills
Campaign analysis
Timeline
Digital Marketing Associate
WeTalk Philippines
04.2022 - 04.2023
Marketing Specialist
Apollo Lightings
03.2021 - 04.2022
Property Specialist
Alveo Land Corporation
07.2019 - 02.2020
Digital Marketing Intern
Primer Group of Companies
01.2019 - 05.2019
Bachelor of Science - Marketing Management And Research
Colegio De San Juan De Letran
06.2016 - 05.2019
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