Josep Tuneu
Dubai
Summary
Strategy in mobility, energy and tech. Results-driven Product Director with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable projects.
Overview
27
27
years of professional experience
Work History
Product Director - EV/Patrol&SUVs/Sedans/Pickups/Sports/Infiniti in AMIO&Global Product Chief for IND Core Models
NISSAN AMIEO
07.2021 - Current
- Manage current and future Nissan and Infiniti portfolio: Electric cars, SUVs: Patrol/Xterra/QX80, Crossovers: Pathfinder, IND reload models, Magnite, Infinitis, Sedan lineup, Sports cars, Pickups and LCV.
- Managed annual budgets for multiple product lines, ensuring efficient resource allocation and spending control.
- Ensured high-quality user experiences by incorporating customer feedback into product design enhancements.
- Championed a culture of innovation within the organization, fostering creativity among team members for groundbreaking ideas.
- Contributed towards long-term product roadmaps, strategically prioritizing features and enhancements to maximize ROI and customer satisfaction.
- Making electrification in the region a reality, complementing key part of sustainable mobility ecosystem, where vehicles operate as portable batteries and have an eco-friendly charging solution, while they contribute to lower pression on electric grid
- In charge of customer needs, winning strategy proposal for current and new products, project requirements-including connectivity proposal, marketing strategy and revenue definition (price, volume) for core models of Nissan and Infiniti across AMIO region
- In charge of coordination of all above requirements with global Nissan site and Sales organization to ensure product value is captured and business case is achieved for the company
- Additionally, Global product chief managing new models following India investment for Nissan as part of Alliance plan
- Increased product profitability by implementing data-driven strategies and market research insights.
- Led cross-functional teams for successful product launches and timely delivery of key milestones.
- Manage 14 direct reports
- KEY ACHIEVEMENTS: Regional Managed portfolio: +230K u/y vol/$Bill 8,1 rev India-exclusive (regional+global managed): +100K u/y vol/$Bill 2.5 rev. Got president’s award for India re-load plan product lead in Nissan.
Director, Global Product Chief for Infiniti SUV & Crossovers and Nissan Mid-size Crossover
NISSAN MOTOR LTD.
05.2018 - 06.2021
- Manage Infiniti Crossovers and SUVs globally
- Implemented vehicle concept, securing competitiveness, product positioning and lifecycle of Infiniti Crossover and SUVs range: defining project detailed requirements based on customer voice-design direction, roominess requirements, powertrain, connectivity and autonomous drive, and overall equipment
- Secures development resources by providing revenue, managing volume/price/grade and mix strategy for all regions
- Defines direction for vehicle launch, ensuring marketing and launch strategy match product direction
- Drives residual value-driven planning
- Coordinates with R&D, Marketing, design, and regions to secure project success
- Manage five direct reports
- KEY ACHIEVEMENT: Global Managed portfolio: +135K u/y vol/$Bill 4 rev. 2 Infiniti pillars, QX60 and QX80-managed 1st ever EV for Infiniti.
Head of INFINITI Advanced Strategy-Global Product Marketing Strategy
INFINITI MOTOR LTD.
06.2014 - 04.2018
- Define and implement brand strategy for product
- Translate Infiniti new brand positioning into positioning and strategic direction and KPIs for projects (vehicle exterior and interior design execution and direction, overall dynamic performance) and collaborate with relevant departments for Connectivity-Autonomous drive requirements
- Define Future technology for Infiniti and implementation to future Infiniti portfolio to ensure competitiveness
- Anticipate future tech/connectivity needs
- Define future customer profile for future projects (for all vehicles in portfolio) and strategic advance for each future global Infiniti projects
- Manage future portfolio and powertrain strategy globally (all regions, all segment), to support Infiniti Business Plan
- Defining and implementing brand strategy for product
- Mentor of startups at Infiniti Innovation Lab, Kraftwerk (Fuel Cell) and CarForce.io. Currently advisor of CarForce.io
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- KEY ACHIEVEMENT: Global Managed portfolio: +101K u/y vol/$Bill 2.8 rev
- Shifted Infiniti portfolio to sustainable electrification future portfolio.
Brand Long-Term Strategy & Concept planning manager
TOYOTA MOTOR EUROPE NV/SA
12.2013 - 05.2014
- Responsible for Long Term Toyota and Lexus EMEA forecast (CO2 target achievement with highest profitability)
- Defined Toyota and Lexus EMEA powertrain requirements to secure brand, compliance and competitiveness targets, leveraging on Hybrid Technology as replacement of conventional drivetrains
- Managed direct report.
Marketing Product Manager– Product Identity
TOYOTA MOTOR EUROPE NV/SA
05.2012 - 12.2013
- Responsible for the development and implementation of Toyota’s Product Identity (brand) within PMD (product marketing department)
- Managing the entire product line life cycle from strategic planning to tactical activities
- Specifying market requirements for current and future products by conducting market research
- Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product positioning and available resources
- Technology: Define relevant features to support brand umbrella for active safety
- Responsible for Total Cost of Ownership features optimization (tires, CO2, insurance premium, EuroNCAP) to support fleet sales
- Managed direct report
- KEY ACHIEVEMENT: Contributed to Toyota Safety Sense Strategy and hybrid strategy consolidation for Toyota/Lexus in Europe.
