Joie Dela Cruz
Abu Dhabi
Summary
Proactive Sales/Senior Florist with extensive experience in innovative marketing strategies and team leadership. Skilled in bespoke floral design, customer service, and operational efficiency, with expertise in social media marketing and e-commerce development. Bringing a strong ability to foster client relationships and improve business performance.
Overview
9
9
years of professional experience
Work History
Sales/Senior Florist
Pure Yellow Flowers
11.2018 - 11.2025
- Increased sales revenue with the implementation of innovative marketing strategies, such as seasonal promotions and social media campaigns.
- Demonstrated exceptional leadership skills by fostering a positive work environment that encouraged collaboration and open communication among team members.
- Enhanced customer experiences by creating bespoke floral arrangements tailored to individual preferences and needs.
- Assisted in the development of a company website and online store, allowing for increased visibility and convenient e-commerce options for customers.
- Boosted store reputation by consistently providing excellent customer service when assisting customers with their floral needs and inquiries.
- Evaluated performance metrics regularly to identify areas for improvement or growth opportunities within the business operations.
- Streamlined workflow processes to improve efficiency in daily tasks, leading to reduced overhead costs and better time management.
- Managed and led a team of junior florists, providing mentorship and guidance for career development and skill improvement.
Junior Florist
Juliet Rose Gallery
08.2016 - 10.2018
- Ensured accurate record-keeping of client information, fostering long-term relationships through personalized follow-up communications.
- Demonstrated excellent communication skills when consulting with clients about their floral needs, leading to successful project completion.
- Educated customers on proper care techniques for plants and flowers, resulting in longer-lasting arrangements and increased satisfaction levels.
- Maintained up-to-date knowledge on industry trends, attending workshops and conferences to improve skills continually.
- Improved store aesthetics by regularly updating displays with seasonal themes and trending styles.
- Collaborated with team members to deliver timely and efficient service during peak business hours.
Education
High School Diploma -
Dolores Capas High School
Capas Tarlac04.2026
Skills
- Staff Training and Development
- Time management mastery
- Social Media Marketing
- Delivery Coordination
- Vendor Relationship Management
- Floral Design Expertise
Timeline
Sales/Senior Florist
Pure Yellow Flowers
11.2018 - 11.2025
Junior Florist
Juliet Rose Gallery
08.2016 - 10.2018
High School Diploma -
Dolores Capas High School
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