Seasoned professional with over 20 years of experience in sales support, customer relationship management, and operations coordination. Demonstrated expertise in managing comprehensive sales processes, from enquiry generation and quotation verification to LPO approvals and delivery coordination. Proficient in CRM and FOCUS systems management, inventory planning, and ISO 9001:2015 compliance auditing. Adept at resolving complex customer complaints, ensuring on-time order delivery, and preparing in-depth reports on sales pipelines, inventory movements, and service activities. A strategic and proactive team player, skilled in cross-departmental collaboration, technical documentation management, and supporting both internal and external teams to consistently achieve business objectives.