Country Manager Spain
GAS GAS MOTOS S.A. (startup)
01.2011 - 04.2012
- Co-implemented Spanish network distribution with sales area manager to convert price discounts into brand supporting investments
- Responsible for Spanish market sales
- Supported 2011 Business target achievement
- KEY ACHIEVEMENT: Eicma Milan (#1 motorbike motorshow globally) 2011 Gas Gas
- Collaboration with Red Bull to promote the model.
Marketing and PR Manager
GAS GAS MOTOS S.A. (startup)
06.2010 - 04.2012
- Designed and implemented company global marketing & PR plan
- Coordinated new corporate brand image creation and implementation
- Managed Gas Gas Motor Shows and exhibitions (Eicma Milan is most important one)
- First release of Electric Trial bike for Gas Gas
- Managed media relationship and external providers for merchandising, communication strategy, advertising (media agency)
- Compiled metrics and performance reports for all digital performance and directly reported to company CEO
- In charge of online communication and positioning
- Managed SEO and social network development
- Leveraged Motorsport to maximize brand OaO and product: limited edition replica products, customer engagement activities
- Developed product positioning tools to define correct pricing
- Pricing responsible in direct markets
- Managed direct report and contractors (media agencies, logistics workers for events)
- Marketed and created product positioning for electric trial bike.
SAP Consultant, Supply chain sales and distribution in Energy sector
ACCENTURE, S.L.
01.2006 - 01.2009
- Expert in supply chain –with major focus on demand planning and distribution
- In charge of Demand Planning part of several projects
- Expertise on SAP APO (Advanced Planning and Organization) Software tool
- Familiar with SAP BI Database architecture and definition, and SAP-ABAP programming system
- 6 months to 1 year and a half projects involvement in several global locations-acquired cross-cultural team management focused mainly on energy companies
- Major clients: Chevron Oronite (Paris), Borouge (Abu Dhabi)
- KEY ACHIEVEMENT: Got expertise on sales management strategy, stock management and overall distribution.
Logistics Engineer
AUSA, S.L.U. (startup)
01.2005 - 01.2006
- Developed University internship implementing an automation of logistic flows in the company warehouses
- KEY ACHIEVEMENT: Lead Warehouse logistics digitalization for the company.
CEO&founder
TUAREG.APP (Startup-Non Nissan-related/personal project)
- Current
- Identified unique needs for specific drivers, created technology-driven solution to address specific needs and to improve safety for off-road drivers/riders
- Stay tuned, launching soon
- KEY ACHIEVEMENT: Proved concept, in discussion for partnership with UAE authorities.
After sales and sales representative
Opel Eurocotxes and Nissan talleres Roman
01.1997 - 01.2002
- Car sales representative in Nissan dealer (2002)
- Acquired experience on vehicle sales process
- Car mechanic in Opel dealer (1997-2001)
- Learned how to handle aftersales business and its importance to profit and customer loyalty
- KEY ACHIEVEMENT: Learned how difficult it is to sell cars and how aftersales is key for automotive OEMs business sustainability.
Education
Master of Business Administration -
IESE BUSINESS SCHOOL
Barcelona, Spain06.2011
Bachelor of Science - Engineering Technology
UNIVERSITAT POLITÈCNICA DE CATALUNYA
Barcelona, Spain06.2006
Skills
- Corporate Governance
- Crisis Management
- Global perspective
- Strategic Visioning
- Project Management
- Consulting
- Strategic Planning
- Market understanding
- Market strategies
- Product development and expansion
- Solution Innovation
- Operational Excellence
Languages
Spanish
English
French
Italian
German
Additional Information
Board member and advisor of Carforce.io since 2018., Owner of classic car -Seat 600- and mechanic in several classic cars motorsport events., Active lifestyle: practice jogging, squash, soccer, swimming and ski., Trial motorbike rider since age 12 (inc. amateur competitions).
Personal Information
- Place of Birth: Barcelona, Spain
- Date of Birth: 04/26/81
Timeline
Product Director - EV/Patrol&SUVs/Sedans/Pickups/Sports/Infiniti in AMIO&Global Product Chief for IND Core Models
NISSAN AMIEO
07.2021 - Current
Director, Global Product Chief for Infiniti SUV & Crossovers and Nissan Mid-size Crossover
NISSAN MOTOR LTD.
05.2018 - 06.2021
Head of INFINITI Advanced Strategy-Global Product Marketing Strategy
INFINITI MOTOR LTD.
06.2014 - 04.2018
Brand Long-Term Strategy & Concept planning manager
TOYOTA MOTOR EUROPE NV/SA
12.2013 - 05.2014
Marketing Product Manager– Product Identity
TOYOTA MOTOR EUROPE NV/SA
05.2012 - 12.2013
Country Manager Spain
GAS GAS MOTOS S.A. (startup)
01.2011 - 04.2012
Marketing and PR Manager
GAS GAS MOTOS S.A. (startup)
06.2010 - 04.2012
SAP Consultant, Supply chain sales and distribution in Energy sector
ACCENTURE, S.L.
01.2006 - 01.2009
Logistics Engineer
AUSA, S.L.U. (startup)
01.2005 - 01.2006
After sales and sales representative
Opel Eurocotxes and Nissan talleres Roman
01.1997 - 01.2002
CEO&founder
TUAREG.APP (Startup-Non Nissan-related/personal project)
- Current
Master of Business Administration -
IESE BUSINESS SCHOOL
Bachelor of Science - Engineering Technology
UNIVERSITAT POLITÈCNICA DE CATALUNYA
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